Ten Blogs Every Marketer Should Read

October 25, 2013

Ten blogs every marketer should read

Introduction

As marketers (or aspiring marketers), we have it pretty darn good. Why is that? Because marketers, by our very nature, are accustomed to sharing information, insights, tips and best practices. In fact, sharing (and publishing) knowledge is one of the things we love most about our job.

What can you do if you don’t yet have a body of knowledge to share? You follow and read the marketing thought leaders. Learn from the best, while getting a sense for how they share their knowledge. One day, you may find your likeness etched into the Mount Rushmore of Marketing thought leaders.

Let’s highlight ten blogs that every B2B marketer should read.

Follow Our Twitter List: Top 10 Marketing Blogs

Amy Porterfield: Social Media Strategy

Amy Porterfield is a social media strategist who helps clients “maximize the power of social media and increase the success of their online marketing efforts.” Amy provides actionable tips on social media engagement. She’s a great storyteller, as well – just read through the About page on her site.

Selected post: What to Do After People Opt In to Your Email List

As marketers, it’s quite easy to take our email opt-in list for granted. Source 1,000 new opt-ins last week? Great. We just completed a white paper yesterday, so we’re going to email all 1,000 of them, with “hot off the presses” in the subject line.

Instead, Porterfield encourages marketers to give email subscribers great value over time and make sure your messages resonate with them: in other words, treat them like gold. Your email subscribers should be valued on par with your customers. In fact, many of your customers are already on your email list. Wouldn’t it be bad if they opted out?

Moz: Content on SEO and More

Moz began life as an SEO consulting company and has grown into a content site, online community and software provider. For me, Moz has become a go-to site for all things SEO and Google, from Penguin to Hummingbird to “Not Provided.”

Selected post: Taking Advantage of Google’s Bias Toward Hyper-Fresh Content – Whiteboard Friday

While my schedule doesn’t always sync up, I like to set aside some time on Friday’s to catch the latest “Whiteboard Friday” from Rand Fishkin, Moz’s CEO and Co-Founder. Fishkin always has timely and interesting things to share – and the depth of his content is always impressive. As just one measure of content effectiveness, take a look at the number of Comments he receives (61 comments in the selected post above).

Ann Handley: Social Media and Content Marketing

I’ve been a reader of Marketing Profs for quite some time. I read the book Content Rules, which Ann co-authored with C.C. Chapman. I’ve also attended a number of Marketing Profs webinars and online events.

Selected post: A Simple Content Marketing Org Chart

My selected post is not from Marketing Profs, though. On her personal blog, Ann provides an org chart for the content marketing team. Some organizations have a single person allocated to content, while others may have teams of hundreds. It’s not the numbers that are important here, it’s the roles and personas that Ann outlines. Did you see a role here that’s not filled on your team? Think about filling it.

Seth Godin: Best-selling Author and Thought Provoker

Things I look forward to each day: the sun rising. And Seth Godin’s daily blog post. I’ve enjoyed a number of Seth’s books. On his blog, he takes a different approach. Each post is short and succinct. They deliver a key insight, or they make you think (or both).

Selected post: Marketing good…

This one made me think. My takeaway is: good is no longer good enough. Our marketing, along with the products we’re marketing, need to be great.

Jay Baer: Best-selling Author and Social/Content Guru

Jay Baer is founder of Convince & Convert, who “help you get better at social media and content marketing through audits, strategic planning and ongoing advice and counsel” (source: http://www.convinceandconvert.com/about-us/).

Selected post: 11 Big Myths About Social Media and Content Marketing

I’m not a big fan of myths: after all, if something’s a myth, I shouldn’t pay attention to it, right? Except that I should, when peers, colleagues or industry contacts believe in such myths. I may need to dispel a myth in order to gain budget or project approval.

KISSmetrics: Analytics, Marketing and Testing

KISSmetrics provides web analytics software. Each blog post they publish is so rich in detail, I almost feel guilty getting it for free. Their blog content covers a fairly wide range of topics (i.e. more than analytics and testing). Because I need to allocate a fair amount of time to read and digest their content, I usually save pieces for later (i.e. outside of the work day), when I have dedicated time to read them in full.

Selected post: 58 Resources to Help You Learn and Master SEO

Sometimes, content curation can be as big a task as writing original content. This post features a broad and comprehensive set of SEO resources. I may need to allocate an entire weekend for this one.

Paul Gillin: Speaker, Writer, Consultant

I’ve been reading Paul’s blog ever since I worked with him (a number of years ago). Paul has published a number of books, consults with brands and speaks and writes frequently.

Selected post: 8 Data Points about the Importance of Customer Experience

When assembling a presentation, I often need to find interesting and relevant statistics to include. Sometimes it can be very challenging to find them! If I was doing a presentation on customer experience (or, the related field of Customer Experience Management), Paul’s post would be my go-to source for related stats.

Brian Solis: Author and Analyst

Brian Solis is a best-selling author and principal analyst at Altimeter Group.

Selected post: Broadcast Yourselfie: How teens use social media and why it matters to you

If you’re in B2C, you probably know about the technology and social media habits of teens. If you’re in B2B, your knowledge of teens may related to the ones in your household. I’m in B2B and don’t have a teen at home, so I found this post fascinating. Today’s teens will be your target customer in a few years. It’s best to understand them now.

Jeremiah Owyang: Entrepreneur and Thought Leader

Jeremiah Owyang is Chief Catalyst (and founder) at Crowd Companies. Formerly, Jeremiah was a research analyst at Altimeter Group.

Selected post: Meet the Resilient Corporations

Jeremiah always seems to be at the leading edge of what’s coming next. His current focus area is the collaborative economy and in this piece, he explores the advantages gained by resilient corporations. They gain advantages “by reducing risk through variability, being agile by flexing when needed, and scaling by leveraging others to handle the load.”

I read Jeremiah’s blog for a big picture view of things coming down the road.

Marketo: Best Practices in Online Marketing

Marketo is a leading provider of marketing software. Nearly every week, I learn something new about Marketing via their blog.

Selected post: Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability

Whoever proclaimed “email is dead” must not have been a marketer. For demand and lead generation, email is still an important tool in our arsenal. And I think a lot of marketers still struggle with things like subscription management and deliverability. Read this post from Marketo co-founder Jon Miller and your email management will be the better for it.

Our Infographic

We’ve assembled an infographic of these ten extraordinary thought leaders. Enjoy!

Originally published on the DNN Software blog.

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Posted by Dennis Shiao

5 Reasons to Join a Tribe on @Triberr

September 29, 2012

Introduction

Over a year ago, Jenise Fryatt (@JeniseFryatt), the Master Connector, invited me to join a tribe that she organized on Triberr – a “community-building platform for bloggers” and “reach multiplier.” Jenise had organized a tribe of meetings and events professionals and thought that my blog (on virtual events) would be a good fit for the group.

The idea is that you share (promote) tribe members’ blog postings on Twitter and they do the same in return (for you). When you join the tribe, you supply your blog’s “feed URL” (also known as the RSS feed URL) and every time you publish, the rest of the tribe “sees” your new post.

From there, each tribe member can click “Approve” to auto-publish a link to your post via Twitter. If you approve multiple posts at once, Triberr staggers the schedule, so that the tweets don’t all go out at once. When I first joined the tribe, I figured it would be a nice way to receive additional traffic to my blog. That’s been a given, but Triberr has provided me with a whole lot more.

So here are five reasons to consider finding (and joining) your own Triberr tribe.

1) Expands the reach of your blog postings.

Before Triberr, I’d publish a new blog posting, tweet a link to it, then repeat that tweet a few more times during the week. I’d hope that others would see my tweet – and if I was lucky, retweet me (thus sharing my link with their followers).

With Triberr, I get a “built-in endorsement network,” a set of people who see (and may choose to share) each and every post that I publish. The tribe brings a quantity and quality of reach. Combined, they have a significant quantity of followers on Twitter. But it’s the quality that’s more important to me: the tribe brings a diversity in followers that’s impossible to achieve alone.

2) Find interesting posts and articles to read.

I love to find interesting and thought-provoking articles to read. Twitter (and related apps, such as Flipboard) have helped in the discovery process, since a prominent activity on Twitter is the sharing of links. Triberr helps in my quest to discover great content.

On a daily basis, I’ll check the “New Posts” area of Triberr to see what my tribe has recently published. And this ends up becoming part of my reading list for the day. If you find the right tribe, they’ll constantly feed you great content (their own!).

3) A community assembles and grows.

I love how Triberr calls itself “a community-building platform.” It’s so true. Going in, I knew a number of my tribe members already (mostly via Twitter!). But being part of the tribe has helped build a sense of “team” and togetherness.

I’ve gotten to know my tribe-mates better, as we’ve bonded via our collective writings. And by extending my blog’s audience by way of the tribe, I’ve found and discovered new contacts in the industry – and they’ve discovered me as well (i.e. subscribed to my blog, followed me on Twitter, etc.)

4) Provides great content for you to tweet.

While some may find this hard to believe, there are times when I don’t have much to tweet about. Consider it a 140-character form of writer’s block. That’s when I turn to Triberr. Sometimes when I forget to check “New Posts” for a day or two, there will be 5+ posts queued up there. And if I’m short on tweets that morning, I’ll review, read, then approve the posts and wha-la! I’ve just scheduled 5 tweets to go out that morning.

5) Spark ideas for new blog posts.

When my writer’s block moves from Twitter to my blog, I can look to my tribe and consider what they’ve written about recently. That can give me topic ideas for my own blog. I consider it “food for thought” to help feed my own blog’s editorial calendar.

Conclusion

Triberr, and especially the “Got Your Back” tribe to which I belong, has been fantastic. Between “blog promotion” and “being part of a community,” I value the latter the most. Whether you’re just starting out or have been blogging for years, consider finding a tribe to join. If you can’t find one, create a new tribe and invite your network to join!

Useful Resources on Triberr

  1. “How Triberr Works,” from WikiMommy.
  2. “A Guide to Getting Started on Triberr,” from AllTriberr.

Note: I invite you to connect with me on .

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Posted by Dennis Shiao

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