Hybrid Events Roundtable: Help Us Determine the Questions

March 31, 2011

Hybrid Events Roundtable - Help Us Determine the Questions

Introduction

I’ll be moderating a Focus Roundtable, “Best Practices for Your Next Hybrid Event.” The Roundtable will feature Dave Lutz (Velvet Chainsaw Consulting), Malcolm Lotzof (INXPO) and Samuel Smith (Interactive Meeting Technology, LLC).  We’d like you to shape the questions that get asked to this esteemed panel.

How to Participate

There are a number of ways to participate.

1) Provide your input on Focus.com.

I’ve posted four questions that I may ask to the panel.  Write an answer to the question (on Focus), letting us know which of the four questions you’d like me to ask – and why.  To post an answer, you’ll need to sign up to become a Focus.com member.

2) Vote via Twtpoll.

I’ve posted the same four questions on Twtpoll (Twitter poll).  Visit the Twtpoll page to view the current results – and, to log your own vote.

The Roundtable Flow

The Roundtable is scheduled  for April 6th (Wednesday) at 11AM PT.  Anyone can access the Roundtable via telephone:

Toll-free Dial-In Number: (866) 951-1151
International Dial-In Number: (201) 590-2255
Conference # : 4999006

All callers (besides the speakers) will be muted.  However, you will be seen and heard via Twitter.  Use Twitter hash tag #FocusRT to ask questions of the panel – and to provide comments.  I plan to ask four questions:

  1. Question with the most votes (Focus.com plus Twtpoll)
  2. Question from the Twitter audience (#FocusRT), selected by me
  3. Question with the second most votes (Focus.com plus Twtpoll)
  4. Question from the Twitter audience (#FocusRT), selected by me

As an alternative, feel free to leave a comment below with your panel question (for those of you not inclined to tweet your question).  Hope to “see” you during the roundtable!


Marketing Roundtable on Virtual Events and Digital Communities

March 10, 2011

Marketing Roundtable on Virtual Events and Digital Communities

Introduction

On March 16, I’ll be speaking at the Focus Marketing Roundtable: The Next Generation of Virtual Events and Digital Communities.  The panel will be moderated by Shannon Ryan (@brandrelevance) and feature Dannette Veale (@dveale), Michael Doyle (@virtualedge), Paul Salinger (@psalinger) and myself.  The Roundtable happens on a teleconference, while questions are submitted via Twitter (hash tag: #FocusRT).

When
March 16, 2011
1PM PT / 4PM ET

Where
Toll-free Dial-In Number: (866) 951-1151
International Dial-In Number: (201) 590-2255
Conference # : 4999006

Roundtable Topics

Topics up for discussion include:

  1. Must-know 2011 trends in virtual events and digital communities.
  2. How to garner corporate support and leverage virtual/digital environments to address objectives across the organization.
  3. Essential tips for transforming your environment into an “always-on” brand experience.

You can RSVP via LinkedIn here: http://events.linkedin.com/Focus-Marketing-Roundtable-Next/pub/585008

And finally, for more info, visit FOCUS.com: http://www.focus.com/events/marketing/focus-marketing-roundtable-next-generation-virtual-events-an/

Conclusion

Hope to “see” you there – in the meantime, for any questions, tweet them with hash tag #FocusRT.


FOCUS Best Practices Report: Exhibiting at Virtual Trade Shows

December 28, 2010

Introduction

FOCUS.com has published a Best Practices Report, “9 Best Practices for Exhibiting at a Virtual Trade Show“.

The report features insights and tips from Roger Courville (1080 Group), Dave Lutz (Velvet Chainsaw Consulting), Shannon Ryan (FOCUS), Cece Salomon-Lee (PR Meets Marketing), Tom Wieser (CGS VirtualEvents365) and myself. We’re all FOCUS Experts and contribute to virtual events (and other) topics on FOCUS.com.

Download The Report

You can download the report here:

http://www.focus.com/research/research-briefings/sales/best-practices-exhibiting-virtual-trade-show/

A Related Webinar

I did a related webinar with FOCUS titled “From Fad to ROI: How Smart Marketers Succeed with Virtual Trade Shows”.  You can view the on-demand webinar (or the associated slides) by following the links here:

https://allvirtual.wordpress.com/2010/10/26/live-webcast-how-smart-marketers-succeed-with-virtual-trade-shows/

Join the Discussion

The report was generated from a question posted to FOCUS.com – feel free to join the discussion by adding your own thoughts about exhibiting at virtual trade shows:

http://www.focus.com/questions/marketing/virtual-trade-show-best-practices-best-practices-exhibiting/


Answers To Your Virtual Events Questions

November 23, 2010

Introduction

Got a question about virtual events, virtual trade shows, virtual career fairs, etc.?  Post it to FOCUS.com and a network of FOCUS Experts is here to help.

Focus “provides millions of professionals with the expertise they need to make better business decisions. At the heart of Focus is a network of world class business and technology experts. These experts power the real time Q&A, world class research, and personalized support that so many businesses now depend on”.

Sample Q&A

Below is a sampling of the questions posted, along with their answers:

Virtual Trade Show Best Practices: Best Practices for Exhibiting at a Virtual Trade Show

Should virtual event teams reside on the IT or Business side?

Virtual trade show booths: What are best practices for creating virtual event booths?

What are your top three tips for planning a successful virtual event?

Virtual Trade Show success: What is the ideal number of exhibitors at an event?

What should your content strategy be for your virtual event booth?

Virtual Events: Best practices for determining the success of your virtual event?

Conclusion

Join the conversation! If you need some help with your virtual event strategy, planning or execution, post it on Focus.  If you have thoughts and experiences to share, “come on down”.  Hope to “see you” there.

Related Links

  1. From the INXPO blog, “Interview with The Funnelholic: Virtual Events, FOCUS Expert Network and More
  2. A webinar I did with FOCUS, “How Smart Marketers Succeed with Virtual Trade Shows

Live Webcast: How Smart Marketers Succeed with Virtual Trade Shows

October 26, 2010

“Now, more than ever, B2B marketers are sponsoring virtual trade shows because they are cheaper and can attract larger audiences than live, in-person events.  Next year and beyond, B2B marketers will be able to choose from 100s of virtual trade shows. In other words, what was once considered a gimmick is now a part of the B2B marketing mix.  But just signing up as a sponsor doesn’t guarantee success — a proper plan and execution does.”

That’s the lead-in to a Live Webcast that I’ll be doing with Craig Rosenberg (@funnelholic) and FOCUS  (@FOCUS).  Register to view the Webcast on-demand:

http://www.focus.com/webcasts/marketing/fad-roi-how-smart-marketers-succeed-with-virtual-trade-shows/

View the slides:


5 Tips For A Successful Virtual Trade Show

June 22, 2010

The following is a guest post from Craig Rosenberg.

On the 29th of June from 8AM to 4PM Pacific, I’ll be running my first virtual trade show: Mastering Lead Management.  At Focus, the company I work for, we’ve been doing webinars for our clients for years. But this virtual event is our first day-long comprehensive show.  To differentiate and make it as successful as possible, there were a few critical decisions we made during the show’s development:

We called it an interactive summit — To us, a virtual trade show or trades hows in general give the impression of a vendor bazaar where everyone’s main goal of the event is to get buyers introduced to vendors. Buyers expect more.

We leveraged all unbiased, third party content (no vendor pitches) — We have sponsors, but our approach to any content we create is all about making it “buyer-helpful,” that is, information that helps buyers do their jobs better or make more informed purchasing decisions.

We gave all sponsors full booth functionality — Instead of worrying about creating different pricing schemes for different features in the booth, we gave everyone everything we could.

    We think these decisions are at least in part the reason why we’ve garnered thousands of registrants to the event so far. Based on what I’ve learned and past experience with all kinds of trade shows, here are my 5 tips for successful virtual trade shows:

    1. It’s all about the content, it’s always about the content – All the blog posts and marketing we find today about virtual events is about minimizing environmental impact, shrinking travel budgets, etc.  While I think these points are interesting, we believe that if the content is compelling, they will come.  Think about it, despite all the marketing we are producing about people avoiding live events, they go and they go because they see value.  White papers, webinars, you name it, they all still work. But it’s about the content. Why would virtual events be different?  The answer is they are not.
    2. It’s all about the variety and volume of content – A virtual summit gives you multiple opportunities to peak a buyers interest with all kinds of content.  In a white paper or a webinar, it’s a one-shot deal.
    3. Content drives the types of leads you get – The biggest factor for the future of the virtual trade show market is ROI.  I can tell you that if you try to be something for everyone, then that’s what you’ll get.  Guess what, that is the problem with the traditional trade show market.  For successful lead generation, I’d suggest creating more targeted content and be prepared for less numbers.
    4. Virtual events are scoring machines – From a lead management perspective, virtual shows provide amazing activity data on attendees.  There is a lot of content available to participants and a lot of opportunities for interactivity. All of this should be collected and sent to whomever cares, such as sponsors.
    5. Understand why trade shows don’t work – This is a bit of a “reset” of the points above, but trade show attendance isn’t only down because of shrinking travel budgets. Trade shows are down because buyers have A LOT of choices for content to do their job better.  15 years ago, trade shows had a pretty solid hold on information. Now with the internet, information is everywhere without the time and resource commitments that make it harder for live trade shows to compete. What can you learn?  Well, people aren’t going to come to your event just because your show is virtual (and you don’t want them to), they are going to come because they see value.

    Craig Rosenberg is Author of The Funnelholic, his very popular B2B sales and marketing blog. He is also Vice President of Products and Services at Focus where he oversees product creation, management, and delivery. Prior to Focus, Craig spent years as a consultant for SalesRamp where he designed, built and managed lead-generation and inside sales strategies and processes for high-tech startups.

    During that time, Craig built lead generation machines at over 25 different companies in a variety of different high-tech verticals ranging from business applications to IT infrastructure. Because of his extensive experience, Craig acts as an advisor to Focus‘s clients, helping them solve a variety of different marketing and demand-generation challenges  You can visit Craig’s B2B Demand Generation Blog at www.funnelholic.com.

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    Job Posting: Virtual Event Contractor (SF Bay Area)

    April 21, 2010

    Position: Virtual Event Contractor

    Focus (focus.com) is looking for a contractor to act as a Project Manager for a major virtual event scheduled for the end of June.  The event will be a virtual trade show with multiple vendor sponsors and a attendee goal of 5,000.

    The Project Manager will be in charge of producing the entire event (with support).

    Responsibilities

    1. Create speaking agenda – organizing 5-7 expert web presentations
    2. Audience Development – work with the Focus email and partner network teams to ensure maximum registrations and attendees
    3. Work cross-functionally with audience development, content and expert presenters
    4. Onboarding sponsors
    5. Produce and coordinate event

    Requirements:

    1. Virtual event experience
    2. Strong product management skills
    3. Media background

    Candidates local to the San Francisco Bay Area (US) are preferred.

    Please submit resumes to: Craig Rosenberg (crosenberg@focus.com)

    About Focus

    Source: http://www.focus.com/about/

    Focus is a private venture-funded company in San Francisco that was founded in August 2005 by a team committed to making world-class business expertise universally available.

    Today, Focus is the world’s fastest-growing business research and media company. Focus.com features high-quality research, 1:1 briefings with analysts, and a thriving community of business and technology professionals. Whether it’s data-driven product research, topical briefs, or expert answers to your questions, the information on Focus is sourced from real experts in their fields – professionals like you. Best of all, it’s free and available to everyone who needs help making better business decisions. That’s why millions of professionals continue to rely on Focus.


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