Popular Virtual Event Blog Postings

November 19, 2009

This blog's WordPress Dashboard statistics

One of the most enjoyable aspects of virtual events blogging (for me) is the ability to observe which postings “work” and which postings don’t work.  I’ve come to learn that my intuition is often off – postings that I think will generate a lot of traffic don’t, while postings that I thought were marginal become very popular.

For instance, I wrote a posting on the concept of applying Web 2.0 to webinars – it was one of my better pieces of work, but the blogosphere voted with their mouse clicks and (unless we had an issue with counting / undercounting of votes) it didn’t even scratch the Top 10 list of posts [over the past 3 months].

With social media sharing these days, I found that the biggest factor in which posts receive traffic (relative to others) is how and where a given posting is shared.  All it takes is a few retweets from prominent Twitter users (i.e. with 20,000 followers each) to drive a lot of page views to a particular blog posting.  Or, someone posts your blog entry to a sharing site, such as StumbleUpon or digg – you’ll see traffic spike when that occurs.

Another factor is search engine optimization (SEO) – with some of my blog postings, I referenced people, places, certain virtual worlds, etc. – and received search engine traffic from users searching on those terms.

Examples include: Gregory House, My Little Pony (they have a virtual world), Online Dating, Club Penguin.  Some of those blog postings were marginal at best – but they continue to draw traffic to this day – by virtue of having common search engine terms in their content.

Here’s a listing of the Top 5 blog postings (on this blog) over the past 3 months – as measured by the number of page views:

  1. How To Promote Your Virtual Event On Twitter – the key point in this posting – to be able to best leverage Twitter, you need to work hard to build the right “following” first.  This posting received top billing (of traffic) by virtue of tweets/retweets, along with some postings to digg.
  2. Virtual Tradeshow Best Practices: Top 10 Exhibitor Tactics – written back in May, this is always a popular one – it has a fair number of in-bound links and also gets a lot of search engine traffic.
  3. The Advantages Of Virtual Meetings – I provided commentary around a Forbes Insights piece that presented the case for face-to-face meetings.  This gets a lot of its traffic via inbound links.
  4. Virtual Worlds: Where We Were, Where We’re Going, What Does It Mean to YOU? – a guest post by Linda Holroyd, CEO of FountainBlue.  Linda may not have known it at the time, but her posting is an SEO hotbed – it contains lots of relevant terms related to virtual worlds – and, lists the names of many industry executives and entrepreneurs (and their companies).  So this blog posting receives traffic when users search for those individuals’ names or company names.
  5. Hey Kids! I’ve Got a Virtual World For You – it’s like a boomerang (it keeps coming back) – I wrote this back in January and the posting can still make this Top 5 list of the past 3 months.  The reason?  It’s rich in search-friendly terms (Club Penguin, Webkinz, My Little Pony, Cabbage Patch, Beanie Babies, etc.) – I suppose I’ve managed to extend the reach of this blog to parents, who are performing searches on children’s toys!

So there you have it.  I’d love to hear from you – what’s been your favorite blog posting?

Reflections Of A Virtual Events Blogger

May 27, 2009

In the 6+ months that I’ve been blogging about virtual events, virtual tradeshows and virtual worlds, I’ve learned a lot.  I’ve learned from the research that I’ve done in this arena, I’ve learned from insightful comments left here by readers and I’ve learned a bit about blogging.  I decided to skim through the nifty historical charting provided by WordPress and thought I’d share some insights into what’s worked well here.  Let’s start with the most obvious one – the top 5 blog postings (by page views – listed by top post first):

  1. Review: Lenovo’s eLounge Virtual World – what I learned here is to create timely blog content that associates with major events.  Lenovo unveiled their eLounge virtual world (powered by Nortel’s web.alive) at CES 2009.  I decided to download it, try it out and review it.  Because my posting was a relative first (in terms of eLounge reviews), it got the lion’s share of search engine traffic.  I saw this both in referral data and by tracking relative rankings on the search engines themselves.  Additionally, a large amount of traffic was sourced from a popular blog about Nortel (allaboutnortel.com).
  2. Interview With Nic Sauriol, Venture Lead on Nortel’s web.alive Platform – if you strike a chord with an interesting posting, ride the momentum and generate follow-on postings that provide more information (or additional insight).  Nic Sauriol provided me with a virtual tour of eLounge (for my original blog posting), so I followed up later with an interview, asking Nic to provide new information on web.alive since the eLounge launch.
  3. Insights And Experiences From Virtual World Experts – here, I summarized a panel discussion for which I was an audience member.  It featured top notch virtual worlds experts – and as a result, this blog posting received a great deal of referral traffic from related blogs (e.g. Wagner James Au’s New World Notes).
  4. How To Use Social Media To Stay Current On Virtual Events And Virtual Worlds – this posting had the benefit of being posted on StumbleUpon, which generated a nice spike in traffic.  Hard to say whether the traffic surge resulted in new, regular readers – or whether they were one-time, curious Joe’s.  Regardless, I learned how powerful a single referrer (e.g. StumbleUpon, digg, etc.) can be.
  5. Hey Kids! I’ve Got a Virtual World For You – much of the traffic for this posting is due to SEO – it contains terms that are popular in search (e.g. My Little Pony, Webkinz, Club Penguin, etc.) – while I did not write this with the intent to generate search engine traffic, it does demonstrate the importance of writing content with SEO in mind (if your goal is to generate traffic from SEO).

Here’s a chart that demonstrates the power of referrals:

Source: WordPress Data for It's All Virtual

Source: WordPress Data for It's All Virtual

Here are this blog’s Top 5 Sources of Referral Traffic:

  1. allaboutnortel.com
  2. StumbleUpon
  3. Twitter – I promote new blog postings to my Twitter feed, which is kind of like RSS for all of my Twitter followers.  If they’re not subscribed via an RSS reader, the tweet helps nudge them to come back here 🙂
  4. WordPress Dashboardvery interesting – other WordPress bloggers are finding this blog by clicking on links promoted/suggested by WordPress in the blogger’s dashboard
  5. WordPress Tags – tells you the importance of properly tagging your blog content

Top 5 Search  Terms (that resulted in traffic to this blog)

  1. Miscellaneous terms related to Lenovo eLounge
  2. Virtual Calendar
  3. Virtual Events
  4. Virtual Worlds
  5. All virtual worlds (I guess it’s good to have your blog name closely match a search term)

And finally, the Top 5 clicked-upon links (within my blog content):

  1. Overview/download page for Lenovo eLounge
  2. My Twitter page – shows the importance of a permanent/prominent placement [top right of this blog]
  3. Facebook Group (Virtual Event Strategists) – shows the importance of a permanent/prominent placement [top right of this blog]
  4. Project Chainsaw web page (for Nortel’s web.alive)
  5. YouTube video on Project Chainsaw

What’s worked well for you and your blogs?  Leave a comment below to let us know.

%d bloggers like this: