Over on the INXPO blog, I provided a 5-step guide to exhibiting at virtual trade shows. The five steps are:
- Define your mission statement
- Assemble an all-star team
- Build and promote your presence
- Engage with prospects
- Qualify and follow up with prospects
If you’re exhibiting at a virtual trade show for the first time, follow these steps and you’ll be on the right track. Here’s a link to the full posting: