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Why I’m There On Pure Virtual Events


Introduction

Over on the INXPO blog, I wrote a posting on Why I’m There on Pure Virtual Events.  The posting was a counterpoint to an article written by Dave Lutz (@VelChain) of Velvet Chainsaw Consulting.

Dave’s Points

Dave made the following points on “pure” virtual events:

  1. Attendees value the content not the commerce.
  2. They tend to attract an entry- or mid-level professional that lacks enough buying authority or influence to deliver ROI to exhibitors and sponsors.
  3. Networking feels limited if it occurs at all.
  4. It’s difficult to build trust that leads to purchase through a virtual booth.
  5. When education is offered for free and archived, it’s easy to find something more pressing to do. Archived views are less valuable than live ones.
  6. And finally, most webinars stink. I can count the good ones I’ve experienced on one hand.

Point, Counterpoint

I provided some counterpoints to the points.  Here’s a link to the full posting:

http://inxpo.wordpress.com/2011/01/27/why-im-there-on-pure-virtual-events/

I’d be interested in your thoughts – questions include:

  1. What your thoughts on hybrid events?
  2. What are your thoughts on pure virtual events?
  3. How can webinars be more engaging?

Leave a comment below with your thoughts – thanks!

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