5 Hybrid Event Tips for Trade Associations (via @EastVirtual)

February 23, 2012

Learn more about hybrid events (for trade associations) at the EastVirtual Event Workshop, March 21, 2012 at the ASAE Conference Center in Washington D.C.

Read the full post: http://www.eastvirtual.com/5-things-trade-associations-should-know-about-launching-a-hybrid-event/

Introduction

I wrote a guest post for EastVirtual, providing trade associations with five tips on launching a hybrid event. A number of trade associations have led the way with hybrid events (e.g. NAB, ADA, AIA) – if you’re a trade association, you should consider adding a digital extension to your physical event (creating a hybrid event).

The 5 Tips

My 5 tips are:

  1. Extend your reach.
  2. Drive attendance to your face-to-face event.
  3. Start small, then adapt.
  4. Create value for your sponsors.
  5. Put technology to good use.

To read the full post, visit the EastVirtual Event Workshop site:

http://www.eastvirtual.com/5-things-trade-associations-should-know-about-launching-a-hybrid-event/

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Posted by Dennis Shiao

5 Reasons Google Plus May Be the Social Network of the Future

February 20, 2012

Photo credit: birgerking on flickr.

Add me to your Google+ Circles: http://gplus.to/dshiao

Introduction

No, Google+ will not be displacing Facebook any time soon. However, the Circles component of Google+ is the “killer app” that, in my mind at least, is a game changer.

Previously, I provided tips on how to organize your Google+ Circles. Organizing my Circles made Google+ so much more effective for me. That’s led me to wonder whether Circles could propel Google+ into a leadership position among the major social networks. Let me list five reasons.

1) Topically Focused Social Surfing.

Facebook and Twitter have conditioned us to peruse streams. Whether it’s our Twitter stream or our Facebook Newsfeed, we’re used to browsing through a set of tweets and updates that are not connected by topic or theme. Google+ Circles, if organized well (by you), changes things.

I’ve created Circles around selected topics, which means that when I select my “Event Profs” Circle, I know up front that most of the posts will be about event and meeting planning. This allows me to surf my social streams topically – and I find that to be very powerful.

On Twitter, I could follow the #eventprofs hash tag – or, I could create a Twitter List comprised of EventProfs folks. But for me, the Circle approach is the best solution. Not only is my Circle private (unlike a Twitter List), but I can also publish to selected Circles, rather than to all of my followers. I find this “bi-directional management” (consumption plus publishing) quite elegant.

2) Time-Segmented Social Surfing.

Let’s say you have 15 minutes to surf your social streams. That’s not enough time to get caught up with everything. If you’ve organized your Circles well, you can now surf 1-2 Circles, saving the rest for later in the day (or tomorrow).

You don’t quite have the same flexibility on Twitter and Facebook, since they’re organized around a more holistic stream. If I go half a day without checking Twitter, I don’t go back to try to consume the tweets I missed. Instead, I peruse through recent tweets to see what’s going on – and as a result, I’ve permanently missed the earlier tweets.

Facebook addresses this by retaining active posts (those that received a lot of Likes and Comments) in my Newsfeed, as a way of saying “you ought to check this out.” With Google+, I can simply check one Circle for those 15 minutes, then check my other Circles later in the day. And the result is that I’ve missed a lot less.

3) Continual Segmenting.

Louis Gray posted a neat tip about searching within your Circles. Let’s say I’m learning about HTML5. I could search for mentions of “HTML5” within my Circles. The search results will show users in my Circles that have mentioned HTML5. I can then create a new Circle (e.g. called “HTML5”) and add them to my new Circle. In this way, I can continually refine and further curate my Circles, making the service more and more effective (to me).

4) Search, plus Your World.

It’s the elephant in the room for your corporate or personal brand. With Search, plus Your World, Google is incorporating content from Google+, from users whom you’ve added to your Circles. While some have criticized Google for not including results from other social networks, the impact is clear: being present and active on Google+ is now part of your search engine optimization (SEO) strategy. And that alone, will cause brands (including personal brands) to sign on.

5) One Size Could Fit All.

With Circles, Google+ may be the only social network that allows you to combine business and personal use simultaneously. While many prefer to segment their social media use across distinct services (e.g. Facebook for friends/family and LinkedIn for work), Google+ gives you the ability to manage this segmentation in a single application.

You can create Circles for your business interests, your hobbies, your friends and your family. From there, you can segment your social surfing (as discussed above) and segment your (outbound) sharing.

Conclusion

Having said all that, I understand that to become the “social network of the future,” Google+ needs to get Mom and Dad using the service (instead of Facebook). And frankly, many of the points I’ve made (above) don’t apply to Mom and Dad.

So time will tell how well Google+ is able to capture the Mom and Dad audience. In the meantime, I’m happy to continue with my topic and time-segmented social surfing.

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Posted by Dennis Shiao

5 Things Virtual Event Platforms Can Learn from Pinterest

February 13, 2012

View my Pinboard on the Jeremy Lin sensation: http://pinterest.com/dshiao/linboard/

Introduction

Pinterest is a virtual pinboard that “lets you organize and share all the beautiful things you find on the web.” (source: Pinterest). While I haven’t created my own Pinterest boards, I’ve been reading about the service. And, I’ve visited the Pinterest pages of a few friends. During the course of learning more about the service, I’ve come to the conclusion that virtual event platforms can learn a lot from Pinterest.

1) Visual appeal.

Let’s face it, the “meta data” surrounding virtual event information is heavy on text. Whether it’s session titles, exhibitors or digital spaces, everything is described via alphanumeric characters. But what if virtual event content could be rendered visually?

For instance, for a selected session, you could “pin” a photo of the speaker. When viewing sessions, isn’t there always that one slide that you’d love to capture and share? Virtual event platforms could utilize “Pinterest-like” boards in lieu of the conventional “user profile page,” which promotes event content via images, rather than text.

2) Make it seamless to take action.

Pinterest would not be where it is today without the “Pin It” Button. Once you add this button to your Bookmarks, it becomes a cinch to add to your pinboard as you find interesting images across the web. There’s also a Pin It button for web site publishers, which “will allow your customers and readers to pin your products onto Pinterest.”

Virtual event platforms need a one-click “pin it button” that enables attendees to post interesting content (e.g. sessions, other users, exhibitors, documents, links, etc.) to a curated space (namely, their profile page).

3) Allow “second order” sharing.

Posting an item to your “pinboard” is a “first order” form of sharing. Pinterest has a “repin” feature, which allows you to take another user’s pinboard entry (e.g. say, a captivating image) and pin it to your own Pinterest page. In virtual events, let’s say a user has pinned her favorite session to her pinboard. Other users who visit her pinboard should be able to add the same session to their own profile page.

4) Brings out the “dorm room decorator” in all of us.

As I visited users’ Pinterest pages, I was reminded of college dorm rooms. College students use their dorm room walls as a means for expressing who they are and what interests them. They have posters of their favorite movies or musicians, photos of family and friends and perhaps a ticket stub from a life-changing concert they attended.

Of course, virtual events won’t inspire the same degree of self-expression, but we may want to display our favorite event content, wouldn’t we?

5) Adds some “user-generated spice.”

Pinterest allows users to include short comments on items they pin. For an image of a dream vacation spot, the user may write, “Wish to get here some day.” For a sought after gift item, perhaps it’s “makes for a great holiday gift.”

In virtual events, content can be a tad “dry,” but adding user-generated content can add some spice to the environment. If a user wrote “best session of the day,” other users are more likely to view the on-demand archive. An exhibitor booth that was tagged “visit them and chat with Donna” may encourage others to visit and seek out Donna.

Conclusion

With interest in Pinterest growing by the day, platforms ought to apply some of its interesting features to virtual event experiences. Use the Comments section below to share your thoughts – or, to list your Pinterest page.

Related Resources

  1. Great article by Mark W. Smith (@markdubya), published at USAToday.com, “How to use Pinterest’s pinboard for the Web.”

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Posted by Dennis Shiao

Why My Third Grader Loves Second Life

February 8, 2012

Introduction

Did I just let my third grader select an avatar, then navigate the unchartered waters of Linden Labs’ Second Life virtual world? Well, not quite. Recently, however, I visited The Tech Museum in Silicon Valley. There, my daughter discovered a set of desktop computers running a custom version of the Second Life software.

At The Tech Museum

The custom version of Second Life was geared towards youngsters. Once you “login,” it guides you through the selection of an avatar and clothing.

You can find more photos of The Tech Museum’s exhibit here: http://thetechopensource.thetech.org/forums/second-life-museum-exhibit-floor

Once you’ve made those selections, users can learn about the basic features of the application, including how to get around. I noticed that many of the stations were occupied by students of a similar age as my daughter. Here’s why they enjoyed it so much.

1) Self expression.

Third graders have reached an age where they’ve begun to assert some independence. They pick out their own clothes in the morning, have clear opinions on what they like and dislike and have completely developed a sense of “self.” Selecting an avatar and outfitting it with a tricked-up outfit feeds directly into this notion of “self” and more importantly, self expression.

2) Presence indication.

Kids who play Club Penguin know about presence indication. But for others, Second Life was their first exposure to a “massively multi-player online game” (MMOG). They found it fascinating that not only could they walk through a space, but they might come across boys and girls sitting to their left or right. My daughter saw another avatar and shouted to her friend, “Hey Sarah, I found you!” Wait till they found out that they can also find and interact with avatars (other people) halfway across the globe.

3) Usability.

Second Life has taken its share of “hits” from the user community. Many have voiced concerns about the complexity, especially for the ability of new users to get acclimated and started. My daughter and her friends, however, found the custom version of Second Life intuitive and easy to get started. Perhaps software makers ought to design for the elementary school user first! After all, who’s smarter than a fifth grader?

Second Life for Primary Education

While I don’t believe virtual worlds can (or should) ever replace face-to-face instruction and interaction, I do think the technology can play a part in primary (and secondary) education. Two scenarios come to mind.

Access and Reach.

In rural areas, the elementary school may be 50 (or more) miles away. Assuming the availability of “access” (i.e. perhaps a mobile device with adequate computing facilities), teachers can convene a virtual classroom setting for a given day’s lesson. In metropolitan areas, this arrangement would work quite well during “snow days.”

Complementary Teaching Tool.

Introducing virtual classrooms could be an interesting way to complement the teaching environment of the conventional classroom. In addition, students would get a head start in learning the conventions and etiquette for online behavior and familiarize themselves with technological tools that will surely become a significant part of their adult lives.

Conclusion

Thank you, The Tech Museum and Linden Labs for introducing kids to the virtual world. My daughter identified it as the most enjoyable aspect of her museum visit. Her friends love it, too, which tells me that technology and primary education may be a match made in … a virtual world.

Note: I invite you to connect with me on .

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Posted by Dennis Shiao

5 Tips for Organizing Your Google+ Circles

February 6, 2012

My Google+ Profile: http://gplus.to/dshiao

Introduction

Want to get the most of Google+? It’s all about the Circles. I’ve been using Google+ for a number of months; however, it wasn’t until recently that I made the investment in time to organize my Circles properly. Having done that, however, I can state with confidence that it was more than worth the time. Here are five tips on organizing your own Circles.

1) Prioritize to Organize.

It’s best to “get organized” when you first start using Google+ (e.g. when you add your first batches of users to your Circles). Since I’m used to the “full stream” on Twitter (where I’ve been similarly lax on organizing), I figured that I’d simply add all new Google+ users into a single Circle. For a while, this seemed fine. But the reality is, there are some users I’d like to hear from more than others (just like on Twitter).

And Circle management helps you do just that. First, define the categories or topics you’d like to organize around. I went with the following:

Event Profs
Social Media
Digital Book Club
VCs & Execs
12Most
VWs & Gamification
Brands
Friends
Misc
Sports

Since I organized late in the game, I worked backwards to create some Circles. If you’re starting out early, you’ll have less work to do on organizing people, but you may find the need to create new Circles as you go (which is completely fine).

2) Order Your Circles.

Did you know that you can define the order that your Circles are listed? Simply visit your Circles page (you can click on the “Circles” icon in your Google+ navigation), left-click on a given Circle, then drag it in front of (or behind) another Circle. Return to your Google+ home page and you’ll notice that the list of Circles has been re-ordered.

3) Tune Your Stream.

The default view in your Google+ home page is “Stream,” which is a combination of all your Circles. You can “tune” which Circles appear most/least in the “Stream.” Simply click on a Circle, then adjust the “tuner settings” left (least) or right (most). What I like to do, however, is glance briefly at “Stream,” then navigate directly to individual Circles.

4) Find Shared Circles.

In my list of Circles (above), you’ll notice one called “12Most.” This Circle was created by +Peggy Fitzpatrick of 12Most.com. Peggy created a Circle of all 12Most authors and contributors, then shared it with the Circle members. I added the shared Circle and now I’m able to conveniently view a Google+ stream from authors at 12Most. Be on the lookout for users who share their Circles.

5) Share Content Wisely.

Once you’ve organized your Circles, sharing content becomes more efficient. I may share event planning links with my Event Profs Circle, while sharing the latest Mashable article with my Social Media Circle.

Similarly, a picture of my dessert may be best shared with “Friends” and not “Social Media.” Finally, note that users in your Circle will only see content you share (with that Circle) if those same users have added you to their Circles.

Conclusion

Putting in the time and effort to organize your Google+ Circles is well worth it. Start organizing up front and you’ll have less to do over the long term. Use the Comments section below to let us know your tips for organizing Circles.

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Posted by Dennis Shiao

Product Marketing Is Dead. Long Live Product Marketing!

February 2, 2012

Introduction

Beware product marketers: Dave Wolpert (@SwordfishComm), in a guest post titled “The End of Product Marketing” on the “A Random Jog” blog, warns that the product marketing position is on its last legs. Wolpert writes, “The product marketing function in tech companies is heading for extinction. The work product marketers currently do will continue to be performed, but by different people.”

With due respect, Dave, I believe your report of the imminent demise of product marketing is exaggerated. Here’s why…

Outsourcing Can Have Downsides

Your thesis centers around the notion that a product marketer’s responsibilities can be outsourced (or insourced). For instance, product managers can synthesize the “voice of the customer”, thus combining both “outbound” and “inbound” product management roles. Content development is insourced to MarCom. Sales presentations can be handled directly by sales reps.

You have to ask, however, whether quality suffers. Effective product marketers have significant subject matter expertise within their industry. Who will provide this knowledge and know-how to the MarCom team who’s been asked to write next quarter’s white paper? Similarly, who will define and provide the messaging and positioning for Sales to include in their decks? Sales should focus on selling, not marketing.

You note, “most copywriters can write persuasive proposal content.” While I agree that good writers can write quality content, I point to the Wendy’s commercial from the 80’s that asked, “Where’s the beef?” Copywriters can provide the ketchup and the bun, but subject matter expertise is required to produce quality beef.

Functional Oversight Still Required

We don’t operate in absolutes, of course, so I’ll partially accept Wolpert’s notion that some product marketing responsibilities can be outsourced. Don’t we still need an overseer to coordinate the outsourced tasks, ensure the quality of the work and be held responsible for the overall deliverables? If a CMO outsources demand generation, event marketing, search marketing and SEO, should her role be eliminated as well?

A product marketer is responsible for delivering upon product marketing objectives, in the same way a CMO is responsible for delivering on the broader marketing objectives.

Focus Is Paramount

Wolpert does note that someone still has to “perform the bit roles product marketers play,” but goes on to say that “ancillary roles don’t collectively constitute a full-time job.” But what about focus? Tuning in to the voice of the customer means that you often need to “leave the building.”

When product managers are meeting with customers and prospects, will they still be able to make the daily Scrum meeting? Will they be able to maintain and update the competitive matrix while keeping the product roadmap current? Can they speak at an analyst briefing while ensuring that this month’s product ships on time?

I don’t think so. Sure, in smaller organizations, product management and product marketing may be the same person. But as organizations grow, product marketing should be distinct, in the same way that QA exists as a role distinct from the developers.

Priorities for Product Marketing (Strategic)

Wolpert writes that “only those with an exceedingly rare combination of talents” will survive the mass extinction of product marketers. I agree that product marketers need a rare combination to succeed, though I object on the “exceedingly rare” qualifier.

Strategically, product marketers need to deliver on more and more of the “E” in “SME” (Subject Matter Expert). We need to serve simultaneously as customer and industry advocates. Product marketers ought to be the leading voices that propel an industry forward on adoption and growth.

Priorities for Product Marketing (Tactical)

Product marketers should be comfortable and well versed with the following:

  1. Social media. While Marketing Communications or Corporate Marketing tend to manage an organization’s social channels, product marketers need to utilize social media as a listening platform. Your market is speaking. Are you listening?
  2. Blogging. Start blogging. Never before have you been able to both publish and receive market input so quickly. If you blog, be sure to allow comments, as two-way conversation is more powerful than the one-way street.
  3. Video. Learn how to effectively use this medium. Your market wants its content in this form.
  4. Webinars. Learn how to present via webinars.
  5. Events. Attend industry events to build upon your (and your organization’s) role as the industry advocate and voice.

Conclusion

As a product marketer, I’m confident that my role (and by “my,” I mean the role in general) will continue onward. Sure, it may shift and adjust, but eliminating product marketing, in my opinion, will bring harm to organizations far and wide.

Use the Comments section below to share your thoughts on this topic.

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Posted by Dennis Shiao

5 Tips for Hosting Google+ Hangouts

January 30, 2012

My Google+ Profile: http://gplus.to/dshiao

Introduction

A bunch of us started a digital book club. On a regular basis (well, soon to be a regular basis), we meet via Google+ Hangouts. We recently held our first meeting, for which I was the host of the Hangout. I learned a lot from my first Hangout, so I thought I’d share these five tips.

1) Do a dry run in advance.

Another way of saying this is, “when hosting your first Hangout, don’t enter the Hangout five minutes prior to the start.” Similar to hosting a webinar, you need a dry run prior to the “live date.” I discovered that one browser crashed [perhaps I need to install the latest version], while on another browser, the Google Talk plugin seemed to consume 100% of my CPU, rendering my laptop (and the Hangout itself) unusable. I ended up moving to a better equipped laptop, but in shutting down the Hangout, it bumped everyone else out.

2) Have a backup host.

In the off-chance that you experience technical difficulties, have a designated “backup host” who can fire up a new Hangout. You know how some events publish a “rain date” in advance? Do the same with your Hangout and let your target audience know about your backup host (e.g. “for any technical difficulties, be sure to join a new Hangout that <BACKUP> will create”).

3) Create a Circle of your Hangout’s participants.

In the case of our book club, we asked interested people to “opt in” to our club. Once they did, I added them to a Google+ Circle that I created. I then “shared” the Circle with its members, allowing them to conveniently add the same Circle to their Google+ account. The Circle makes it easy to invite “members” to the Hangout – when the Hangout begins, you can invite the members of the Circle to join.

4) Encourage use of the “Chat” tab.

Text chat can add an entirely new dimension to a multi-party conversation. While one person is making a good point, others can write “Thumbs up!” in the chat area. Or, they can provide a related comment, or perhaps a hyperlink to a relevant article. In this way, the chat creates “more bandwidth” within the Hangout, without the “overhead” of switching from one speaker to another.

5) Set expectations in advance.

Participants in your Hangout ought to have a clear expectation of the agenda and flow. If you want to have 30 minutes of completely free form discussion, state that up front. For our book club, I created an agenda that included introductions, discussion points and a wrap up. Of course, I didn’t do my dry run, so my first Hangout didn’t follow the agenda as outlined.

Conclusion

My first Google+ Hangout was a lot of fun. They happen to be a great tool for digital book clubs. Use the comments area below to let us know your tips for hosting Hangouts.

Note: I invite you to connect with me on .

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Posted by Dennis Shiao

The Biggest Virtual Events Opportunity No One Is Focusing On

January 23, 2012

Introduction

Let’s talk opportunity, by way of an analogy. Amazon.com. Consider that at this moment in time, Amazon’s users have thousands (if not millions) of items in their shopping carts. Combined, I have to believe that the aggregate (but untapped) value of Amazon users’ shopping carts is in the millions of dollars.

Now, let’s consider virtual events. For public-facing virtual events, the average attendance rate is 35-50%. If a virtual event generates 10,000 registrations, let’s be generous and say that half of those registrants (5,000) attend the live event.

E-tailers like Amazon would love for you to take the contents of your shopping cart and “check out.” Virtual event planners need to focus on the 5,000 users who didn’t attend the live event and get them to “check out” (the on-demand archive of the event).

These “no shows” are an enormous opportunity for every virtual event planner, but I don’t see enough effort around this opportunity. So here are tips to get your registrants to “check out” (your event).

The basics: a follow-up email.

Imagine that users registered for your virtual events two months prior to the live date. You’ve scheduled reminder emails, but the users missed them. When your live event comes around, users have forgotten about it. This means that they’re also not aware that an “on-demand archive” exists. Sending a “Sorry we missed you” email is easy to do and gets you immediate results. Invite your “no shows” to experience your event “any day, any time.”

Scheduled webcasts.

Plan an editorial calendar in advance, which includes a few presentations after the live date of your event. Did you covet particular speakers, but they weren’t available on your event’s date? If so, plug them in to the post-event schedule. And, make sure you invite not just the “no shows,” but folks who attended your live event as well.

Scheduled chats (Experts).

Re-feature some of your presenters and invite them back for a 2-hour, text-based chat in your environment. Invite attendees to return and promote this opportunity to “no shows” (e.g. “A great opportunity to interact directly with our featured industry expert.”)

Scheduled chats (Sponsors).

Schedule a few dates to allow sponsors to host chats in the on-demand environment. This could be a nice up-sell feature in your sponsor packages. Note that sponsors tend to generate less response (attendance) as your experts, so plan accordingly.

Email Alerts for New Content.

Did sponsors upload fresh content? Or, perhaps a featured presenter provided an updated slide deck from her webinar. Send an email out, alerting users that new content is available in the environment. Don’t do this too often, of course – and, be sure to include an opt-out link, so recipients can be removed from subsequent mailings.

Activate Social Games.

Find some prizes, then activate a few social games. The games require that users login to the environment, engage with content and engage with one another. It creates fun for the users and active engagement for you (and your sponsors).

Conclusion

Just because users took the time to complete your registration page, doesn’t mean they’re “sold” when your event comes around. Utilize your event and its content, however, to “re-sell” the event to non-attendees. If you sell it well, your users will empty their shopping carts … and buy in.

Note: I invite you to connect with me on .

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Posted by Dennis Shiao

5 Ways Face-to-Face Events Are Like Family Reunions

January 13, 2012

Introduction

This week, I attended my fourth Virtual Edge Summit and my second PCMA Convening Leaders. The two events were collocated with one another at the San Diego Convention Center. As I made my way throughout the event, I kept noticing the same thing: people embracing one another in enthusiastic hugs.

I noticed the hugs just about everywhere: in the hallways, on the elevators, on line for coffee and in the session areas. I made the realization that members of an industry comprise a family – and with our busy schedules these days, the “family” may see each other a few times per year. Or perhaps, a few times every five years!

Let’s consider how face-to-face events are like family reunions.

1) Scheduled time together.

At a family reunion, there’s the luncheon, picnic or perhaps a tea party at grandma’s house. There’s the obligatory group photo. Face-to-face events are largely defined by their scheduled activities: sessions, demonstrations, meals, classroom learning and evening networking events.

2) Unscheduled time spent in smaller groups.

A face-to-face event is wonderful at creating serendipity and somewhat random encounters: running into an old colleague while walking from one session to the next; meeting a like-minded professional on the food line; bumping into your former boss on the elevator.

While an event’s scheduled activities are valuable, a lot of enjoyment comes from the meetings and interactions we have during the unscheduled activities, which we tend to experience in smaller groups. Family reunions are similar. The one-on-one time with a cousin or aunt are great, as you reminisce about the “good old days.”

3) Nothing’s the same as face-to-face.

Families have Skype, Facebook and email to stay in touch. Industries have blogs, online communities, Twitter and Google+. All of these tools are very effective for keeping up with one another and staying in touch.

But nothing can reproduce the experiences, dynamics and value of meeting face-to-face. I’ve developed relationships with others online, but it’s not until I spend time with them face-to-face that I truly feel like I “know” them. Industries, like families, need to convene face-to-face from time to time.

4) You realize how quickly the kids grow up.

Kids grow up way too quickly. Go two years without seeing a young niece, nephew or cousin and you may not even recognize them. With business moving as quickly as ever, our friends and colleagues may get promoted or switch jobs without us knowing (although LinkedIn does a great job about letting us know!). It’s at events that we can see how the kids (and colleagues!) are growing.

5) It’s hard to say goodbye.

It’s hard to say goodbye at the end of a family reunion. After spending 2-3+ intense days at a face-to-face event, it’s equally tough to say bye. You’ve spent hours speaking, learning, (hugging) and socializing with a close-knit group of individuals. When it’s time for everyone to head to the airport, you wish that the event lasted one more day.

Conclusion

I had a great week with “family” in San Diego. For some, it’s my hope that I’ll see them again during 2012. For others, I may have to wait for 12 months. Perhaps I’ll combine the face-to-face event with a family reunion – Convening Leaders 2013 takes place in Orlando.

Note: I invite you to connect with me on .

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Posted by Dennis Shiao

10 Lead Generation Tips for Digital Events

January 12, 2012

Introduction

At Virtual Edge Summit / PCMA Convening Leaders in San Diego, I gave a Learning Lounge talk titled “Digital Events: 10 Tips for Generating Leads for Your Exhibitors.”

Ten Lead Generation Tips

My ten tips are:

  1. Content Marketing (You).
  2. Content Marketing (Your Exhibitors).
  3. Social Media (You).
  4. Social Media (Your Exhibitors).
  5. Leverage Speakers for promotion.
  6. Utilize social sharing buttons.
  7. Start promoting early.
  8. Leverage your partners.
  9. Issue a press release.
  10. Supplement with paid media.

The Presentation

Here are the slides from my presentation.

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Posted by Dennis Shiao

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