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RainToday.com Podcast: Accelerated Lead Generation via Virtual Events

November 30, 2010

Introduction

I was interviewed by Michelle Davidson, Editor at RAIN Group, on RainToday.com’s “Marketing & Selling Professional Services Podcast”.  Michelle and I talked about lead generation via virtual events – a process I call  “accelerated lead generation”.

About RainToday.com

RainToday.com “is the premier online source for insight, advice, and tools for growing professional services businesses. Marketers, rainmakers, and leaders in consulting, accounting, law, AEC, marketing, advertising and PR, training, financial, IT, and other professional services industries, turn to RainToday.com for research, tools, training programs, and recommendations to help them market and sell their services.”

Virtual Events Questions

The questions Michelle asked me:

  1. What is a typical virtual event?
  2. What’s the cost of a virtual trade show compared to a physical trade show?
  3. Do people worry about the lack of face-to-face interaction in a virtual event?
  4. What kind of success have B2B service professionals had with virtual events?
  5. You wrote on your blog that generating leads with virtual events is a process, not a discrete project – tell us about that?
  6. Is the use of virtual events growing?
  7. How does a company get started with virtual events?
  8. If people want to get more educated, do you have any resources to recommend?

You can find the podcast here:

http://www.raintoday.com/pages/6575_podcast_episode_96_accelerated_lead_generation_via_virtual_events.cfm

Additionally, you can directly download the MP3 here:

http://traffic.libsyn.com/raintoday/Shiao_Virtual_Events.mp3

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2011 Predictions For Virtual Events

October 30, 2010

As we head into the final 2 months of 2010, it’s time for another round of predictions.  First, let’s review my 2010 predictions:

  1. The 2010 Predictions for Virtual Events
  2. The Mid-Year Report Card on the 2010 predictions
  3. A posting on the Future of Virtual Events

I assigned myself a mid-year grade of B.  And now, I’m designating a final grade of B-.  I hope to improve in this year’s predictions.  To assist with my predictions, I invited a few experts from the community to chime in, so I’ll be including their predictions with my own.

Market Expansion

To date, “market expansion” has meant a growing number of “pure play” virtual event platform providers.  In the US, we started with a handful of major vendors and we’ve seen new entrants into the market in 2009 and 2010.  We also saw the emergence of platforms outside the US, notably in Europe – and in 2009, in Asia Pacific as well.

For a large Requests For Proposal (RFP) in 2009 and 2010, the virtual event platforms knew whom they were competing against (each other).  Starting in 2011, it gets cloudier (pun intended), as the blending of virtual, social and Enterprise 2.0 means that a wider set of vendors are vying for the same business that virtual platforms got in 2010.

Consider the following vendors, each of whom has offerings that (in part) look, feel and smell like virtual events or virtual business communities:

Jive Software, Yammer, Pathable, Facebook Groups, Socialtext, SharePoint (Microsoft) and Lotus (IBM).

Virtual event platforms can expect to sell against some of these players in 2011 and some platforms may go the partnership route, to build a combined offering as a competitive advantage.

Service Level Agreements (SLA)

The virtual events industry is at a point in its growth where Service Level Agreements (SLA) make a lot of sense.  With a growing number of vendors, SLA’s help separate the contenders from the pretenders – if you’re offering money back (or a credit) if an event fails, then only the strong will survive.

I predict that one vendor will lead the way and proactively hit the market with an SLA – forcing others to follow suit later in 2011.  Expect SLA’s around availability and simultaneous users.

Later in 2011 (or perhaps in 2012), SLA’s will be defined around “quality”, such as response time.  This development helps the market – the assurance provided behind an event allows the market to expand, attracting new customer growth that exceeds 2010’s figures.

Market Upheaval

Market expansion and SLA’s mean the strong get stronger. But lesser platforms have a challenging year ahead. According to Cece Salomon-Lee, Principal at PR Meets Marketing, “some players will be bought by larger organizations, merging to bring together complimentary strengths or even some disappearing from the industry all together. No matter how, we will begin to see some consolidation within the industry.”

Meanwhile, Miguel Arias of IMASTE believes that US platforms will look abroad for acquisitions.  To “gain presence, customers and market knowledge” in Europe, Latin America and Asia, Arias believes US platforms will look to partner or acquire in-country platforms in those same regions.

In my mind, there is an enormous, (largely) untapped market within the US, which means that US-based platforms will continue to focus domestically in 2011.  Global expansion will occur in 2012 or beyond.  In addition, due to the “strong get stronger” phenomenon, I predict that one of the prominent US-based platforms will cease operations in 2011 – or, be sold at a below-market price.

Technology A La Carte


Today, virtual event platforms are “monolithic” – you enter an event and all of the functionality provided by the platform sits within that event.  You can’t experience the platform’s features outside of an “event”.  In my futures column, I predicted that virtual events “move closer to the end user”.

Driven by market demand, platforms will “break out” pieces of their technology platform in a la carte fashion. Customers who do not need a five course meal may opt just for an appetizer and coffee.  This may surface in a number of ways, including:

Thin desktop clients, mobile apps, browser toolbars, virtual booths embedded in banner ads, group chat embedded on a web page, etc.

Hybrid Innovation & The Year of the Hybrid

In 2009, some INXPO colleagues and I predicted that 2010 would be The Year of the Hybrid.  This was partially true – in fact, Cisco received the 2010 Grand Ex Award for their hybrid approach to Cisco Live and Networkers. However, the mass adoption of hybrid events (that we predicted) did not ring true.  But that’s OK, it’s always better to be a year early than a year late.

Event and experience marketing agencies have adopted virtual in varying degrees – 2011 is the year where they demonstrate the most aggressive push to date.  You’ll see strong adoption from the “big brands” in 2011 and it will come by way of these channel partners to the virtual event platforms.  2011 will set the foundation for growth – with “hockey stick growth” coming in 2012.

Another major adopter in 2011 will be associations. They’ve done a number of virtual events to date – in 2011, you’ll see 200%+ growth.  Local chapter meetings will continue to occur at physical locations, while the annual, national chapter meeting of the association will move to a hybrid event, with the virtual component serving those members who were not able to make it to the physical gathering.

More generally, 2011 will see innovative technologies that blend the virtual/online world with the real world.  And these same technologies will be integrated into hybrid event experiences, blurring the lines between physical and virtual.  I’m referring to location based services (LBS), mobile, augmented reality and QR codes.  Expect to see a lot of hybrid events innovation, which benefits everyone.

Miscellaneous Predictions

From Miguel Arias, “After some virtual events vendors, marketers and event organisers have shown in 2010 with successful case studies what are the benefits of virtual events we will see much more events and movements in Europe and South America specially.  I expect a 250-300% growth of the total market size in those regions.”

From Cece Salomon-Lee, “I believe the players that will remain on the landscape will begin building out an ecosystem of services to plug-and-play on the platforms.”

From Miguel on vendor specialization, “With more vendors in the space and more clients asking for more tailored solutions we will probably see a leader in the corporate events environment, a leader in the generic trade show market, other for hybrid events, for virtual career fairs, etc.”

Conclusion

I’ll sum up this piece by using a number of nouns to describe what I expect to see in 2011: innovation, shake-out, growth, change, adaptation, expansion, excitement.  Check back here in 6-8 months for my mid-year report card!


3 Virtual Worlds Technologies To Watch

September 26, 2010

On September 24th, FountainBlue held its annual virtual worlds conference.  This year’s event was hosted on Cisco’s campus in Milpitas, CA.

The event was attended by entrepreneurs, intrapreneurs, investors and virtual worlds practitioners.  Several virtual worlds entrepreneurs spoke on the scheduled panel discussions and a few set up stations to demonstrate their technology.

I’d like to highlight 3 virtual worlds technologies that caught my attention.

RocketOn: A virtual world layer on top of the entire web

Presenting executive: Steve Hoffman, CEO

RocketOn takes my “Best in Show Award” for most innovative virtual worlds technology.  While Facebook and Twitter have propelled social networking to mainstream adoption, surfing the web is still a solitary experience.

While many web sites have added community features (e.g. membership, comments, Facebook social graph integration, etc.) – it’s still the case that when I browse my favorite content sites, I have no idea who else is reading the same page at the same time.

RocketOn seeks to change that.  Using a Flash layer placed on top of web pages via an i-frame, RocketOn users can create their own avatar and have them walk atop any web page.  They can then see other RocketOn users who may be visiting the same web page.

Perhaps you’re reading a movie review and happen to bump into a friend, who’s reading the same review.  You decide to visit a site that hosts a trailer for the movie, so you both navigate to the trailer site, watch it there and continue your chat.

A Foursquare for the entire web

One of the captivating features of Foursquare is the ability to see who else is at the same physical location as you.  RocketOn has built a similar feature for the entire web.  While the service is focused on a consumer audience initially, imagine how this technology could be used in a corporate setting.

Browsing your company’s intranet could become much more productive and engaging.  Now, water cooler conversations could occur online, as you bump into colleagues at the employee directory page (rather than the kitchen).

Additional Information

  1. The “About Us” page for RocketOn
  2. More details on the RocketOn platform
  3. Neat 2-minute video about the RocketOn service

Zenitum: Bringing virtual worlds into the real world

Presenting executive: Albert Kim, CEO

I admire technologies that flip conventional models upside down.  While we visit virtual worlds from the real world, Zenitum seeks to have virtual worlds elements visit us in the real world.  CEO Albert Kim receives the “Jetsettter Badge”, having attended the conference from Zenitum’s home base in Seoul, Korea.

When publicly released (later this year), Zenitum’s technology will be supported on iPhone, Android and Symbian.  Zenitum will provide their app and an SDK (software development kit) for free.  They are encouraging widespread adoption of their technology – consumers use their app and device manufacturers develop services using their SDK. Zenitum will monetize their service via advertising (“augmented advertising”, perhaps).

Our reality will forever be augmented

When you run the app, your smartphone scans your surroundings, attempting to recognize images.  If it finds a match, Zenitum overlays a 3D animated object on top (or around) the real world object.  For example, let’s say a comic book publisher is running a campaign and loads an image of a comic strip into the Zenitum platform.

The same image is on a billboard on a city street.  When I walk down that street with the app running (and my smartphone positioned properly), Zenitum detects the comic strip image.  It then inserts animated 3D objects (perhaps other characters from the comic strip) around the real world object.  As I move my phone left, right, up and down, the animated objects adjust their positions accordingly.

Possible use cases

Imagine the use of this technology at a museum – as you walk past a painting, its “virtual artist” could appear on your phone and speak to you about the inspiration behind the work.  At a trade show or conference, walking down an aisle could cause executives (virtually) to spring up and give you a brief pitch about their product.

Neat stuff – I hope we’re able to keep the distinction clear, though, on what’s real and what’s virtual!

Additional Information

  1. Zenitum’s “Company” page on their web site

Digitell: Bringing a global audience to your next meeting

Presenting executive: Jim Parker, President

Digitell uses the ActiveWorlds 3D platform to bring you hybrid meetings, virtual events, virtual communities and webcasts.  Jim Parker, Digitell’s President, notes that a common client of his service is associations, who want to extend the audience for their annual meetings.  Parker notes that the immersive experience of Digitell makes attendees “feel like they’re there” (at the physical event).

Parker’s clients who run these hybrid events often charge the same amount on virtual attendance as they do for the on-site event.  In this way, the common objection of cannibalization goes away, as the virtual component generates additional audience – and additional revenue for the meeting organizer.

Dispelling the notion that virtual worlds are for the younger generation, Parker notes that the average age of a Digitell user is 44 (wow!).  Users are so passionate about the experience that they often comment, “when’s the next event, I want to use my avatar!”.

Parker has created 3D replicas of museums, which allows students (across the globe) to visit and experience the museum’s works, without having to be “bused” to the physical building.  Imagine how easy it would be to have a virtual guide take students on a tour of the museum’s main works, any time of day, with students participating from all over the world.

Additional Information

  1. More info on Hybrid Meetings from Digitell

Conclusion

While the term “virtual worlds” has a negative connotation in the minds of many, it hasn’t stopped innovative entrepreneurs from developing new and exciting services.  It will be interesting to watch each of these technologies to review their adoption, growth and monetization.


Virtual Recap: Recent Postings On Virtual Events And Virtual Worlds

August 26, 2010

Virtual Events eBooks

  1. Virtual Events: Ready, Set, Go – download the eBook
  2. Social Media and Virtual Events – download the eBook

Across the Industry

  1. My guest post at PR Meets Marketing, “Go Virtual for your Next Press Event” – how virtual events can be an effective platform for PR and marketing simultaneously
  2. Ken Heyward (vcopious) with a guest post on this blog, “Flexible Platforms in a Virtual World,” which addresses considerations for SaaS vs. on-premise software for virtual events
  3. ROI for Virtual Events,” a posting I authored on the INXPO blog, with insights on virtual events ROI from thought leader Todd Hanson from ROI of Engagement

Virtual Worlds

  1. Stanford Media X Event – Virtual Worlds Entrepreneurs Show The Way
  2. Stanford Media X Event – Summary of IMVU Presentation from Brett Durrett, VP Engineering at IMVU
  3. FountainBlue Event – Annual Virtual Worlds Conference hosted by Cisco (Milpitas, CA)

Virtual Events Calendar

  1. There were a few virtual events in August as summer winded down – but look at what’s scheduled for September – events on luxury travel, natural products, publishing, higher education, autos, wireless technology, cruise shipping and eBooks.  Glad to see virtual events being leveraged across so many distinct industries

FountainBlue’s Virtual Worlds Annual Conference (2010)

August 11, 2010

On September 24th 2010, FountainBlue will hold its “Second Annual State of the Virtual Worlds Industry Event” on Cisco’s campus in Milpitas, CA (USA).  The title of the event is:

Virtual Worlds: Where We Were, Where We’re Going, What Does It Mean to YOU?

Register to Attend

The conference will host three panels of virtual worlds experts and thought leaders – one on industry trends facilitate by Jeff Pope (Founding Partner, Spark Sky Ventures), another featuring industry entrepreneurs and facilitated by Nina Gerwin (Founder, The NRG Group) and one that I’m facilitating on corporate use of virtual worlds.

Linda Holroyd, Founder and CEO of FountainBlue answered a few questions about FountainBlue and this virtual worlds event:

Q: Tell us about FountainBlue.

A: FountainBlue stimulates collaborative innovation one conversation, one leader, one organization at a time, through our monthly events, our dynamic communities, and our strategic and business development consulting services for early stage clean energy, high tech and life science entrepreneurs in Silicon Valley and beyond.

Q: Who should attend this conference?

A: This conference is for virtual worlds and other high tech entrepreneurs involved in or interested in this hot space, for intrapreneurs involved with virtual worlds solutions building brand and serving customers, and investors interested in investing in this space.

Q: Why should they attend?

A: FountainBlue events are known both for the quality of the speakers and program, but also for the value of the quality, win-win, long-term connections created. Both are highly valued in creating an entrepreneurial community in this exciting area.

Q: On virtual worlds and “where we’re going”, what is your opinion?

A: The opportunities in virtual worlds brings together the best of enterprise solutions which automate business process to better serve customers at all levels, the best of social media and its capacity to expand audiences virally leveraging technology, and the best of gaming with its fanatical appeal to extremely loyal customers. It is a hot Web 3.0 opportunity, which takes the technology, community, and monetizing potential of Web 2.0 to the next level.

Q: Tell us about other upcoming events from FountainBlue?

A: FountainBlue produces monthly events for clean energy and life science entrepreneurs as well as a Tech2Green series for executives transitioning into the clean energy industry and a When She Speaks Women in Leadership series, supporting women entrepreneurs and leaders. We run annual events for the high tech entrepreneurs in our community, which includes an annual freemium-to-premium event, an annual M&A event, an annual data analytics event, as well as an annual virtual worlds conference – this one, which we are conducting for the second consecutive year. We facilitate the cross-over between communities in support of entrepreneurial ventures.

Q: How do you support early stage entrepreneurs beyond connecting them through regular events?

A: FountainBlue supports entrepreneurs through one-on-one strategic and business development consulting for early stage clean energy, high tech (including virtual worlds) and life science entrepreneurs. We help our founders develop and refine business models and strategies and work with founders to build momentum with initial customers and strategic partnerships.

FountainBlue’s Virtual Worlds Annual Conference

Topic: Virtual Worlds: Where We Were, Where We’re Going, What Does It Mean to YOU?
Date & time: Friday, September 24, 2010, from 8:30 a.m. until 3:00 p.m PT
Location: Cisco, Great Dane Conference Room at MCCARTHY RANCH 3 (SJCMR3), 155 North McCarthy Blvd., Milpitas, CA
Cost: Register by September 22 at noon: $42 members, $52 partners, $62 general
Late and On-Site Registration: $62 for members, $32 for non-members
Registration: http://www.svvirtualworlds.com by 9/22 at noon
Audience: Entrepreneurs, Intrapreneurs and Investors only. No service providers please.

Description
FountainBlue’s Second Annual State of the Virtual Worlds Industry conference updates entrepreneurs, intrapreneurs and investors on the successes, challenges and trends of the industry overall, and showcases corporate and entrepreneurial virtual world demos. Beginning with a panel sharing the growth of the industry from the legal, venture, research and corporate perspectives, the program will next highlight how leading corporations are leveraging virtual worlds solutions to better serve their constituents, and culminating in showcasing early stage, funding-bound virtual worlds entrepreneurs with a range of solutions pushing the technology and business envelope.

Agenda

8:30 Registration and Networking

9:00 Welcomes and Thank Yous

9:15 Trends in the Virtual Worlds Industry: An Update on What’s New and What’s Coming

Facilitator Jeff Pope, Founding Partner, Spark Sky Ventures
Tim Chang, Principal, Norwest Ventures
David Helgason, CEO and Co-Founder, Unity
Chris Platz, Creative Director and Art Lead, Stanford Sirikata Labs
Eilif Trondsen, Research and Program Director of the Virtual Worlds @ Work Consortium at Strategic Business Insights
Mark Wallace, Conversation Manager, Linden Lab

10:20  Morning Break

10:35 Corporate Panel: Serving Customers, Building Communities, Training Users

Facilitator Dennis Shiao, Director of Product Marketing, INXPO
Mic Bowman, Intel
Dannette Veale, Global Virtual Event Strategist, Cisco, Lead, Virtual Component, Cisco Live
Another Corporate Presenter to be confirmed

11:40   Lunch and Networking

12:30   Entrepreneur Panel: The Tools, The Goods, The Immersion Experience

Facilitator Nina Gerwin, The NRG Group
Michael Gold, CEO, Electrotank:
Steve Hoffman, CEO, Rocketon: virtual world for tweeners
Albert Kim, CEO, Zenitum: Augmented reality with 3D displays
Jim Parker, CEO, Digitell: SaaS 3D immersive virtual events and virtual training
Reuben Steiger, Founder and Chairman, Virtual Greats

1:30 Adjourn and Further Networking and Corporate Exhibits and Entrepreneur Showcases open until 2:00

For more information and to register, visit http://www.svvirtualworlds.com.

Thank You to Our Sponsors:
We are grateful to our sponsors at Cisco for their ongoing sponsorship of FountainBlue’s annual virtual world’s conference.

(Technorati code: 2KFW26VPVNTT)

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Event Planners “Check In” To Location Based Services

July 26, 2010

Introduction

Due to the rising popularity of Foursquare, Gowalla and related apps, location based services (LBS) is quite the buzzword both in consumer and technology circles.  Logically, the ability to “check in” at venues, connect with friends/associates and make new contacts has relevance to events and event planners.

Let’s highlight some of last week’s articles and blog postings on this topic.

Trade Show News Network

Michelle Bruno (@michellebruno) wrote an article in Trade Show News Network (@TSNN_com_US) titled “Checking Out ‘Checking In’ for Events“.  The article references Foursquare and Gowalla and then profiles a technology provider named Double Dutch.  According to its web site, Double Dutch provides “White label geolocation apps for your brand”.

Michelle references a key point regarding hybrid events, in which event planners support both physical and virtual venues.  Michelle writes, “If a virtual event is also taking place, live attendees can check in at the online and offline events for more recognition”.

Tracking and supporting check-ins across physical and virtual locations can build a more cohesive and compelling hybrid event.  In fact, it can serve to bridge the physical and virtual venues.

Virtual event platforms should look into this.  In fact, I blogged about location based services and virtual events previously.

Cisco Live

In Cisco’s Virtual Environments blog, Dannette Veale (@dveale) writes about virtual technologies that Cisco has incorporated into their Cisco Live (@CiscoLive) annual conference.  The 2010 Cisco Live event concluded recently – the physical component was hosted in Las Vegas, while a virtual component ran concurrently.

Disclosure: My employer (@INXPO) provided the virtual platform for Cisco Live

Dannette describes an innovative use  of Foursquare by Cisco Live’s event planners – a type of scavenger hunt, in which conference attendees received a clue (via social media channels) about a check-in location.  The first 75 attendees to check in at that location (and complete an additional task) would receive buttons, which could be used to redeem a daily prize at the Cisco Store.

The contest generated 802 checkins and allowed conference attendees to network and make connections with one another.

SCVNGR (Mashable)

SCVNGR, “a game about doing challenges at places”, this week announced the social check-in.  Two or more users can bump phones (or, wave them at each other in close proximity) and check in at the same time and place.  There are many ways event planners can leverage this technology.

In a trade show, attendees could be encouraged to perform social check-ins with each other – or, with exhibitors.  In a user conference, the social check-in could be used as a back-drop to a game that encouraged attendees to network with one another.  In a corporate setting, social check-ins could be used to encourage team building.

Conclusion

The concepts of “check ins”, location awareness and location tracking have natural uses for events.  While they’re a great fit for physical events, think about tie-ins between physical and virtual for your hybrid event.  And, think about ways in which “location tracking” (in a virtual event) can create connections, engagement and interaction.

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What I’ve Been Tweeting (Edition 1.0)

June 25, 2010

Because tweets are temporal, while blog postings are permalinked…

Selected musings and sharings, all done in 140 characters or less – for a full subscription (at absolutely no cost), follow me at @dshiao.

What I’ve Been Tweeting

Virtual Events

  1. #Telepresence In #Virtual Events With @G2Events: http://bit.ly/bcALWq #eventprofs
  2. Lots of #virtual events this month – see calendar: http://bit.ly/6IYdC5 | just added CSCO Summit & Retail Marketing events
  3. @VirtualEdge highlights @CiscoLive 2010, with thoughts from @dveale: http://bit.ly/bSjeJw
  4. Let’s collaborate on the evolution of #virtual events – info: http://bit.ly/brNUGE & wiki: http://bit.ly/9AF7JU #eventprofs
  5. 5 Tips For A Successful Virtual Trade Show by @funnelholic: http://bit.ly/ciApcx
  6. Maximizing the #ROI of #Virtual Trade Shows – Tips from the Trenches: http://bit.ly/9nBATP (by @ellehwoulfe) #eventprofs
  7. A @Focus discussion on #virtual events & what works: http://bit.ly/drin3W (via @funnelholic) #eventprofs
  8. Making Virtual Event Connections”: @dveale on Twitter/Facebook/LinkedIn integration into @CiscoLive Virtual: http://bit.ly/ao0Ibm

Social Media

  1. #socialmedia will shift from specialized machinery in hands of few to Swiss Army knife in hands of many (my take from #ragancisco)
  2. Just noticed: @Yelp now has “Follow This Reviewer”, a “Compliment” button on each review and a type of badge (“Elite ’10”)
  3. Expect @Groupon to ramp up on social: “Most people who use Groupon don’t realize it’s a group purchasing site” (said CEO in @NYTimes)
  4. RT @samueljsmith: Free Report: #SocialMedia in the New Event World http://ow.ly/1YOg4 #eventprofs #mpi RT @ericlukazewski
  5. YouTube Gets a Cloud-Based Video Editor: http://bit.ly/9z3BFS (from @RWW – good stuff, @YouTube)
  6. Fabulous: Inside @Gatorade’s Social Media Command Center from @Mashable: http://bit.ly/9Ma4d8
  7. “8 Interesting Media Offerings on LinkedIn”: http://www.clickz.com/3640716 (by @HarryJGold) – @LinkedIn has a white paper program

Cloudforce 2010

  1. Salesforce doing demo of Chatter app for iPad – planning to release later this year #Cloudforce #Cloud2
  2. Dell is on stage doing demo of Chatter running on the new Dell Streak (Android tablet) – 5 inch form factor #Cloudforce
  3. Neat things from #Cloudforce keynote: #Chatter demo on web, iPad; Jigsaw integration; Service Cloud 2 demo
  4. My learning from #Cloudforce: the cloud can move business “chatter” from a backchannel to an always-on channel
  5. Salesforce using 40-50 percent less email since they enabled #Chatter internally #Cloudforce
  6. #Chatter used to collaborate and share docs within a business – who’s thankful? The Exchange Administrator

Product Ideas

  1. Idea to promote businesses: design floor tiles with embedded QR codes – some patterns I see already look like them 😉
  2. Product idea: Twitter Funnel Server. Why? Because without one, companies would feel like they’re drinking from a firehose

General

  1. How iPhone 4 Could Change Augmented Reality: http://bit.ly/cbgxw8 (via @RWW) #AR
  2. RT @ojchiang: Watch The World Cup Through Your Video Game Console « Velocity – Forbes.com http://bit.ly/diu67X #worldcup
  3. A click is like a first date – it may be your only chance to make a first impression (via @ClickZ article)
  4. New term for startups who do not invest capital wisely: they operate at “broke-even” 😉
  5. Over breakfast, my first grader was talking about bloggers. Asked her to define “blogger” – her answer, “someone who blocks the road”

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