2011 Professional and Industry Speaker Survey

August 30, 2011

Take the survey: http://www.surveymonkey.com/s/speaker-survey-vc


Velvet Chainsaw Consulting and Tagoras have partnered on a research study. Together, they’re collecting data about industry and professional speakers at conferences with 500 or more attendees.  The basis for their research study will be a “2011 Professional and Industry Speaker Survey.”

Survey Details

The purpose of the survey is “to better understand how organizations in the United States and internationally use professional and industry speakers at their meetings (e.g., conferences and other events).”  The survey will take 10-12 minutes to complete.

When you’ve completed the survey, “you may register, if you wish, to receive a synopsis of key data from this survey when it is completed. By registering, you will also automatically be entered into a drawing for a $50 Visa gift card that we will give away to five randomly selected survey participants.”

Responses are due by September 9, 2011.

Dave Lutz (@VelChain) from Velvet Chainsaw Consulting notes, “Thank you in advance for taking time to help improve conference education and learning. Please share this with other association professionals that plan meetings with 500 or more attendees and secure both professional and industry speakers. The more high quality responses we have, the better!”

Take the Survey

You can take the survey here:


Why I’m There On Pure Virtual Events

January 28, 2011


Over on the INXPO blog, I wrote a posting on Why I’m There on Pure Virtual Events.  The posting was a counterpoint to an article written by Dave Lutz (@VelChain) of Velvet Chainsaw Consulting.

Dave’s Points

Dave made the following points on “pure” virtual events:

  1. Attendees value the content not the commerce.
  2. They tend to attract an entry- or mid-level professional that lacks enough buying authority or influence to deliver ROI to exhibitors and sponsors.
  3. Networking feels limited if it occurs at all.
  4. It’s difficult to build trust that leads to purchase through a virtual booth.
  5. When education is offered for free and archived, it’s easy to find something more pressing to do. Archived views are less valuable than live ones.
  6. And finally, most webinars stink. I can count the good ones I’ve experienced on one hand.

Point, Counterpoint

I provided some counterpoints to the points.  Here’s a link to the full posting:


I’d be interested in your thoughts – questions include:

  1. What your thoughts on hybrid events?
  2. What are your thoughts on pure virtual events?
  3. How can webinars be more engaging?

Leave a comment below with your thoughts – thanks!

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