How to Generate Registrations and Attendees to Your Virtual Event

August 11, 2011


Successful virtual events start with the ability to generate registrations and attendees that meet or exceed your targets. I presented a webinar at AMA’s Virtual Forum on “Achieving Success with Online Events.”

My webinar was titled “How to Generate Registrations and Attendees to Your Virtual Event.” My presentation was divided into two parts: I first covered how to generate virtual event registrations and followed that with how to convert registrants into attendees.

Top 10 Tips for Generating Virtual Event Registrations

To generate virtual event registrations, I provided the following 10 tips:

  1. Leverage speakers
  2. Leverage exhibitors
  3. “Less is more” on your registration form
  4. Use social sharing buttons
  5. Promote via syndication
  6. Start early
  7. Create a LinkedIn Event
  8. Promote on Twitter
  9. Promote on Facebook
  10. Promote via content marketing

Top 5 Tips for Converting Registrants into Attendees

To convert registrants into attendees, I provided 5 tips:

  1. Spruce up the confirmation page
  2. More content marketing
  3. Game mechanics
  4. Automated email messaging
  5. Facilitate pre-event networking

View My Slides

Feel free to view my slides (below). They’re also available for download, if you visit the presentation directly on


The AMA virtual forum is available on-demand and you can view all of the archived sessions.  You can register for this free event on the AMA web site.

Leave me a comment below if you attended the session – or, if you have questions or comments on this topic. Thanks!

Related Content

  1. Blog Post: Virtual Event Audience Generation via Content Marketing
  2. Blog Post: How to Leverage LinkedIn for Your Virtual Event
  3. Download: Free eBook on Social Media and Virtual Events

This Week: Achieving Success with Online Events (#AMAAdobe)

August 8, 2011


This week, The American Marketing Association (AMA) is hosting a half-day virtual forum on “Achieving Success with Online Events.”

The online event “will explore how to create online events that will attract your target audience, how to utilize online events to further engage your customers, how to measure the success of your online events and most importantly, convert these efforts into top line revenue.”


Date: August 11, 2011

Time: 10AM-2PM CT

Where: Online. Register here:


I’ll be speaking at the virtual forum and will be joined by a great group of speakers:

  1. Carmen Taran, Co-founder of Rexi Media
  2. Ken Molay, President, Webinar Success
  3. Maria Pergolino, Senior Director of Marketing at Marketo

My Session

I’ll be presenting at 11:15AM CT.

The title of my presentation is “How to Generate Registrations and Attendees to Your Virtual Event.” Got a question? Feel free to leave me a comment below. In addition, you can tweet your question to me. Be sure to include the virtual forum’s hash tag, #AMAAdobe.


Hope to “see” you (online) at the virtual forum. Register now:


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