Dave made the following points on “pure” virtual events:
- Attendees value the content not the commerce.
- They tend to attract an entry- or mid-level professional that lacks enough buying authority or influence to deliver ROI to exhibitors and sponsors.
- Networking feels limited if it occurs at all.
- It’s difficult to build trust that leads to purchase through a virtual booth.
- When education is offered for free and archived, it’s easy to find something more pressing to do. Archived views are less valuable than live ones.
- And finally, most webinars stink. I can count the good ones I’ve experienced on one hand.
I provided some counterpoints to the points. Here’s a link to the full posting:
I’d be interested in your thoughts – questions include:
- What your thoughts on hybrid events?
- What are your thoughts on pure virtual events?
- How can webinars be more engaging?
Leave a comment below with your thoughts – thanks!