How to Find a Job via Virtual Career Fairs

January 21, 2013

How to find a job via virtual career fairs

Photo courtesy of City of Marietta, GA on flickr.

The following is a guest post by Richard McMunn, Founder of How2become.


We live in a world where it’s possible to get most things online, and the same goes for jobs. Localized job searches on recruitment websites, digital portfolios for creatives, and e. applications are already quite well established as tools for securing a job; the world of virtual job hunts is becoming more and more effective even as you read this.

Another extremely useful addition in the digital recruitment industry is the virtual career fair. It is all very well to have a progressive recruitment industry, but getting the most out of this digital recruitment environment means having to understand it and adapt to it.

Virtual Career Fairs Defined

Virtual career fairs are the same as ‘real world’ job fairs, except that they take place entirely on a virtual platform, where candidates and recruiters can interface using digital communications technology.

Most of us have used technologies like instant messaging, and video chat, but this is usually to connect with friends or family, and rarely in a more formal setting.

The world of informal and semi-formal internet communication is full of emoticons, ‘LOLs’, and OMGs, and that’s the kind of interaction we’re used to on an online platform. But a job fair is a completely different situation.

Granted, a virtual job fair seems innately friendlier and more casual than its physical world counterpart, but underneath all the apparent informality lays a strictly professional and formal affair.

Virtual Career Fair Code of Conduct

Many people forget this, to their own peril! The first step to getting your foot in the door in a virtual job fair is to conduct yourself professionally and appropriately at all times — whether it is through instant messaging or in a video ‘informal chat’ a.k.a sneaky interview.

This includes not just the way you communicate and address people, but also the way you dress. Just because you may be in the comfort of your own home does not mean you can be in your jammies.

Now let’s go further back in your virtual job hunt, the search process. When it comes to jobs, quality and quantity can both pay off, but if you’re going to take the quantity approach, you must be prepared to spend a lot of time on applications and rejections until you get hired. On the other hand, thorough research for different job fairs and recruiters, this can increase your chances of landing a job faster.

Preparing to Attend a Virtual Career Fair

When you do attend a job fair, remember to be prepared for it. The more you know about the companies and positions you have applied to, the more confident you feel, and the more information you have to orient yourself.

If you’re forgetful, keep important information on notes on your desktop. Keep relevant documents ready and nearby. Recruiters may ask specific questions about your previous work experience and skills, and leaving the interview to rummage through your drawer will result in delayed responses, which is not likely to make a very good impression.


Sending a thank you letter to a recruiter after an interview has been good practice for decades, so stick to it, and send out a follow up email to the companies you interacted with.

A virtual job fair is exactly like a traditional job fair, the only difference is the medium of interaction. It is important to remember this and do all the things you would do normally in a formal job fair.

About The Author

Richard McMunn of How2become

Richard McMunn is the director and founder of How2become; the UK’s leading career and recruitment specialist. For the last 7 years, How2become has helped applicants prepare for and pass recruitment processes and assessment centres in order to secure their dream job. You can also find How2become on Google Plus

Virtual Events In Europe: Best Practices, Learnings And Observations

April 19, 2010

The following is a guest post from Miguel Arias of IMASTE.

In the past months we have delivered a virtual career fair in partnership with in various European countries. After a number of successful events in France, United Kingdom, Ireland and Italy (and with the imminent launch of the German version and preparations underway for the Polish and Czech versions), it is time to evaluate the project.

With a reach of over 400,000 unique attendees and more than 200 participating exhibitors to date, the Monster European virtual job fairs have become a very relevant case study about the way virtual events and tradeshows are being hold in Europe.

There are a few issues that I would like to point out:

Market differences within Europe

The fact that each of those markets has a different language is a known fact, which demands a certain level of customisation capabilities in the virtual event platform. This affects not only the code language but also all the 3D environments, interfaces size, fonts, etc.

And some of the countries have many official languages; therefore virtual event platforms need to have “real time” Multilanguage capabilities.

But, there are some other subtle differences that may have a big impact for virtual event production and development. For instance, legal differences lead to changes in the résumé data model and in different levels of integration with the partner´s databases.

Different customer expectations

The penetration and market awareness of virtual events is different in the UK, France and Italy. This leads to relevant gaps in terms of pricing, willingness to pay or expected features for the potential customers in each of those countries. Live interaction seems to be more relevant in UK or France, while an immersive user experience ranks higher in the Italian market.

We have also observed that French companies are keener to virtual stand customisations than British companies. It is difficult to generalise, but there seem to be some trends there.

Different marketing approach

In line with the last idea, the effectiveness of some marketing tools is quite diverse. The use of social media to promote the event has proven more successful in our French events than in other countries, while the effect of SEO/SEM strategies have worked better in UK. There is a need of knowing which are the best specific web traffic drivers of each country, to ensure high quality attendees in each event.

Vendor – client relationship

Since virtual events are “live” events, there is a need of a common trust between the event producer and the virtual event vendor. In order to build this relationship, factors like distance, time zone sharing and face-to-face trainings, meetings and follow up are very relevant.

We hired native country managers in Imaste for the French and British market, and will be doing the same with the Italian and German market in the following weeks.

To summarise, I would say that, the Monster Virtual Career fairs, in spite of being delivered for the same company and being the same type of event, implied an important percentage of adaptation and flexibility in each country. And the personal relations that go with a good level of service, involve a cultural understanding of country related particularities.

I believe that Europe can’t be considered a homogeneous market as the US is. American vendors should take this into account when entering the continental Europe market.

About Miguel Arias

Miguel Arias founded IMASTE in 2003 in hopes of building a bridge between companies and university graduates via live career fairs. Over the years, IMASTE has evolved to become one of the major agents in the virtual trade shows and events market, with successful projects in various European and South American countries

IMASTE is a Spanish company, European leading provider of virtual events, 3D online environments and online trade-shows, which connect, inform and engage visitors and exhibitors. IMASTE´s customized solutions reduce travel costs and are environmentally friendly, while our customers are able to generate leads, networking, increase online sales chances and communicate projects or services globally.

IMASTE has delivered more than 100 successful virtual events for global clients across the globe. You may find more info in

Miguel holds a MEng in Civil Engineering from Universidad Politecnica de Madrid and a Professional MBA from the Instituto de Empresa Business School.

Related links:

Video: Virtual Events With IMASTE

December 11, 2009

Miguel Arias (@mike_arias), Co-Founder and Director-Partner of IMASTE, visited Silicon Valley (Northern California) this week.  IMASTE, the leading virtual events provider in Europe, was 1 of 10 Spanish technology companies selected to visit Silicon Valley to meet with the likes of Google, Yahoo and venture capitalists.

In 2009, IMASTE produced a number of virtual career fairs, including a large scale job fair for Monster Worldwide.  In addition to virtual career fairs, IMASTE produced virtual tradeshows, including hybrid (physical + virtual) events.  IMASTE serviced clients in Europe and Brazil, including a virtual event in Croatian, for a client based in Croatia.

Looking ahead to 2010, Arias sees strong growth in the European market, as awareness of virtual events is growing – in addition, Arias believes hybrid events will be a large growth area in Europe.

View this video for more details about IMASTE – the video includes a brief demo of the Monster virtual career fair that IMASTE powered.

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