January 2, 2012
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.
Here’s an excerpt:
The concert hall at the Syndey Opera House holds 2,700 people. This blog was viewed about 27,000 times in 2011. If it were a concert at Sydney Opera House, it would take about 10 sold-out performances for that many people to see it.
Click here to see the complete report.
December 16, 2010
Virtual events can be a dream for marketers. In 2011, you can leverage virtual events to generate more leads to fuel your sales pipeline. And, you can qualify those leads “on the spot”, in what I call “accelerated lead generation”.
With a virtual event, you have the opportunity to engage in real-time with your sales leads and review a rich engagement profile that uncovers their degree of interest in your products – and, their position in the sales cycle.
Got marketers on your holiday list? The printed version of “Generate Sales Leads With Virtual Event” is now available at a list price of $12.99 (UPDATE: the book is now listed for $11.69).
Buy the Paperback: at Amazon.com
Barnes & Noble
Buy the Paperback: at BarnesAndNoble.com
- Find more information about the book, including where to buy it for assorted e-readers.
- Read the Introduction of the book online.
Happy Holidays and Happy Reading!
September 9, 2010
In the book “Duct Tape Marketing” by John Jantsch (subtitle: “The World’s Most Practical Small Business Marketing Guide”), there’s a paragraph in Chapter 2 titled “What You Really Sell.” Here’s an excerpt of that paragraph:
“Here’s the funny thing about business. You don’t sell what it is you claim to offer. You sell what the eventual buyers think they are going to get from your product. For instance, insurance sales folks don’t sell insurance; they sell peace of mind. Chiropractors don’t sell neck adjustments; they sell some form of relief.”
Virtual event platforms sell a lot of things. To some degree, the term “virtual events” is an injustice (or misnomer), based on the wide variety of applications supported by today’s platforms. In fact, I wrote previously in a “virtual events futures column” that the term “virtual events” would disappear by 2011.
I don’t know whether my 2011 prediction will come true, but I do expect that by later this year, the “virtual” qualifier will start to be dropped, in favor of broader names. With that being said, and in the spirit of Duct Tape Marketing, here’s my Top 10 List of what virtual “events” really do:
- Sales Pipeline Fueler
- Learning Platform
- Analyst Relations Venue
- Product Launch System
- HR Recruitment Engine
- Partner Community Enabler
- Corporate Training System
- Content Distribution Platform
- Revenue Generator
- A Marketer’s Ultimate Dream
Each of these terms better describes “what the eventual buyers think they are going to get from your product” than the term “virtual event.”
Share with us your thoughts – when you “purchase” a virtual event, what is it you’re really getting?