Introduction
Virtual events can be a highly effective tool for generating sales leads (if done right!). I’ve assembled a few relevant and timely resources related to virtual event lead generation.
Lead Generation & Virtual Events @ Virtual Edge Summit
I gave a presentation at Virtual Edge Summit 2011 titled “Lead Gen and Nurturing with Virtual Events“. I was joined by Tom Donoghue (Enterprise Developer News) and Craig Rosenberg (FOCUS). In the session, we covered:
- How to generate leads (promotional tactics)
- How to engage with leads during the virtual event
- How to qualify and follow up with leads after the virtual event
I’ve included my portion of the presentation – which focused on 5 Tips for engaging with your audience at a virtual event.
Fork In The Road Blog on Virtual Event “Selling”
I spoke to Michelle Bruno (@michellebruno) about my 5-Step Plan for exhibiting at virtual events:
- Define your mission statement
- Assemble an all-star team
- Build and promote your presence
- Engage with prospects
- Qualify and follow up with prospects
Michelle provides a great summary of our conversation on her blog.
RainToday.com Podcast – Accelerated Lead Generation
I spoke to Michelle Davidson, Editor at RainToday.com, about lead generation and virtual events. I call it accelerated (online) lead generation, since you can generate leads, while engaging with them in real-time. You can listen to the recording – or download it – on the RainToday podcast page.
Conclusion
I’d love to hear about the gaps in the market – if you’re interested in generating leads with virtual events, what questions have not yet been answered for you?
It's All Virtual 