FountainBlue High Tech Entrepreneur Forum: From Free-mium to Premium

February 12, 2010

Based in Silicon Valley, FountainBlue “supports collaborative innovation, one conversation, one leader, one organization at a time through our monthly events, our dynamic communities, our ongoing discussions on entrepreneurial issues, our invitation-only CEO forums, and through our consulting services.”

FountainBlue Entrepreur Forums launched in 2006 – on average, they attract 50-150 entrepreneurs, intrapreneurs and investors.  I attended an Entrepreneur Forum in 2009 entitled, “Virtual Worlds: The Hype, The Reality, The In-Between” and found the presentations engaging and the post-event networking enjoyable.

The next Entrepreneur Forum takes place on March 8th, “From Free-mium to Premium“:


Experienced entrepreneurs still standing after the recent tsunami know that you have to prove you can be resourceful and build product and sign on customers despite the economic conditions!

A popular way to bring in customers, gather feedback and build momentum is to adopt a ‘free-mium to premium’ model, letting most users try basic versions of a solution for free and incentivizing some to upgrade to full-featured functionality, paying for the service.

But rare is the company able to successful do this. This panel will feature entrepreneurial companies who have done this and are willing to share their secrets.

The Panel

  1. Facilitator Sergio Monslave, Principal, Norwest Venture Partners
  2. Panelist Will Cheung, Founder, DuffelUp (@WillCheung)
  3. Panelist Daniel Cheng, Graystripe
  4. Panelist Donna Novitsky, CEO, BigTent (@bigtentdonna)
  5. Panelist Entrepreneur – MMO/Virtual World Entrepreneur

Courtesy of Google Maps

Date & Time: Monday, March 8 from 5:30 until 8:00 p.m.
Location: Cooley Godward Kronish, LLP, 3175 Hanover Street in Palo Alto
Audience: Early-Stage, Funding-Bound Clean Energy, High Tech and Life Science Entrepreneurs and Intrapreneurs


FoutainBlue will plant a tree for everyone who pre-registers by noon on 3/5 using the PayPal link at

Note: Readers of this blog are eligible to receive the “High Tech Partner” rate of US $32 for this event – select the $32 option (above) when processing your payment.

I’ll be attending this event – if you plan to attend as well, send me a message on Twitter (@dshiao) – additionally, feel free to follow FountainBlue (@foutainblue).  Hope to meet / see you there.

Register for the event:

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