Advertisements
 

It’s All Virtual Turns Two

December 12, 2010

“Time flies when you’re having fun.”

It all started two years ago today.  The first blog post was made on December 12, 2008.  Since that time, I’ve covered virtual trade shows, hybrid events, virtual worlds, Second Life, social media and many other topics.  It’s been a fun ride to date, but I’m even more excited about what the next 2 or 5 years will bring.  For now, let’s take a look back at five selected posts from the past two years.

What Started It All


My first post, from December 2008, looked ahead to 2009.  It was titled “2009: The Year We Go Virtual“.  I was mostly on target with this post, except for that innocent comment where I noted that face-to-face event producers would struggle to survive.  I should have known that physical events would never go away – and, I hadn’t considered what would follow in 2009/2010, the hybrid event.  Whoops.

Lenovo’s 3D World, Powered by web.alive


This posting, from January 2009, remains today the top grossing piece on this blog.  Lenovo launched a 3D world to promote their Thinkpad notebooks.  It used the web.alive 3D platform from Nortel (and is now part of Avaya, via Avaya’s acquisition of Nortel).  While touring the environment, I met Nic Sauriol, the Venture Lead for the project and he took  me on a personal tour.  Read more: “Review: Lenovo’s eLounge Virtual World“.

Musings on Physical Events & Virtual Events

(Photo courtesy of “ExhibitPeople” on flickr)

Physical events have been around for a long time.  So I decided to write about what we like at physical events and consider how those “features” could work in a virtual event.  I didn’t expect it at the time, but this turned out to be one of the most popular postings this year.  For more: “Bringing The Physical Event Experience To Virtual Events“.

Whose Platform Do I Use?

Once you’ve decided to do a virtual event, one of the key steps is finding the right virtual event platform.  In my Virtual Events 101 series, the most popular posting was this one: “Virtual Events 101: Tips For Selecting A Virtual Event Platform“.  For me, it comes down to the 6 P”s – People, Platform, Production, Price, Process and Partners.

Branching Out A Bit

Branching out from virtual events, I shared some thoughts on the topics of social gaming, location-based services, “gamification” and loyalty programs.  In the coming 1-3 years, gamification, location services and virtual events will come together (via API’s and integration).  On the gamification front, it’s noteworthy that San Francisco will be home to the Gamification Summit in January 2011.  For the full post: “The Name Of The Game Is Engagement“.

Conclusion

It’s been a great two years.  It’s hard to imagine what the (virtual) “world” will look like in another two years.  There’s one thing for sure: I’ll be blogging about it.  Come along for the journey and subscribe to regularly receive my posts.  Until next time!

Advertisements

More Meetings From Your Desk

December 23, 2008

It’s a growing trend.  In 2009, you’ll be attending more and more meetings.  From your desk and desktop, that is.  In a Travel Procurement article titled “The Next Best Thing To Being There: Virtual Meetings Earn Their Rightful Place In Strategic Meetings Management”, surveyed travel buyers confirm that the trend is real:

Faced with an economic downturn and increased airfares, three-quarters of 230 U.S. travel buyers responding to a recent National Business Travel Association poll reported increased use of teleconferencing and Web-based meetings. Nearly 57 percent cited increased use of videoconferencing. More than 80 percent said the technology replaced actual trips.

Consider the travel policy at P&G:

“Our policy is set up so that virtual media must be considered if business objectives can be achieved,” said Diana Johantgen, service manager for Procter & Gamble’s new meeting, event and convention management team, who helped incorporate a virtual meetings program into that company’s strategic meetings management program.

This shift towards virtual meetings means good things for Cisco (Telepresence and WebEx), Nortel and HP (Telepresence), Citrix (GoToMeeting), Microsoft (Live Meeting) and many others.  While virtual meetings and telepresence may never reproduce 100% of in-person meetings, you can’t beat the cost efficiency and convenience.

Additionally, online meetings provide unique benefits, such as the meeting archive.   Ever need to schedule a series of information sessions or training presentations?  Why not do a virtual meeting (live) and record it – take the archive, edit it down (if needed) and then allow all reamining groups to view the session on-demand, on their schedule.  If the presentation is mandatory, the online meeting can be tracked to ensure that all required users end up viewing it.

OK, gotta go now.  A virtual meeting awaits!


%d bloggers like this: