Lead Generation With Virtual Events (#LeadGen Resources)


Introduction

Virtual events can be a highly effective tool for generating sales leads (if done right!).  I’ve assembled a few relevant and timely resources related to virtual event lead generation.

Lead Generation & Virtual Events @ Virtual Edge Summit

I gave a presentation at Virtual Edge Summit 2011 titled “Lead Gen and Nurturing with Virtual Events“.  I was joined by Tom Donoghue (Enterprise Developer News) and Craig Rosenberg (FOCUS).  In the session, we covered:

  1. How to generate leads (promotional tactics)
  2. How to engage with leads during the virtual event
  3. How to qualify and follow up with leads after the virtual event

I’ve included my portion of the presentation – which focused on 5 Tips for engaging with your audience at a virtual event.

Fork In The Road Blog on Virtual Event “Selling”

I spoke to Michelle Bruno (@michellebruno) about my 5-Step Plan for exhibiting at virtual events:

  1. Define your mission statement
  2. Assemble an all-star team
  3. Build and promote your presence
  4. Engage with prospects
  5. Qualify and follow up with prospects

Michelle provides a great summary of our conversation on her blog.

RainToday.com Podcast – Accelerated Lead Generation

I spoke to Michelle Davidson, Editor at RainToday.com, about lead generation and virtual events.  I call it accelerated (online) lead generation, since you can generate leads, while engaging with them in real-time.  You can listen to the recording – or download it – on the RainToday podcast page.

Conclusion

I’d love to hear about the gaps in the market – if you’re interested in generating leads with virtual events, what questions have not yet been answered for you?

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