The Second Life for Virtual Worlds: Vertical Solutions

September 11, 2011


In 2007, Gartner predicted that “by the end of 2011, 80 percent of active Internet users (and Fortune 500 enterprises) will have a ‘second life’, but not necessarily in Second Life.”

As we approach the end of 2011, it’s safe to say that we’re far short of the 80 percent mark, as far as 3D avatars (in virtual worlds) go. It does seem clear, however, that the 80 percent figure is quite accurate if you consider the “second life” to be social networks. In fact, I then think the prediction turns out to be perfect.

Virtual Worlds: Where We’re Headed

3D virtual worlds (Second Life being the most prominent) never caught on in a mass market, the way that Facebook and Twitter have. I think social networks will see continued growth in adoption and usage, while the use of general-purpose, “open use” 3D virtual worlds continues to diminish.

I think “worlds” are dead. The future is all about self-contained solutions. And the future is now.

FountainBlue Virtual Worlds Panel

On September 30, 2011, I’ll be moderating the following panel for this FountainBlue event:

FountainBlue’s Third Annual Virtual Worlds Annual Conference

Topic: Virtual Worlds: Where We Were, Where We’re Going, What Does It Mean to YOU?

Date & time: Friday, September 30, from 8:30 until 10:30 a.m.

Location: EMC, 2831 Mission College Blvd., Santa Clara, in their San Francisco Conference Room on the Third Floor

Cost: $22 members, $32 partners, $42 general

Facilitator Dennis Shiao, Director of Product Marketing, INXPO
Panelist Andrea Leggett, Senior Product Marketing Manager, EMC
Presenting Entrepreneur Parvati Dev, President, Innovation in Learning
Presenting Entrepreneur Raj Raheja, Founder and CEO, Heartwood Studios

For more information and to register, visit

My Premise: It’s All About Vertical Solutions

I’ll plan to float my premise to our panel and invite them to share their thoughts. The premise, of course, is that the “worlds” in “virtual worlds” is dead and the path to success (and profit) is to build focused solutions that directly solve business problems. Consumer-based virtual worlds told us that you can’t be all things to all people.

Consider the vertical approach that two panelists’ companies are taking:

Innovation in Learning: Solutions (Healthcare)

  1. CliniSpace™ – Virtual Hospitals and Clinics
  2. DynaPatients™ – Virtual Patients

Heartwoord Studios: Solutions (Military)

  1. Virtual Training
  2. Handheld and Mobile Apps
  3. Immersive Marketing
  4. Augmented Reality
  5. Simulation Ready Modeling


Do you have thoughts to share on this topic? Feel free to join us in Santa Clara, CA on September 30th. The event is meant for “Entrepreneurs, Intrapreneurs and Investors only. No service providers please.” In addition, I invite you to use the comments section below to share your thoughts on my premise.



How to Build a Personal Brand and Advance Your Career with Social Media

August 31, 2011


On Friday, September 2, 2011, I’ll be presenting a “Lunch and Learn Workshop” organized by the EMC West Coast Women’s Leadership Forum.

What, Where and When

Title: How to Build a Personal Brand and Advance Your Career with Social Media

Date: September 2, 2011

Time: 11:30AM – 1:30PM PT

Location: EMC, 2831 Mission College Blvd, Santa Clara, CA, The San Francisco Conference Room

Session Abstract

Facebook is not about friends.  Or at least it doesn’t have to be.  In this session, Dennis Shiao provides strategies, tips and tactics for using social media to build a personal brand and advance your career.  Whether you want to build a following online or gain a promotion at work, Dennis’ presentation will cover ways social media can help you, both personally and professionally.

Dennis will first cover some strategies for taking advantage of social networks, including the important activities of listening, connecting and participating. Next, he’ll draw upon his own experiences and cover specific tips from blogging, LinkedIn, Twitter, Facebook, YouTube, SlideShare and Quora, to name a few. You’ll leave this session with tips and ideas that you can apply right away to your own social networks and your own brand.

Presentation Slides

For those interested, you can view the slides from my workshop below.

How Virtual Events Can Generate Leads, Launch New Products and More

June 2, 2011


I’m excited to be providing an EMC Grassroots Innovation Program presentation titled “How Virtual Events Can Generate Leads, Fill Open Positions, Launch New Products and Facilitate Corporate Learning.”

You may be asking, “will virtual events also create world peace and solve world hunger?” Not quite, but the main point of my presentation will be around the many uses (applications) of virtual events – and more importantly, the benefits they create when used well.

Presentation Abstract

“Remember COMDEX? In 2010, it returned as a virtual event, COMDEXvirtual. Publishers, associations and corporations are increasingly turning to virtual events to generate sales leads, educate their members and workforce and launch new products.

In this session, Dennis will provide an overview of virtual events and discuss the business benefits they can provide. Whether you’re looking to fuel your sales pipeline, bring talented candidates into your organization or enable corporate-wide learning, virtual events can achieve real business goals, all while making the world a greener place.”

Presentation Details

Title: How Virtual Events Can Generate Leads, Fill Open Positions, Launch New Products and Facilitate Corporate Learning

Date: June 7, 2011


EMC Corporation
2831 Mission College Blvd
San Francisco Conference Room
Santa Clara, CA 95054

Refreshments (pizza, salad, cookies) will be served.


  1. Networking: 5:30 – 6:00 PM
  2. Speaker: 6:00 – 6:45 PM
  3. Questions: 6:45 – 7:00 PM
  4. Networking: 7:00 – 7:30 PM

If you’re interested in attending, visit the event’s registration page.

If you have questions, would like more information, or if you require assistance with your registration, please email Sheryl Chamberlain, Program Director, at

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