One of the most enjoyable aspects of virtual events blogging (for me) is the ability to observe which postings “work” and which postings don’t work. I’ve come to learn that my intuition is often off – postings that I think will generate a lot of traffic don’t, while postings that I thought were marginal become very popular.
For instance, I wrote a posting on the concept of applying Web 2.0 to webinars – it was one of my better pieces of work, but the blogosphere voted with their mouse clicks and (unless we had an issue with counting / undercounting of votes) it didn’t even scratch the Top 10 list of posts [over the past 3 months].
With social media sharing these days, I found that the biggest factor in which posts receive traffic (relative to others) is how and where a given posting is shared. All it takes is a few retweets from prominent Twitter users (i.e. with 20,000 followers each) to drive a lot of page views to a particular blog posting. Or, someone posts your blog entry to a sharing site, such as StumbleUpon or digg – you’ll see traffic spike when that occurs.
Another factor is search engine optimization (SEO) – with some of my blog postings, I referenced people, places, certain virtual worlds, etc. – and received search engine traffic from users searching on those terms.
Examples include: Gregory House, My Little Pony (they have a virtual world), Online Dating, Club Penguin. Some of those blog postings were marginal at best – but they continue to draw traffic to this day – by virtue of having common search engine terms in their content.
Here’s a listing of the Top 5 blog postings (on this blog) over the past 3 months – as measured by the number of page views:
- How To Promote Your Virtual Event On Twitter – the key point in this posting – to be able to best leverage Twitter, you need to work hard to build the right “following” first. This posting received top billing (of traffic) by virtue of tweets/retweets, along with some postings to digg.
- Virtual Tradeshow Best Practices: Top 10 Exhibitor Tactics – written back in May, this is always a popular one – it has a fair number of in-bound links and also gets a lot of search engine traffic.
- The Advantages Of Virtual Meetings – I provided commentary around a Forbes Insights piece that presented the case for face-to-face meetings. This gets a lot of its traffic via inbound links.
- Virtual Worlds: Where We Were, Where We’re Going, What Does It Mean to YOU? – a guest post by Linda Holroyd, CEO of FountainBlue. Linda may not have known it at the time, but her posting is an SEO hotbed – it contains lots of relevant terms related to virtual worlds – and, lists the names of many industry executives and entrepreneurs (and their companies). So this blog posting receives traffic when users search for those individuals’ names or company names.
- Hey Kids! I’ve Got a Virtual World For You – it’s like a boomerang (it keeps coming back) – I wrote this back in January and the posting can still make this Top 5 list of the past 3 months. The reason? It’s rich in search-friendly terms (Club Penguin, Webkinz, My Little Pony, Cabbage Patch, Beanie Babies, etc.) – I suppose I’ve managed to extend the reach of this blog to parents, who are performing searches on children’s toys!
So there you have it. I’d love to hear from you – what’s been your favorite blog posting?