When I attended my first virtual trade show four years ago, I said to myself, “This is the future of online lead generation.” At the time, I was managing webinar programs for technology advertisers. They’d do 60-minute, audio-based webinars and hope to generate leads to fuel their sales pipeline. At this virtual trade show, those same “leads” attended an online event for hours and had the opportunity to have real-time engagements with those same advertisers. The users loved it and the advertisers loved it.
Fast forward to today and we’ve significant growth in virtual trade shows. But we’ve also seen the underlying technology platforms applied to many other uses, including virtual job fairs, virtual product launches and importantly, hybrid events.
While some appear before Congress and state that they’re “not here to talk about the past,” I’d like to quickly look back and enthusiastically look forward. Let’s take it in four year intervals, shall we?
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