With a number of virtual events on tap for 2009 (see the calendar of events here), marketers and exhibitors are busy preparing – assembling content for their booth, rounding up colleagues for “booth duty” and preparing the sales team for a burst of hot sales leads. I’ve assembled past blog posts into a collection of virtual event best practices. Without further ado:
- Bring the right people, have the right content (in your booth), perform the right actions and provide the right prizes (https://allvirtual.wordpress.com/2008/12/14/how-to-exhibit-at-b-to-b-virtual-tradeshows/)
- Utilize surveys to provide a deeper understanding of your customer prospects and generate insights back to your product management team (https://allvirtual.wordpress.com/2008/12/19/utilize-surveys-in-virtual-events/)
- Leverage Twitter – show-hosts can look to Twitter to expand the reach of the event’s audience and exhibitors can leverage Twitter to invite their followers to visit their booth at the event (https://allvirtual.wordpress.com/2008/12/15/leverage-twitter-for-virtual-tradeshow-outreach/)
- It’s not always about “net new sales leads” – get closer to your existing customers (https://allvirtual.wordpress.com/2008/12/16/get-closer-to-your-customer-with-virtual-tradeshows/)
- Use treasure hunts to increase engagement (https://allvirtual.wordpress.com/2008/12/23/use-treasure-hunts-to-increase-engagement-in-virtual-events/)
- Have a process in place to handle the hot sales leads (https://allvirtual.wordpress.com/2008/12/31/how-to-handle-those-hot-virtual-tradeshow-sales-leads/)
- Utilize multiple metrics to judge success – Cost Per Lead (CPL) is the key metric for most marketers, but also consider other success metrics [e.g. quality of leads, conversion of inquiry to sales engagement, etc.] (https://allvirtual.wordpress.com/2008/12/28/what-cost-per-lead-cpl-should-i-pay-for-virtual-tradeshow-sponsorships/)
What best practices do you utilize at virtual events? I welcome your input – feel free to drop a comment below.
You might want to make it a bit clearer whether you are referring to real events on the topics of virtual worlds, realities, and technologies – or to virtual events.
The title infers the latter. It is evident, after a few more clicks…and some reading…and pass me the chips — and another click. Ah there it is. Real conventions, ok.
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