Photo source: mckaysavage on flickr.
Introduction
Recently, Mike Swift published an interesting article in The Mercury News, “Ship code or ship out: Bootcamp for new Facebook engineers.”
The article provided a fascinating, behind-the-scenes look at Facebook’s boot camp for new engineers. I loved reading about the slogans that Facebook reinforces within its team. As Swift notes, “Facebook recruits are exposed to a series of slogans that are intended to encapsulate the company’s values.”
Facebook’s Slogans
Swift’s article lists the following Facebook slogans:
Move Fast and Break Things
What Would You Do If You Weren’t Afraid?
The Foolish Wait
Our Work Is Never Over
We Hack Therefore We Are
Are You Fearless?
Done Is Better Than Perfect
Code Wins Arguments
Slogans for Virtual Events
It occurred to me that we should develop slogans regarding what virtual event experiences should aspire to. So fresh off reading Swift’s article, I went to Twitter to ask. After all, for soliciting slogans, what better a place than one that deals in 140 characters or less?
And the Twittersphere spoke:
“Think big and be creative!” — @EmilieBarta
“Where less is more” — @scottlum
“Less steps, less windows, less mess = less stress!” — @EmilieBarta
“DIY-Do It Yourself” — @virtualpioneer
“Be Effective. There’s too much doing too little reasoning” — @webcaston
“Connect everywhere, anytime with everyone” — @mike_arias
“Content Engagement” — @firstlegion
“Make Every Seat The Front Row” — @bXbOnline
And here are my slogans:
Minimize Load Times
Simple Always Wins
Less Clicks
Connect People to People
Connect People to the Right Content
Make Them Want to Come Back
Delight and Overdeliver
Let’s Hear From You
There’s got to be plenty of great slogans out there. Use the Comments section below to leave your slogan. Thanks!
It's All Virtual 
Go vertical. Virtual events designed to attract too many segments fail to meet desired results.
Chunk it, schedule it, drip it. Attention span for digital events is much smaller. Don’t shoot your wad in one day. Schedule and drip out premium content over numerous viewing opportunities.
Dave: great thoughts. Perhaps a separate blog posting will be needed to expand upon them! Thanks.
Truly Dave. I like the drip reference. Events are content kings yet they only shine for 2-3 days a year. I believe everything you do in a virtual environment should be the build up to the live event. Keep your audience engaged and coming back for more at least monthly rather than yearly.