Job Posting: Online Events Manager at BNP Media

March 29, 2012

About BNP Media

BNP Media helps people succeed in business. As a team of creative, motivated, accountable professionals, we create and globally deliver targeted, timely, superior information via a wide variety of media that brings our customers closer to their customers. For further information, visit: http://www.bnpevents.com/

Job Description: Online Events Manager

The Online Events Manager is the expert on subject matter related to BNP Media’s online events products. This role is the primary point of contact for service, implementation and support of virtual event projects, serving as a liaison between internal publication staff and external clients.

The Online Events Manager also functions as an advocate for the evolution of features, capabilities and business processes for BNP Media’s online event products and services.

Location

Detroit, MI or Chicago, IL metropolitan areas.

Responsibilities

Event Production

  1. Successfully plan and execute client events and act as client point-of-contact for assigned projects and related issues
  2. Produce live and pre-recorded online events
  3. Must be able to consistently meet project timelines and ensure client expectations are met and exceeded
  4. Provide client training of event platform

Event Marketing

  1. Develop and execute promotional plans for each event including but not limited to print, email, web, and social media advertising.
  2. Write and edit copy for promotional plans.
  3. Collaborate with art directors to develop effective and creative marketing pieces.
  4. Create online graphics and HTML files to be used for events.
  5. Work with Audience management to deploy emails to target audience.

Customer Service

  1. Act as primary client contact. Answer questions, request materials, provide deadlines and make sure they are followed; Explain/educate on event procedures
  2. Develop relationships for future events
  3. Assist registrants with questions, technical assistance, before, during and after event

Accounting

  1. Ensure each event is reaching 50% profit margin, if not investigate
  2. Keep track of expenses/revenue per event
  3. Send IO to accounting and production to make sure billing is done correctly
  4. Balance monthly P&Ls for publications assigned to make sure all transactions are accurate
  5. Balance Virtual Show Report to make sure it balances monthly P&Ls

Technical Programming

  1. Create HTML files

Management

  1. Research current and new online product offerings to become expert on subject matter
  2. Gather feedback from internal/external customers to gauge enhancement and new development opportunities and coordinate implementation plan with Senior Online Events Manager
  3. Prepare detailed documentation about current and new products and features
  4. Work with Senior Online Events Manager to facilitate the implementation of online products/services from concept to completion
  5. Analyze the competitive environment and determine market trends
  6. Manage Online Events Coordinator(s) responsible for virtual events

Desired Skills & Experience

  1. 2+ years of webinar and/or event/project management experience
  2. 2+ years of Marketing related experience
  3. Strong Internet and Web technical understanding
  4. Intermediate experience programming with HTML
  5. Professional experience with Microsoft Office, Photoshop or comparable photo editing software and Dreamweaver or comparable HTML program.
  6. Excellent organizational, planning, management and communication skills
  7. The ability to work effectively with all levels of the organization to complete assigned projects within the specified timeline
  8. The ability to manage multiple deadlines sensitive projects at one time.
  9. The ability to work with minimal supervision
  10. Integrity, Creativity, Intellectual Curiosity, High Standards, Persistence, and Achievement oriented

Contact

Interested in applying? Contact Danielle Belmont, Senior Online Events Manager, belmontd@bnpmedia.com

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Posted by Dennis Shiao

5 Ways, Tips, Things and Reasons on Virtual Events and Social Media

March 26, 2012

Introduction

Regular readers (and pattern matchers) know that many of my 2012 posts have been lists of five. Continuing with my fondness for lists, I thought I’d make a list of lists. So without further ado, here are assorted “lists of five” posts that I recently published.

Google+

5 Ways to Get Started with Google Plus.
5 Tips for Organizing Your Google+ Circles.
5 Tips for Hosting Google+ Hangouts.
5 Reasons Google Plus May Be the Social Network of the Future.

As a special bonus, I’ve organized the four posts (above) into an eBook, which you can download here.

Events

Top 5 Ways Virtual Events Are Like Football Games.
5 Ways Face-to-Face Events Are Like Family Reunions.
5 Hybrid Event Tips for Trade Associations.

Social Media

5 Things I’ve Learned About Pinterest.
5 Things Virtual Event Platforms Can Learn from Pinterest.
5 Reasons I’m Breaking Up With You, TweetDeck.
5 Reasons “Words With Friends” Is Awesome.

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Posted by Dennis Shiao

5 Reasons “Words With Friends” Is Awesome

March 19, 2012

Introduction

While I may be late to the party, I recently started playing Words With Friends. While the game can create some interesting situations (e.g. I recently sat across from a friend at a café, as we silently traded turns from our smartphones – neither of us spoke a word to one another for quite some time!), it also has the power to connect long lost friends and discover new people who share a common interest.

It took me (and my family) 10 minutes before we were all hooked. Words With Friends is awesome. And here’s why.

1) It’s Universal.

You don’t have to be an English or language major to enjoy playing. In fact, words (and images, too) are the common language by which we share life’s experiences. While some games have difficulty crossing cultural boundaries, Words With Friends can be enjoyed in any language or culture. I’m interested to see whether Zynga expands usage of the game to other countries, languages and cultures.

2) It’s cross-platform.

You can play Words With Friends on iOS, Android and Facebook. In my household, we had games going across iPad, iPhone and iPod Touch among family members. And we also had contests going with friends, who were playing on Android phones and tablets. Several members of my parents’ generation are on Facebook (including my parents) – so I have the option of playing with them, too. And isn’t that an interesting statement in itself, where the major platforms include mobile operating systems and … FACEBOOK.

3) It’s cross-generational.

To my earlier point about word games being universal, I found it interesting that my daughter’s generation, who frequently use iPods and tablets, had an interest in playing the game with their parents. On a Saturday evening, my family had the following combination of games going on with another family (we were in our respective homes):

  1. Adults facing adults: 4 games.
  2. Adults facing kids: 2 games.
  3. Kids facing kids: 1 game.

So that’s seven simultaneous games across two families. Words With Friends is the new “Saturday night at the movies.”

4) It’s at a comfortable pace.

Unlike other games where there’s a “time and place,” the pace of Words With Friends is entirely dictated by the two players. And usually, that’s completely fine with both players. My “friend” could take 2 days to make a move, and I wouldn’t mind so much (though I may give him a call or send him a text message after 12 hours). Remember how excited you were to receive a new email, during the early days of email? I get the same excitement when I receive the “It’s your move” notification in this game.

5) It’s the “new social networking.”

While I’ll continue to enjoy reading people’s thoughts on Twitter and checking out friends’ purchases and song selections on Facebook, I think the “new social networking” is about shared experiences. What better a way to “network” with someone than to share the experience of word battles, which take place over the course of a day (or more).

Words With Friends has a convenient chat area, which means you can further share in the experience by passing compliments back and forth. Or, you can lament how the word “za” could be worth 31 points (and who even knew “za” was a word?). The “new social networking” is going to be less about status updates and more about in-experience updates.

Bonus reason: the new check-in (sort of).

I have ongoing Words With Friends contests with my wife. I often receive the “it’s your turn” notification (on my iPhone) during her commutes. In the morning when it’s my turn, I know that she’s safely boarded her commuter train. In the early evening when it’s my turn, I know that she’s on the way home. Isn’t that neat?

Conclusion

Thanks, Words With Friends, for the shared experiences you’ve enabled among family members and friends. To date, I’ve played with people that are geographically quite close to me. The real power, however, is staying with touch with people on the other side of the world through a shared experience.

And with that, I must be off – it’s my turn!

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Posted by Dennis Shiao

What Virtual Event Platforms Can Learn

March 12, 2012

Introduction

If imitation is the sincerest form of flattery, then virtual event platforms may be well served by sending some flattery to social networks. This post is a compilation of past posts and looks at areas from which virtual event platforms can learn.

Social Networks

What virtual event platforms can learn from Pinterest.

What virtual event platforms can learn from Twitter

What virtual event platforms can learn from Facebook.

What virtual event platforms can learn from Quora, Groupon and FarmVille.

Miscellaneous

What virtual event platforms can learn from physical events.

What virtual event platforms can learn from the airline industry.

Virtual Exhibits

Photo credit: The Pug Father on flickr.

What virtual exhibits can learn from the Apple Store.

What virtual exhibits can learn from farmers markets.

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Posted by Dennis Shiao

How to Use Social Media to Improve Your Products #prodmktg

March 7, 2012

Read the full post: http://12most.com/2012/03/07/12-powerful-ways-social-media-improve-products/

Introduction

In my latest post for 12Most.com, I wrote about how product marketers and product managers can improve their offerings via social media. My post is titled “12 Most Powerful Ways to Use Social Media to Improve Your Products.”

The 12 Ways

My post covers the following 12 tips:

  1. Understand customer language and terms.
  2. Provide customer service.
  3. Crowdsource new features.
  4. Learn about the competition.
  5. Motivate internal teams.
  6. Share updates and roadmaps with the market.
  7. Ask for input and advice.
  8. Find and solicit beta testers.
  9. Host regular Twitter chats.
  10. Host a Google+ Hangout.
  11. Promote customer events.
  12. Vote for a product name or product feature.

To read all the details, visit the full post here:

http://12most.com/2012/03/07/12-powerful-ways-social-media-improve-products/

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Posted by Dennis Shiao

5 Things I’ve Learned About Pinterest

March 5, 2012

Check out my Pinterest Boards: http://pinterest.com/dshiao/

Introduction

Pinterest, an online pinboarding site, has gotten a fair share of press lately. In fact, TechCrunch shared exclusive data from comScore indicating that Pinterest hit the “10 million mark faster than any other standalone site in history.” Wow.

I’ve recently joined Pinterest, maintaining pin boards on Major League Baseball and social media, among other things. Based on my experience to date on the service, I thought I’d share five things I’ve learned about Pinterest.

1) Sharing Begets More Sharing.

I currently have 143 pins across 5 boards. Across those 143 pins, only 8 have received interactions, in the form of Likes, Comments or Repins. In some cases, those interactions were quite “strong” – a pin on Jeremy Lin received 24 Repins and 4 Likes. That being said, those 8 pins represent 5% of my total pins. This tells me that, while folks may visit and peruse my boards, the interactions stem from users seeing the pins on other users’ boards.

A few users Like and Repin a given pin, which then “promotes” that pin to their followers, who in turn share it with their followers. It’s not surprising, then, that a few pins receive the most attention and interaction.

Side note: it’s been reported that 80+% of Pinterest users are women. And it seems that the pins attracting interaction on my MLB Board (from women) are those of up and coming players, such as Mason Williams of the Yankees and Wes Timmons of the A’s.

2) Spend a Lazy Weekend Afternoon Shopping (Online).

Pinterest detects when you type a price into the description of a pin (e.g. “$100”) and overlays a price tag on top of the pin image (for example, this $5 Disney product). They then provide a “Gifts” option in the main navigation. When you click on “Gifts,” you’re able to select a price range (for instance, this $1-$20 set of gifts).

This is a neat way to browse through assorted shopping items curated by the Pinterest community. Beware, though. Another thing I learned is that Pinterest is inserting affiliate links in pins, which means that they may be earning money on the pins that you post.

3) The “Pin It” Button Makes All the Difference.

If you’re getting started, be sure to add the “Pin It” Button to your browser’s bookmarks bar. It made all the difference for me. When I first started, I’d find an interesting image, copy the URL, go to my Pinterest page, click “Add,” and paste the URL. Then, I’d have to click through the images that Pinterest found and select the one I wanted to use.

Now, I simply click the “Pin It” Button from the current page and it overlays all the images on top of the page (including the dimensions of each image). I click on the image I want, select my Board, then write the description. I’m done. And it’s made a huge difference.

4) Categories Are Selected by the Pinner.

When creating a new Board, Pinterest asks you to select the category (e.g. Art, Sports, Technology, etc.). Pinterest then allows you to browse by category, both on its web site and in its mobile app. While users have been pretty good about matching their pins to the corresponding Board’s category, it does mean that occasionally you’ll see an image that has nothing to do with its assigned category.

5) Boards of the Rich and Famous.

From the Pinterest site, you can select “About” -> “Team” and view the “Team” page: http://pinterest.com/about/team/. On this page, you’ll see photos of (presumably) the entire Pinterest team. And with a nice touch, they list an assortment of their pins and link to their Pinterest page (see this page for team member Ryan P). I’d like to see companies do this more often: let us get to know the team and let the team show the world how they’re using the product.

Conclusion

It’s been fun being a part of the Pinterest community. I’ll be interested to watch the assorted use cases that arise. We’ve already heard about it being used for planning weddings and sharing information at events. And oh, speaking of weddings, I have an anniversary coming up soon, so I’m headed to Pinterest to … do some shopping!

Related: 5 Things Virtual Event Platforms Can Learn From Pinterest

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Posted by Dennis Shiao

5 Reasons I’m Breaking Up With You, TweetDeck

February 27, 2012

Introduction

We’ve had a great time together, TweetDeck. And believe me, it’s not you, it’s me. Breaking up is hard to do, so I’ve decided to compose this posting to let you know. Yes, yes, that was quite impersonal of me. Let me explain why I feel the way I do.

1) Curbing Application Proliferation.

Despite the emergence of SaaS, we have more and more applications running on our desktop or laptop. If I could accomplish all of my Twitter activity within my browser, then you, unfortunately, are one less application I need to have running (I’m so sorry).

And I’ll tell you a dirty little secret about social streams: they consume lots of memory! My browsers tend to consume 250-700+ MB and you, while consuming less, still needed 100-200+ MB of tender loving RAM. With one less application, my computer is already running faster. Like I said, it’s me, not you.

2) The New @Connect Tab.

Yes, yes, it seems I’m already seeing other services. This one happens to be called Twitter.com. The New Twitter (or is it the “New New New Twitter”?) has a nifty “@Connect” tab. Under “Interactions,” it lists everything I want to know:

  1. Mentions.
  2. Retweets.
  3. When someone “Favorites” my tweet.
  4. New followers.
  5. When someone adds me to their Twitter List.

You, TweetDeck, had columns available for mentions and new followers, but I’d often miss seeing retweets. And, to have this all in a single place is useful to me. So in this case, TweetDeck, I’m afraid it’s you and not me.

3) Twitter “Home” Got Better.

Yes, the new love of my life, Twitter.com, improved the “Home” tab. I remember the day I first laid eyes on you, TweetDeck. When I entered a URL, you’d auto-shorten it for me. And oh, did I love that. But this is now a standard feature on most tweet services, including Twitter.com.

In addition, I like glancing at the “Who to follow” area of “Home” and always seeing someone I recognize. I don’t mind the fact that it really should be “Whom to follow,” as I’m not a stickler or anything like that.

And finally, when my tweet stream is flying off the edge, I like how Twitter.com shows, “372 new Tweets” (or whatever the number is) and forces a click (from me) to display them. I think we were moving too fast together, TweetDeck, as your tweet stream would constantly flow.

4) Nifty new #Discover tab.

I like the nifty new #Discover tab on New Twitter. It’s rendered like a newspaper site, with key topics as headlines. I can follow a link and see tweets on the selected topic. And there’s always a single content piece (article) beneath the headline. So I can browse interesting articles, if I’m so inclined. My oh my, TweetDeck, I wonder if Twitter has crossed over from technology provider to media company?

5) But Wait.

But here’s the one thing Twitter.com cannot provide me. Your columns, TweetDeck. I could set up a number of columns for topics and hash tags and be able to glance at the related streams. I used to monitor mentions of my employer, along with the #eventprofs hash tag. On Twitter.com, I need to manually check those “feeds” from time to time.

Conclusion

Well, TweetDeck, you were certainly my first love. But you know what? Twitter acquired you in May 2011, so while I’m leaving you, I’m certainly staying in the same neighborhood. And I bet that your parent doesn’t mind that I’m now exclusively using Twitter.com. Take care and perhaps we’ll see each other again.

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Posted by Dennis Shiao

5 Hybrid Event Tips for Trade Associations (via @EastVirtual)

February 23, 2012

Learn more about hybrid events (for trade associations) at the EastVirtual Event Workshop, March 21, 2012 at the ASAE Conference Center in Washington D.C.

Read the full post: http://www.eastvirtual.com/5-things-trade-associations-should-know-about-launching-a-hybrid-event/

Introduction

I wrote a guest post for EastVirtual, providing trade associations with five tips on launching a hybrid event. A number of trade associations have led the way with hybrid events (e.g. NAB, ADA, AIA) – if you’re a trade association, you should consider adding a digital extension to your physical event (creating a hybrid event).

The 5 Tips

My 5 tips are:

  1. Extend your reach.
  2. Drive attendance to your face-to-face event.
  3. Start small, then adapt.
  4. Create value for your sponsors.
  5. Put technology to good use.

To read the full post, visit the EastVirtual Event Workshop site:

http://www.eastvirtual.com/5-things-trade-associations-should-know-about-launching-a-hybrid-event/

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Posted by Dennis Shiao

5 Reasons Google Plus May Be the Social Network of the Future

February 20, 2012

Photo credit: birgerking on flickr.

Add me to your Google+ Circles: http://gplus.to/dshiao

Introduction

No, Google+ will not be displacing Facebook any time soon. However, the Circles component of Google+ is the “killer app” that, in my mind at least, is a game changer.

Previously, I provided tips on how to organize your Google+ Circles. Organizing my Circles made Google+ so much more effective for me. That’s led me to wonder whether Circles could propel Google+ into a leadership position among the major social networks. Let me list five reasons.

1) Topically Focused Social Surfing.

Facebook and Twitter have conditioned us to peruse streams. Whether it’s our Twitter stream or our Facebook Newsfeed, we’re used to browsing through a set of tweets and updates that are not connected by topic or theme. Google+ Circles, if organized well (by you), changes things.

I’ve created Circles around selected topics, which means that when I select my “Event Profs” Circle, I know up front that most of the posts will be about event and meeting planning. This allows me to surf my social streams topically – and I find that to be very powerful.

On Twitter, I could follow the #eventprofs hash tag – or, I could create a Twitter List comprised of EventProfs folks. But for me, the Circle approach is the best solution. Not only is my Circle private (unlike a Twitter List), but I can also publish to selected Circles, rather than to all of my followers. I find this “bi-directional management” (consumption plus publishing) quite elegant.

2) Time-Segmented Social Surfing.

Let’s say you have 15 minutes to surf your social streams. That’s not enough time to get caught up with everything. If you’ve organized your Circles well, you can now surf 1-2 Circles, saving the rest for later in the day (or tomorrow).

You don’t quite have the same flexibility on Twitter and Facebook, since they’re organized around a more holistic stream. If I go half a day without checking Twitter, I don’t go back to try to consume the tweets I missed. Instead, I peruse through recent tweets to see what’s going on – and as a result, I’ve permanently missed the earlier tweets.

Facebook addresses this by retaining active posts (those that received a lot of Likes and Comments) in my Newsfeed, as a way of saying “you ought to check this out.” With Google+, I can simply check one Circle for those 15 minutes, then check my other Circles later in the day. And the result is that I’ve missed a lot less.

3) Continual Segmenting.

Louis Gray posted a neat tip about searching within your Circles. Let’s say I’m learning about HTML5. I could search for mentions of “HTML5” within my Circles. The search results will show users in my Circles that have mentioned HTML5. I can then create a new Circle (e.g. called “HTML5”) and add them to my new Circle. In this way, I can continually refine and further curate my Circles, making the service more and more effective (to me).

4) Search, plus Your World.

It’s the elephant in the room for your corporate or personal brand. With Search, plus Your World, Google is incorporating content from Google+, from users whom you’ve added to your Circles. While some have criticized Google for not including results from other social networks, the impact is clear: being present and active on Google+ is now part of your search engine optimization (SEO) strategy. And that alone, will cause brands (including personal brands) to sign on.

5) One Size Could Fit All.

With Circles, Google+ may be the only social network that allows you to combine business and personal use simultaneously. While many prefer to segment their social media use across distinct services (e.g. Facebook for friends/family and LinkedIn for work), Google+ gives you the ability to manage this segmentation in a single application.

You can create Circles for your business interests, your hobbies, your friends and your family. From there, you can segment your social surfing (as discussed above) and segment your (outbound) sharing.

Conclusion

Having said all that, I understand that to become the “social network of the future,” Google+ needs to get Mom and Dad using the service (instead of Facebook). And frankly, many of the points I’ve made (above) don’t apply to Mom and Dad.

So time will tell how well Google+ is able to capture the Mom and Dad audience. In the meantime, I’m happy to continue with my topic and time-segmented social surfing.

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Posted by Dennis Shiao

5 Things Virtual Event Platforms Can Learn from Pinterest

February 13, 2012

View my Pinboard on the Jeremy Lin sensation: http://pinterest.com/dshiao/linboard/

Introduction

Pinterest is a virtual pinboard that “lets you organize and share all the beautiful things you find on the web.” (source: Pinterest). While I haven’t created my own Pinterest boards, I’ve been reading about the service. And, I’ve visited the Pinterest pages of a few friends. During the course of learning more about the service, I’ve come to the conclusion that virtual event platforms can learn a lot from Pinterest.

1) Visual appeal.

Let’s face it, the “meta data” surrounding virtual event information is heavy on text. Whether it’s session titles, exhibitors or digital spaces, everything is described via alphanumeric characters. But what if virtual event content could be rendered visually?

For instance, for a selected session, you could “pin” a photo of the speaker. When viewing sessions, isn’t there always that one slide that you’d love to capture and share? Virtual event platforms could utilize “Pinterest-like” boards in lieu of the conventional “user profile page,” which promotes event content via images, rather than text.

2) Make it seamless to take action.

Pinterest would not be where it is today without the “Pin It” Button. Once you add this button to your Bookmarks, it becomes a cinch to add to your pinboard as you find interesting images across the web. There’s also a Pin It button for web site publishers, which “will allow your customers and readers to pin your products onto Pinterest.”

Virtual event platforms need a one-click “pin it button” that enables attendees to post interesting content (e.g. sessions, other users, exhibitors, documents, links, etc.) to a curated space (namely, their profile page).

3) Allow “second order” sharing.

Posting an item to your “pinboard” is a “first order” form of sharing. Pinterest has a “repin” feature, which allows you to take another user’s pinboard entry (e.g. say, a captivating image) and pin it to your own Pinterest page. In virtual events, let’s say a user has pinned her favorite session to her pinboard. Other users who visit her pinboard should be able to add the same session to their own profile page.

4) Brings out the “dorm room decorator” in all of us.

As I visited users’ Pinterest pages, I was reminded of college dorm rooms. College students use their dorm room walls as a means for expressing who they are and what interests them. They have posters of their favorite movies or musicians, photos of family and friends and perhaps a ticket stub from a life-changing concert they attended.

Of course, virtual events won’t inspire the same degree of self-expression, but we may want to display our favorite event content, wouldn’t we?

5) Adds some “user-generated spice.”

Pinterest allows users to include short comments on items they pin. For an image of a dream vacation spot, the user may write, “Wish to get here some day.” For a sought after gift item, perhaps it’s “makes for a great holiday gift.”

In virtual events, content can be a tad “dry,” but adding user-generated content can add some spice to the environment. If a user wrote “best session of the day,” other users are more likely to view the on-demand archive. An exhibitor booth that was tagged “visit them and chat with Donna” may encourage others to visit and seek out Donna.

Conclusion

With interest in Pinterest growing by the day, platforms ought to apply some of its interesting features to virtual event experiences. Use the Comments section below to share your thoughts – or, to list your Pinterest page.

Related Resources

  1. Great article by Mark W. Smith (@markdubya), published at USAToday.com, “How to use Pinterest’s pinboard for the Web.”

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Posted by Dennis Shiao

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