January 14, 2011
Note: Image sourced from a Hotmail YouTube video.
The Hotmail Team has introduced an interactive email technology called Active Views. The technology allows recipients of Active Views emails (within Hotmail) to interact with the email itself.
Hotmail showed examples of two of their early partners, Orbitz and Monster. Recipients of the emails could search a flight (in the Orbitz email) or search for jobs (in the Monster email).
Interactive Emails and Virtual Event Promotions
Interactive email technologies present interesting possibilities for virtual event email promotions – and, more broadly, for any email promotion that seeks to elicit a response. Imagine the following for virtual event email promotions:
- Register for the virtual event
- Enter your Twitter, Facebook, LinkedIn, etc. identity and see which of your followers, friends, connections, etc. have already registered
- Navigate through the session schedule and indicate which sessions you’re interested in attending
- Complete your attendee profile – upload your image/photo and add a short bio
- Social sharing – let your social networks know that you’re interested in the event – or, that you’ve just registered
The possibilities are endless.
- Only Hotmail “trusted parties” can utilize Active Views
- The technology is platform-specific (it’s limited to Hotmail)
- The technology is new and largely untested (at a large scale)
- It remains to be seen how well the technology functions across platforms (e.g. email clients, operating systems, tablet devices, etc.)
- While security provisions are in place, it may open a window for providers of phishing and malware
- Active Views introduction on the Inside Windows Live blog
- TechCrunch: “Hotmail Active Views Look To Make Email Interactive“
- ClickZ: “Hotmail Active Views Revives E-mail Innovation in 2011“
December 23, 2008
It’s a growing trend. In 2009, you’ll be attending more and more meetings. From your desk and desktop, that is. In a Travel Procurement article titled “The Next Best Thing To Being There: Virtual Meetings Earn Their Rightful Place In Strategic Meetings Management”, surveyed travel buyers confirm that the trend is real:
Faced with an economic downturn and increased airfares, three-quarters of 230 U.S. travel buyers responding to a recent National Business Travel Association poll reported increased use of teleconferencing and Web-based meetings. Nearly 57 percent cited increased use of videoconferencing. More than 80 percent said the technology replaced actual trips.
Consider the travel policy at P&G:
“Our policy is set up so that virtual media must be considered if business objectives can be achieved,” said Diana Johantgen, service manager for Procter & Gamble’s new meeting, event and convention management team, who helped incorporate a virtual meetings program into that company’s strategic meetings management program.
This shift towards virtual meetings means good things for Cisco (Telepresence and WebEx), Nortel and HP (Telepresence), Citrix (GoToMeeting), Microsoft (Live Meeting) and many others. While virtual meetings and telepresence may never reproduce 100% of in-person meetings, you can’t beat the cost efficiency and convenience.
Additionally, online meetings provide unique benefits, such as the meeting archive. Ever need to schedule a series of information sessions or training presentations? Why not do a virtual meeting (live) and record it – take the archive, edit it down (if needed) and then allow all reamining groups to view the session on-demand, on their schedule. If the presentation is mandatory, the online meeting can be tracked to ensure that all required users end up viewing it.
OK, gotta go now. A virtual meeting awaits!