Job Posting: Online Events Manager at BNP Media

March 29, 2012

About BNP Media

BNP Media helps people succeed in business. As a team of creative, motivated, accountable professionals, we create and globally deliver targeted, timely, superior information via a wide variety of media that brings our customers closer to their customers. For further information, visit:

Job Description: Online Events Manager

The Online Events Manager is the expert on subject matter related to BNP Media’s online events products. This role is the primary point of contact for service, implementation and support of virtual event projects, serving as a liaison between internal publication staff and external clients.

The Online Events Manager also functions as an advocate for the evolution of features, capabilities and business processes for BNP Media’s online event products and services.


Detroit, MI or Chicago, IL metropolitan areas.


Event Production

  1. Successfully plan and execute client events and act as client point-of-contact for assigned projects and related issues
  2. Produce live and pre-recorded online events
  3. Must be able to consistently meet project timelines and ensure client expectations are met and exceeded
  4. Provide client training of event platform

Event Marketing

  1. Develop and execute promotional plans for each event including but not limited to print, email, web, and social media advertising.
  2. Write and edit copy for promotional plans.
  3. Collaborate with art directors to develop effective and creative marketing pieces.
  4. Create online graphics and HTML files to be used for events.
  5. Work with Audience management to deploy emails to target audience.

Customer Service

  1. Act as primary client contact. Answer questions, request materials, provide deadlines and make sure they are followed; Explain/educate on event procedures
  2. Develop relationships for future events
  3. Assist registrants with questions, technical assistance, before, during and after event


  1. Ensure each event is reaching 50% profit margin, if not investigate
  2. Keep track of expenses/revenue per event
  3. Send IO to accounting and production to make sure billing is done correctly
  4. Balance monthly P&Ls for publications assigned to make sure all transactions are accurate
  5. Balance Virtual Show Report to make sure it balances monthly P&Ls

Technical Programming

  1. Create HTML files


  1. Research current and new online product offerings to become expert on subject matter
  2. Gather feedback from internal/external customers to gauge enhancement and new development opportunities and coordinate implementation plan with Senior Online Events Manager
  3. Prepare detailed documentation about current and new products and features
  4. Work with Senior Online Events Manager to facilitate the implementation of online products/services from concept to completion
  5. Analyze the competitive environment and determine market trends
  6. Manage Online Events Coordinator(s) responsible for virtual events

Desired Skills & Experience

  1. 2+ years of webinar and/or event/project management experience
  2. 2+ years of Marketing related experience
  3. Strong Internet and Web technical understanding
  4. Intermediate experience programming with HTML
  5. Professional experience with Microsoft Office, Photoshop or comparable photo editing software and Dreamweaver or comparable HTML program.
  6. Excellent organizational, planning, management and communication skills
  7. The ability to work effectively with all levels of the organization to complete assigned projects within the specified timeline
  8. The ability to manage multiple deadlines sensitive projects at one time.
  9. The ability to work with minimal supervision
  10. Integrity, Creativity, Intellectual Curiosity, High Standards, Persistence, and Achievement oriented


Interested in applying? Contact Danielle Belmont, Senior Online Events Manager,

12 Reasons to Consider Hybrid Events

August 26, 2011

Read the full post:


On, I wrote an article titled “12 Most Compelling Reasons to Consider Hybrid Events.” In the introduction, I wrote, “Increasingly, event planners are adding a ‘digital extension’ to their physical events. The digital extension expands the event’s audience reach across the entire web.”

The 12 Reasons to Consider Hybrid Events

My 12 reasons are:

  1. The digital event provides a marketing tool for the physical event.
  2. Extends your audience reach.
  3. Creates events that never end.
  4. Does not cannibalize physical events.
  5. Use virtual booths to follow up with leads from your physical booth.
  6. Creates a DVR of event content.
  7. Gets you a raise or promotion.
  8. More networking for attendees.
  9. More leads for sponsors.
  10. Measure the effectiveness of event content.
  11. Reach a global audience.
  12. Enables localization.

To read the full post:

Got a comment on the 12 reasons? If yes, please click through to the article on and leave your comments there. Thanks!

Related Content

  1. Blog Posting: Use Virtual Booths to Follow Up with Leads from Your Physical Booth
  2. C&IT Article: “Cisco advocates free virtual content to boost live event attendees

How to Generate Registrations and Attendees to Your Virtual Event

August 11, 2011


Successful virtual events start with the ability to generate registrations and attendees that meet or exceed your targets. I presented a webinar at AMA’s Virtual Forum on “Achieving Success with Online Events.”

My webinar was titled “How to Generate Registrations and Attendees to Your Virtual Event.” My presentation was divided into two parts: I first covered how to generate virtual event registrations and followed that with how to convert registrants into attendees.

Top 10 Tips for Generating Virtual Event Registrations

To generate virtual event registrations, I provided the following 10 tips:

  1. Leverage speakers
  2. Leverage exhibitors
  3. “Less is more” on your registration form
  4. Use social sharing buttons
  5. Promote via syndication
  6. Start early
  7. Create a LinkedIn Event
  8. Promote on Twitter
  9. Promote on Facebook
  10. Promote via content marketing

Top 5 Tips for Converting Registrants into Attendees

To convert registrants into attendees, I provided 5 tips:

  1. Spruce up the confirmation page
  2. More content marketing
  3. Game mechanics
  4. Automated email messaging
  5. Facilitate pre-event networking

View My Slides

Feel free to view my slides (below). They’re also available for download, if you visit the presentation directly on


The AMA virtual forum is available on-demand and you can view all of the archived sessions.  You can register for this free event on the AMA web site.

Leave me a comment below if you attended the session – or, if you have questions or comments on this topic. Thanks!

Related Content

  1. Blog Post: Virtual Event Audience Generation via Content Marketing
  2. Blog Post: How to Leverage LinkedIn for Your Virtual Event
  3. Download: Free eBook on Social Media and Virtual Events

This Week: Achieving Success with Online Events (#AMAAdobe)

August 8, 2011


This week, The American Marketing Association (AMA) is hosting a half-day virtual forum on “Achieving Success with Online Events.”

The online event “will explore how to create online events that will attract your target audience, how to utilize online events to further engage your customers, how to measure the success of your online events and most importantly, convert these efforts into top line revenue.”


Date: August 11, 2011

Time: 10AM-2PM CT

Where: Online. Register here:


I’ll be speaking at the virtual forum and will be joined by a great group of speakers:

  1. Carmen Taran, Co-founder of Rexi Media
  2. Ken Molay, President, Webinar Success
  3. Maria Pergolino, Senior Director of Marketing at Marketo

My Session

I’ll be presenting at 11:15AM CT.

The title of my presentation is “How to Generate Registrations and Attendees to Your Virtual Event.” Got a question? Feel free to leave me a comment below. In addition, you can tweet your question to me. Be sure to include the virtual forum’s hash tag, #AMAAdobe.


Hope to “see” you (online) at the virtual forum. Register now:


Job Listing: Director of Online Events at Everything Channel

October 19, 2010

Position: Director, Online Events


About Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at

Job Description

Everything Channel has a fantastic opportunity for a Director Online Events.  This position will interface with senior management, sales, edit and sponsors to create virtual events and webcasts.  This position must be based in one of the following Everything Channel office locations:  Framingham, MA;  Manhasset, NY; San Francisco, CA.

For more info: view the full job listing


  1. Virtual event marketing and management
  2. Sales tool development
  3. Virtual event management
  4. Evaluate new virtual platforms
  5. Lead virtual platform migration team
  6. Collateral creation
  7. Training new sales reps on virtual event product offerings
  8. Planning and managing budgets for virtual events
  9. Manage virtual event project manager


  1. BA/BS Degree
  2. Minimum of 5 years experience working in a position managing Virtual Events
  3. Strong knowledge of Virtual Event platforms
  4. Must be a strong conceptual thinker, with the ability to understand the ‘big picture’ of a project
  5. Must have flexibility, good judgment and attention to detail
  6. Ability to handle multiple high priority projects in a deadline-driven environment
Required Skills
  1. Strong knowledge of Virtual Event platforms
  2. Must be a strong conceptual thinker, with the ability to understand the ‘big picture’ of a project
  3. Must have flexibility, good judgment and attention to detail
  4. Ability to handle multiple high priority projects in a deadline-driven environment
Required Experience
  1. BA/BS Degree
  2. Minimum of 5 years   experience working in a position managing Virtual Events

For more information or to apply online, visit the full job listing.

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