December 28, 2010
FOCUS.com has published a Best Practices Report, “9 Best Practices for Exhibiting at a Virtual Trade Show“.
The report features insights and tips from Roger Courville (1080 Group), Dave Lutz (Velvet Chainsaw Consulting), Shannon Ryan (FOCUS), Cece Salomon-Lee (PR Meets Marketing), Tom Wieser (CGS VirtualEvents365) and myself. We’re all FOCUS Experts and contribute to virtual events (and other) topics on FOCUS.com.
Download The Report
You can download the report here:
A Related Webinar
I did a related webinar with FOCUS titled “From Fad to ROI: How Smart Marketers Succeed with Virtual Trade Shows”. You can view the on-demand webinar (or the associated slides) by following the links here:
Join the Discussion
The report was generated from a question posted to FOCUS.com – feel free to join the discussion by adding your own thoughts about exhibiting at virtual trade shows:
October 26, 2010
“Now, more than ever, B2B marketers are sponsoring virtual trade shows because they are cheaper and can attract larger audiences than live, in-person events. Next year and beyond, B2B marketers will be able to choose from 100s of virtual trade shows. In other words, what was once considered a gimmick is now a part of the B2B marketing mix. But just signing up as a sponsor doesn’t guarantee success — a proper plan and execution does.”
That’s the lead-in to a Live Webcast that I’ll be doing with Craig Rosenberg (@funnelholic) and FOCUS (@FOCUS). Register to view the Webcast on-demand:
View the slides: