5 Virtual Events Postings You May Have Missed

February 23, 2011

5 Virtual Events Postings You May Have Missed

Introduction

In the rush to get caught up with RSS feeds (that I routinely neglect when busy), I unintentionally skip articles and postings that I’d find quite interesting and valuable. With that in mind, I thought I’d round up recent virtual events postings (from this blog) that you may have otherwise missed.  And yes, I do still use an RSS reader.

1) Interactive Emails and Potential Use in Virtual Event Promotions

Virtual Event Email Promotions and Hotmail Active Views

Like banner ads, email marketing and email (in general), response rates tend to decline over time.  The use of interactive elements (within the email) could be a big win – and this certainly applies to virtual event email promotions. Here’s a link to the full posting:

https://allvirtual.wordpress.com/2011/01/14/virtual-event-email-promotions-and-hotmail-active-views/

2) Virtual Event Lead Management

Virtual Event Lead Management

I outline the “drive-by viewing” that you often see at virtual events and note that those visitors are names, not leads.  I also introduce the notion of curating your leads, as if they were fine art.  Here’s a link to the full posting:

https://allvirtual.wordpress.com/2011/01/22/book-supplement-virtual-event-lead-management-leadmanagement/

3) Why I’m There on Pure Virtual Events

I wrote a counterpoint to an article from Velvet Chainsaw’s Dave Lutz on the topic of pure virtual events. While I’m a firm believer in hybrid events, I also believe in the benefits of “pure” virtual events.  Here’s a link to the full posting:

http://inxpo.wordpress.com/2011/01/27/why-im-there-on-pure-virtual-events/

4) Can I Get a Woo Hoo for Virtual Events?

Can I Get a Woo Hoo for Virtual Events

I loved the tactics used by a department store to encourage customers to contribute (to a charity) at the cash register. I loved it so much, in fact, that I decided to draw parallels with the store’s tactics and apply them towards the planning and promotion of virtual events.  Here’s a link to the full posting:

https://allvirtual.wordpress.com/2011/02/07/can-i-get-a-woo-hoo-for-virtual-events/

5) Use Virtual Booths to Complement Your Physical Booths

Use Virtual Booths to Follow Up with Leads from Your Physical Booth

I outline ways in which a virtual booth can allow trade show exhibitors to distribute content, nurture leads and engage with prospects in real-time (after the event).  Here’s a link to the full posting:

https://allvirtual.wordpress.com/2011/01/30/use-virtual-booths-to-follow-up-with-leads-from-your-physical-booth/

Conclusion

If you liked any of these postings, but missed them when they were originally published, subscribe to the It’s All Virtual RSS feed.  If you do subscribe, but “Mark All As Read” in a rush to get caught up, I forgive you (I know the feeling).


Hybrid Events: Where Virtual Complements And Augments Physical

October 13, 2010

Over at the INXPO blog, we had the privilege of publishing guest postings from two thought leaders in the events industry, Heidi Thorne (@heidithorne) and Traci Browne (@tracibrowne).

Both wrote about their experiences attending a hybrid event, Event Camp Twin Cities 2010.  And both came away concluding that virtual components (e.g. video, Twitter, etc.) can significantly augment audience reach and audience engagement.

Successful Hybrid Event Case Study: Event Camp Twin Cities 2010 (by Heidi Thorne)

Heidi served as the Twitter moderator for Event Camp Twin Cities, so she had her hands (and fingers) full, watching the sessions, while exchanging tweets (and retweeting) with the virtual audience.

Of course, the on-site (physical) audiences in the Twin Cities, Dallas and Switzerland were a subset of the virtual audience, since they (on-site) were actively tweeting as well.

Heidi makes good points about the use of technology and virtual moderator(s) in a hybrid event.  Here’s a link to the full posting:

http://inxpo.wordpress.com/2010/10/07/successful-hybrid-event-case-study-event-camp-twin-cities-2010/

Make Your Events and Expos a Virtual Reality (by Traci Browne)

Traci attended Event Camp Twin Cities from her home office and felt like she was there in the Twin Cities.  She then gives us all some food for thought, by providing hybrid event ideas for Education and Networking.

For Education, I love idea #3, to interview virtual attendees and broadcast the interviews to the on-side audience.  What a great way to bring the virtual into the physical.

For Networking, I love idea #2, to have physical attendees send swag bags to virtual attendee pen pals, with the physical attendee’s name attached to it.  I say we go with T-shirts and pens and hold the coffee and cocktails.  Here’s a link to the full posting:

http://inxpo.wordpress.com/2010/10/11/make-your-events-and-expos-a-virtual-reality/

Thanks, Heidi and Traci, for the insightful postings.


With Virtual Events, You’ve Got Game

September 20, 2010

On the INXPO blog, we write about virtual events and virtual business environments.  I wrote a posting about gamifying your next virtual event.  The benefits of adding a game element to your event:

  1. Games are Participatory
  2. Games Create Competition & Networking
  3. Games Foster Elevated Retention

I then provided some strategic advice for virtual event gaming:

  1. Content Must Be Contextual
  2. The Game “Layer” Should Be “Thin”
  3. Benefit of Teams

Do you got game? Read the full posting:

INXPO: Gamify Your Next Virtual Event


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