At Virtual Edge Summit / PCMA Convening Leaders in San Diego, I gave a Learning Lounge talk titled “Digital Events: 10 Tips for Generating Leads for Your Exhibitors.”
Ten Lead Generation Tips
My ten tips are:
- Content Marketing (You).
- Content Marketing (Your Exhibitors).
- Social Media (You).
- Social Media (Your Exhibitors).
- Leverage Speakers for promotion.
- Utilize social sharing buttons.
- Start promoting early.
- Leverage your partners.
- Issue a press release.
- Supplement with paid media.
Here are the slides from my presentation.