Great Example of Audience Involvement

June 6, 2011


Shortly after publishing my post on engagement models to build audience loyalty, I tuned in to Game 2 of the Stanley Cup Finals, with the Boston Bruins visiting the Vancouver Canucks. In my post, I outlined a “fully synchronous” engagement model, in which a webinar presenter provides a brief introduction, then invites the audience to speak.

The National Anthem

At Vancouver Canucks home games, the national anthem is performed by Mark Donnelly. He puts on a rousing performance in front of a highly engaged audience.

In fact, after singing the first verse, he stops singing, raises his microphone to the crowd and turns into a conductor, as the fans sing the next verse. Here’s a video of a recent performance – you can see Donnelly “pass the mic” at the 0:33 (33 seconds) mark.


Canucks fans are passionate about their national anthem – there are numerous videos on YouTube of fans singing the national anthem outside the arena before games. I wonder if the tradition of audience involvement in Vancouver increased fans’ intensity around the national anthem?

In either case – while this was a great example of fully synchronous engagement, we all know that audience loyalty (to the Canucks) has more to do with the product they put on the ice!

Virtual Mingle Rooms: Show Them What You’re Talking About

November 1, 2010

The following is a guest post by Daniel Ruscigno of Mingleverse.


Mingleverse is a new service offering browser-based virtual rooms where 2 to 50 people can get together to talk using 3D audio while watching various types of media together (pictures, presentations, videos, webcam, screen broadcasting, etc).

Although predominantly a consumer-facing service, Mingleverse is used not only by friends and family in Facebook, but also by teachers and trainers, and small businesses.  However, the most interesting adoption has been with authors and athletes who are using their Mingle Room to mingle live with their fans.

Use Cases

For example, best-selling author Malcolm Gladwell had a live virtual mingle with 25 of his fans, where they were all able to ask him questions about his books and his future writing plans.  Gladwell mingled from the comfort of his New York apartment and came into the room via webcam for all of the fans to see.  He commented afterwards that it really did feel like meeting 25 new people, and the fans were ecstatic that they got to meet their favorite author.

The Vancouver Canucks NHL team have also taken advantage of Mingleverse’s virtual Mingle Rooms by embedding one directly on their website.  After each home game the Canucks invite their fans to join the Mingle Room to talk about the night’s game, watch live post game interviews and press conferences together, and watch highlights streamed directly from YouTube.

There are now several professional sports teams who are looking to be the leaders in live fan interaction and are excited about providing fans the opportunity to mingle live with players and coaches.


As Mingleverse has shown, virtual world technologies allow us to become more interactive with people from all over the world and can afford us new opportunities not regularly available in our daily physical lives.  As we adopt these new technologies, perhaps our celebrity idols will ask you to meet them in their Mingle Room in their next tweet!

You can try Mingleverse for free at or through the Mingleverse Facebook Application.

Related: Mingleverse picks up $1.4M in seed funding for video conferencing with cardboard cutouts (from VentureBeat, Dec 2010)

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