How to Use Social Media to Improve Your Products #prodmktg

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In my latest post for, I wrote about how product marketers and product managers can improve their offerings via social media. My post is titled “12 Most Powerful Ways to Use Social Media to Improve Your Products.”

The 12 Ways

My post covers the following 12 tips:

  1. Understand customer language and terms.
  2. Provide customer service.
  3. Crowdsource new features.
  4. Learn about the competition.
  5. Motivate internal teams.
  6. Share updates and roadmaps with the market.
  7. Ask for input and advice.
  8. Find and solicit beta testers.
  9. Host regular Twitter chats.
  10. Host a Google+ Hangout.
  11. Promote customer events.
  12. Vote for a product name or product feature.

To read all the details, visit the full post here:

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