Virtual events can be a dream for marketers. In 2011, you can leverage virtual events to generate more leads to fuel your sales pipeline. And, you can qualify those leads “on the spot”, in what I call “accelerated lead generation”.
With a virtual event, you have the opportunity to engage in real-time with your sales leads and review a rich engagement profile that uncovers their degree of interest in your products – and, their position in the sales cycle.
Got marketers on your holiday list? The printed version of “Generate Sales Leads With Virtual Event” is now available at a list price of $12.99 (UPDATE: the book is now listed for $11.69).
Buy the Paperback: at Amazon.com
Barnes & Noble
Buy the Paperback: at BarnesAndNoble.com
- Find more information about the book, including where to buy it for assorted e-readers.
- Read the Introduction of the book online.
Happy Holidays and Happy Reading!
Great Job Dennis.
I highly recommend this book for everyone looking to sponsor or participate in virtual expo halls. It provides a step by step understanding of the process and most importantly the post event scoring and follow up as well.
Look forward to an update.
Ike – thanks much for the kind words about the book.