What Every Exhibitor Should Know About Virtual Events

February 17, 2010

The following is a guest post from Susan Friedmann.

In a recent webinar I conducted for TSEA (Trade Show Exhibitors Association), “What Every Exhibitor Should Know About Virtual Events,” I highlighted that virtual events can supplement, complement, or replace your physical event. However, I caution exhibitors not to replace their event without totally understanding what you are giving up. Realize that nothing can replace the face-to-face contact that you have at a physical event.

Nielsen Business Media (who organize many virtual tradeshows) have found that the virtual event experience might graphically mimic a tradeshow, but virtual events are currently primarily a social networking environment, especially for the under 50s (sorry to be an ageist).

Virtual events are gaining in popularity, which means as savvy marketers you just can’t ignore them, and hope that if you do, they’ll just go away. It’s just not going to happen.

While they may not replace physical events, the virtual counterparts are becoming more widely used to supplement face-to-face trade shows and conferences, as well as provide ongoing content and follow-up opportunities.

Finally, my all time favorite subject. Don’t have any of your team go on the live or virtual show floor without tradeshow training. It may seem simple to work a virtual show, but winging it will get you winging it results.

The key ingredient to engineer a successful event lies in the simple process of planning and preparation. Easy enough, yet very few exhibitors really take time to truly understand what this means.

Participating in virtual events means not only knowing, and understanding the technology platform, it also means honing the necessary skills for successful results.

Susan A. Friedmann (@TradeshowCoach), CSP (Certified Speaking Professional), is an internationally recognized expert and “how to” coach who has traveled the world helping companies achieve profitable results at tradeshows and events. She offers exhibitor training programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.


Virtual Edge Summit 2010

Susan and I will be presenting at the Virtual Edge Summit on February 23, 2010.

Register for the conference: http://virtualedgesummit.com/

Register for InXpoLive@VirtualEdge: http://bit.ly/InXpoLive_Blog

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InXpo: Visit Us In-Person Or Virtually at InXpoLive@VirtualEdge

February 10, 2010

Source: flickr (User: santaclaraflickr)

That’s right, even the virtual events industry has a need for an in-person event.  On February 22nd and 23rd, InXpo will be attending Virtual Edge Summit 2010 at the Santa Clara Convention Center in Santa Clara, CA.  There’s an All-Star Roster of Virtual Event strategists, practitioners and visionaries on tap, for an impressive 2-day schedule of keynotes, presentations and break-out sessions.

If you’re unable to join us in Santa Clara, InXpo is holding a hybrid event – we’ll have a virtual event running concurrently with the in-person event.  We’ll provide virtual attendees with a means to view the live video broadcasts of the keynotes, presentations, etc. – and, we’ll be utilizing webcams to bridge the in-person event into the virtual event.

You can pre-register for the virtual event (InXpoLive@VirtualEdge) here:

InXpoLive@VirtualEdge pre-registration

How To Find Me

I’d love to meet up and place faces to names – most of the time, I’ll be stationed in the InXpo booth, so feel free to drop on by.  In addition, InXpo is sponsoring lunch on both days, so perhaps we can grab a sandwich together.

Lastly, I’ll be presenting in a Day 2 session titled “Prevent Virtual Event Nightmares: How Producers Prepare Speakers, Exhibitors and Attendees” – it starts nice and early, at 8AM PT.  I’ll be joined in the presentation by Susan Friedmann, The Tradeshow Coach (@Tradeshowcoach).

Hope to see you there, whether it’s in-person or virtually!

Prevent Virtual Event Nightmares How Producers Prepare Speakers, Exhibitors and Attendees

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