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FOCUS Best Practices Report: Exhibiting at Virtual Trade Shows

December 28, 2010

Introduction

FOCUS.com has published a Best Practices Report, “9 Best Practices for Exhibiting at a Virtual Trade Show“.

The report features insights and tips from Roger Courville (1080 Group), Dave Lutz (Velvet Chainsaw Consulting), Shannon Ryan (FOCUS), Cece Salomon-Lee (PR Meets Marketing), Tom Wieser (CGS VirtualEvents365) and myself. We’re all FOCUS Experts and contribute to virtual events (and other) topics on FOCUS.com.

Download The Report

You can download the report here:

http://www.focus.com/research/research-briefings/sales/best-practices-exhibiting-virtual-trade-show/

A Related Webinar

I did a related webinar with FOCUS titled “From Fad to ROI: How Smart Marketers Succeed with Virtual Trade Shows”.  You can view the on-demand webinar (or the associated slides) by following the links here:

https://allvirtual.wordpress.com/2010/10/26/live-webcast-how-smart-marketers-succeed-with-virtual-trade-shows/

Join the Discussion

The report was generated from a question posted to FOCUS.com – feel free to join the discussion by adding your own thoughts about exhibiting at virtual trade shows:

http://www.focus.com/questions/marketing/virtual-trade-show-best-practices-best-practices-exhibiting/

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Answers To Your Virtual Events Questions

November 23, 2010

Introduction

Got a question about virtual events, virtual trade shows, virtual career fairs, etc.?  Post it to FOCUS.com and a network of FOCUS Experts is here to help.

Focus “provides millions of professionals with the expertise they need to make better business decisions. At the heart of Focus is a network of world class business and technology experts. These experts power the real time Q&A, world class research, and personalized support that so many businesses now depend on”.

Sample Q&A

Below is a sampling of the questions posted, along with their answers:

Virtual Trade Show Best Practices: Best Practices for Exhibiting at a Virtual Trade Show

Should virtual event teams reside on the IT or Business side?

Virtual trade show booths: What are best practices for creating virtual event booths?

What are your top three tips for planning a successful virtual event?

Virtual Trade Show success: What is the ideal number of exhibitors at an event?

What should your content strategy be for your virtual event booth?

Virtual Events: Best practices for determining the success of your virtual event?

Conclusion

Join the conversation! If you need some help with your virtual event strategy, planning or execution, post it on Focus.  If you have thoughts and experiences to share, “come on down”.  Hope to “see you” there.

Related Links

  1. From the INXPO blog, “Interview with The Funnelholic: Virtual Events, FOCUS Expert Network and More
  2. A webinar I did with FOCUS, “How Smart Marketers Succeed with Virtual Trade Shows

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