I authored a guest post on the influential blog “PR Meets Marketing”, which explores the intersection of PR and Marketing.

The title of my post is “Go Virtual for your Next Press Event“.  I outline the many benefits of a virtual press event:

1. Global Reach
2. Convenient access to your executives
3. Seamlessly include your customers and prospects
4. Use activity paths to follow up effectively

I concluded the posting by writing this:

“I believe virtual events can be the definition of ‘PR meets Marketing’. As PR and Marketing look to Web 2.0 to broaden reach and engagement, consider virtual events as one more tool in your arsenal.”

Here’s a link to the full posting:

Go Virtual for your Next Press Event

This entry was posted on Tuesday, August 17th, 2010 at 5:00 AM and is filed under Virtual Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.