Live Webcast: How Smart Marketers Succeed with Virtual Trade Shows

“Now, more than ever, B2B marketers are sponsoring virtual trade shows because they are cheaper and can attract larger audiences than live, in-person events. Next year and beyond, B2B marketers will be able to choose from 100s of virtual trade shows. In other words, what was once considered a gimmick is now a part of the B2B marketing mix. But just signing up as a sponsor doesn’t guarantee success — a proper plan and execution does.”

That’s the lead-in to a Live Webcast that I’ll be doing with Craig Rosenberg (@funnelholic) and FOCUS (@FOCUS). Register to view the Webcast on-demand:

http://www.focus.com/webcasts/marketing/fad-roi-how-smart-marketers-succeed-with-virtual-trade-shows/

View the slides:

This entry was posted on Tuesday, October 26th, 2010 at 7:11 AM and is filed under Virtual Trade Shows. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.