Michelle Bruno (@michellebruno) wrote an excellent article about social gaming in Trade Show News Network (TSNN.com) – I was interviewed by Michelle for the article. Michelle covers the emergence of social games, including their incorporation into virtual events platform, like INXPO (my employer).
Michelle concludes her article with some compelling thoughts. First, there’s this:
“As traditional methods of marketing and engagement wane in effectiveness and popularity, social gaming strategies fit nicely into two current trends in the event industry: the ‘social media-ization’ of nearly every technology solution and the blending of the online and offline event worlds.”
These trends play off one another nicely – as social media (and associated tools) are quite effective in blending online and offline event experiences. I love Michelle’s closing line:
“Social gaming in the event industry could be the spark that ignites a new generation of trade show attendees.”
Here’s the full link to the article: http://www.tsnn.com/blog/?p=2692