Second Annual Trends in Data and Security Event

May 10, 2011

Disclosure: I’m a FountainBlue Program Adviser.


FountainBlue’s annual trends in data security and storage event will feature the latest advances in technologies and business processes in the storage and security space. We will feature a corporate panel, speaking on its strategic direction and innovations, and an entrepreneur panel, featuring some up-and-coming technology in the storage and security space.


FountainBlue’s Second Annual Trends in Data and Security Event

Date & time: Friday, May 27, 2011, from 8:30 until 11:30 a.m.
Location: EMC, 2831 Mission College Boulevard, Santa Clara
Cost: Register by May 25 at noon: $32 members, $42 partners, $52 general
Late and On-Site Registration: $52 for members, $62 for non-members

Members and Prospective Members can register at
Registration Link:

To add questions, answers and resources on this and other FountainBlue topics, visit our crowdsourcing resource at Quora

Audience: Entrepreneurs, Intrapreneurs and Investors only. No service providers please.


8:30    Registration and Networking
9:00   Welcomes and Thank Yous
9:15   Today’s Storage and Technology Innovations: An Update on What’s New and What’s Coming

Facilitator Sheri Osborn, MineSeeker
Panelist Sheryl Chamberlain, Senior Director, Strategic Alliances, EMC
Panelist Gerhard Eschelbeck, CTO, WebRoot
Panelist Nasrin Rezai, Senior Director, Information Security, Cisco
Panelist Prasenjit Sarkar, Research Staff Member and Master Inventor, IBM Almaden Research Center
Panelist from VMWare, to be confirmed

10:15  Morning Break
10:30  Entrepreneurial Storage and Security Solutions

Facilitator Sandy Orlando, VP Marketing, IP Infusion
Panelist Tyler Bengston, Director of Product Management, IronKey (secure thumb drives)
Panelist Anthony Gioeli, EVP, Sales and Marketing, PanTerra Networks (cloud-based SaaS services)
Panelist Andrés Kohn, Vice President of Technology for Proofpoint (secure e-mailing and archiving)
Panelist Ryo Koyama, CEO, YOICS (remote computer and network management)
Panelist from IronKey to be confirmed (secure thumb drives)
Panelist from WatchDox to be confirmed (secure file storage)

11:30  Adjourn and Further Networking until 12:00

About FountainBlue’s High Tech Entrepreneurs’ Forum

FountainBlue’s High Tech Entrepreneurs’ Forum was launched in March 2006 and provides ongoing networking and program benefits for 40-150 entrepreneurs, intrapreneurs and investors across Silicon Valley and beyond.

For this series, we run an annual high-tech funding trends panel in January, an annual cloud and security event in May, an annual virtual worlds conference in September and a bimonthly business analytics series, culminating in an annual business analytics trends event in December. Each event will feature either one or two panels of entrepreneurs, intrapreneurs and investors speaking on challenges and opportunities, providing advice for information to all.

Trends from Enterprise 2.0: The Move to Social Business

November 11, 2010


I attended Enterprise 2.0 in Santa Clara, CA this week.  I predict that in 2011, “business as usual” will move to social business.  As usual. Meaning, social tools will be enabled across the enterprise and they’ll quickly be ingrained as the “new way to do business”.  Here are specific trends and observations from Enterprise 2.0.

Start-ups on Equal Footing with the Technology Giants

Social business, by way of its “newness”, evens the playing field.  In fact, it actually provides an advantage to the start-ups, who built their business (from the ground up) on a foundation of social features.

The established giants, meanwhile (e.g. IBM, Microsoft, Oracle, etc.), need to retrofit existing offerings – adding social into (or on top of) what already exists.  Or in some cases, the giants are developing new social platforms that live in parallel with their legacy systems.

Commenting on a T-shirt that poked fun at “jive talking”, Christopher Morace (@thinkoutloud) said it well when he tweeted, “How in a space with IBM, MSFT, & SFDC did Jive become ‘the man’? I’m still in my 30’s!”

Social Business UI – New Models Needed

During the event, I tweeted that if imitation is the sincerest form of flattery, then Facebook should be quite flattered.  In other words, everyone’s social business UI looks and feels like Facebook.

Conference attendee Robert Lavigne (@RLavigne42) agreed and tweeted back, “good from a cross training point of view, bad from a breaking that mindset in the sales cycle though. Need innovation not UX copy”.  Robert continued, “Time for something innovative in terms of UX”.

If we do not see UI/UX innovation and differentiation, then the market will face commoditization, where everyone’s platform looks the same.  And that’s not good for the market.  Expect to see fresh, new looks in 2011, especially as some of these platforms evolve to version 2.0.

The Intranet (As We Know It) Is Dead

The Intranet, as a self-standing web site, is now dead.  In its place will be social business platforms.  Do you really use your company’s intranet?  It’s good for routine activities (e.g. look up phone numbers, find the expense report template, etc.), but it doesn’t significantly improve employee productivity.

The typical intranet doesn’t get much activity and it’s hard to find what you need.  Now consider the likes of the Socialtext, Yammer, Salesforce Chatter and others. Common features they provide are:

  1. Follow and be followed – people, documents, sales opportunities, etc.  Need to track an important document?  Follow it, and be alerted to all updates on it.
  2. Crowdsourced answers – need to find a nugget of information or an obscure document?  Ask your followers via a status update and you’ll likely receive an answer within minutes.
  3. Polls – want to know how Marketing is doing with sales collateral?  Create a poll and invite employees to participate.  Publish the results via a status update.
  4. Collaboration via 140 characters – OK, most social platforms don’t impose Twitter-like character limits, but you get the idea: status updates are the new water cooler conversation.
  5. Mobile – access to social business is enabled on your smartphone, via apps provided by the social platforms.  How often did you access your intranet from mobile?

What This Means for Virtual Event Platforms

In my 2011 predictions for virtual events, I wrote about “Market Expansion”.  Guess what? Social business platforms do, in fact, look a lot like virtual event platforms.  Some striking similarities:

  1. A move from point features to a “platform”
  2. Presence
  3. Private and group chat
  4. Collaboration

Some social platforms provide capabilities not found in virtual event platforms today, such as wikis and real-time collaborative document editing.

Virtual event platforms will continue to have the upper hand in supporting live/scheduled (online) events, but will face expanded competition in the area of “virtual communities”.


(A tag cloud generated from the session descriptions at Enterprise 2.0 – using

It’s an interesting time.  2011 could be a year of battles, shifts and migrations.  With the move to social business, along with the larger shift to cloud computing, expect 2011 to be  The Year of the Shakeout.

InXpo: Visit Us In-Person Or Virtually at InXpoLive@VirtualEdge

February 10, 2010

Source: flickr (User: santaclaraflickr)

That’s right, even the virtual events industry has a need for an in-person event.  On February 22nd and 23rd, InXpo will be attending Virtual Edge Summit 2010 at the Santa Clara Convention Center in Santa Clara, CA.  There’s an All-Star Roster of Virtual Event strategists, practitioners and visionaries on tap, for an impressive 2-day schedule of keynotes, presentations and break-out sessions.

If you’re unable to join us in Santa Clara, InXpo is holding a hybrid event – we’ll have a virtual event running concurrently with the in-person event.  We’ll provide virtual attendees with a means to view the live video broadcasts of the keynotes, presentations, etc. – and, we’ll be utilizing webcams to bridge the in-person event into the virtual event.

You can pre-register for the virtual event (InXpoLive@VirtualEdge) here:

InXpoLive@VirtualEdge pre-registration

How To Find Me

I’d love to meet up and place faces to names – most of the time, I’ll be stationed in the InXpo booth, so feel free to drop on by.  In addition, InXpo is sponsoring lunch on both days, so perhaps we can grab a sandwich together.

Lastly, I’ll be presenting in a Day 2 session titled “Prevent Virtual Event Nightmares: How Producers Prepare Speakers, Exhibitors and Attendees” – it starts nice and early, at 8AM PT.  I’ll be joined in the presentation by Susan Friedmann, The Tradeshow Coach (@Tradeshowcoach).

Hope to see you there, whether it’s in-person or virtually!

Prevent Virtual Event Nightmares How Producers Prepare Speakers, Exhibitors and Attendees

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