In the rush to get caught up with RSS feeds (that I routinely neglect when busy), I unintentionally skip articles and postings that I’d find quite interesting and valuable. With that in mind, I thought I’d round up recent virtual events postings (from this blog) that you may have otherwise missed. And yes, I do still use an RSS reader.
1) Interactive Emails and Potential Use in Virtual Event Promotions
Like banner ads, email marketing and email (in general), response rates tend to decline over time. The use of interactive elements (within the email) could be a big win – and this certainly applies to virtual event email promotions. Here’s a link to the full posting:
2) Virtual Event Lead Management
I outline the “drive-by viewing” that you often see at virtual events and note that those visitors are names, not leads. I also introduce the notion of curating your leads, as if they were fine art. Here’s a link to the full posting:
3) Why I’m There on Pure Virtual Events
I wrote a counterpoint to an article from Velvet Chainsaw’s Dave Lutz on the topic of pure virtual events. While I’m a firm believer in hybrid events, I also believe in the benefits of “pure” virtual events. Here’s a link to the full posting:
4) Can I Get a Woo Hoo for Virtual Events?
I loved the tactics used by a department store to encourage customers to contribute (to a charity) at the cash register. I loved it so much, in fact, that I decided to draw parallels with the store’s tactics and apply them towards the planning and promotion of virtual events. Here’s a link to the full posting:
5) Use Virtual Booths to Complement Your Physical Booths
I outline ways in which a virtual booth can allow trade show exhibitors to distribute content, nurture leads and engage with prospects in real-time (after the event). Here’s a link to the full posting:
If you liked any of these postings, but missed them when they were originally published, subscribe to the It’s All Virtual RSS feed. If you do subscribe, but “Mark All As Read” in a rush to get caught up, I forgive you (I know the feeling).