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Online Marketing Wisdom, Sales Funnel Sagacity and Lead Generation Genius from The @Funnelholic

April 16, 2013

The Funnelholic urges you to mind the funnel

Introduction

Craig Rosenberg, The Funnelholic, has been publishing a series of “madlibs” with marketing thought leaders. Here’s a set of the madlibs published to date (there are more to come):

  1. Steve Gershik
  2. Ardath Albee
  3. Michael Brenner
  4. Gary Hart
  5. Dave Brock
  6. Carlos Hidalgo
  7. Jill Konrath
  8. Your’s truly, Dennis Shiao

I love reading these madlibs. The only problem? We don’t get to hear from Craig himself. So I decided to come up with a set of questions and asked Craig to answer them. Here’s the Q&A.

Lead Generation

Q: Aside from folks like Marketo and HubSpot, what B2B marketer is doing lead gen really well?

A: Tough question. Kissmetrics is a model for online marketing but I’ll give you a surprise one: Sales Benchmark Index. They are a services company and these types of companies typically struggle with demand generation — they have built a content marketing, lead generation machine.  They post every day, create an ebook/month and do a webinar. Their content is specific and comprehensive. They offer templates for download.  They are an impressive use-case for content marketing.

Q: For lead gen, what’s one social network no one is talking about?

A: YOUTUBE. It’s the second most popular search engine and no one in b2b has it figured out.  There are about to be some amazing stories of b2b success on youtube.

Q: If you could select just one metric, what should B2B demand gen folks be measured by?

A: Influence on pipeline. In b2b, 9-25 touches take place before a buyer buys. Why aren’t we tracking every touch and attributing that to marketing success?

Q: Peanut butter is to jelly like marketing automation is to?

A: Demand generation success. Strategy, process, people, and then marketing automation/software. You don’t sell without CRM anymore, you shouldn’t digitally market without a platform. (Craig note: I added “/software” to marketing automation in order to include Hubspot who does not like the term marketing automation).

Q: Retargeted display ads to drive anonymous web site visitors back to your lead capture pages. Yes, no, maybe so?

A: Yes. I recommend retargeting. I don’t just worry about lead capture, I feel like retargeting is highly effective from just a pure branding perspective. I personally don’t click on display but when I get retargeted, I notice and remember the company. It’s like “everywhere I turn, I see you.” I know we are all metrics focused, but there is something to be said about the overall branding aspect to retargeting. You may even consider it another from of nurturing to go with a company’s frequent emails.

Selling and The Sales Funnel

Photo source: Carla Gates on flickr. Follow here here on Twitter: @CarlaGates247

“Cold calling doesn’t have to be cold any more.”

Q: What’s the number one thing to keep in mind when cold calling?

A: That cold calling does not have to be “cold” any more. There is so much information on social networks and the internet about your prospect that you can turn what was formerly known as a cold call into a warm call.

Q: Sales development reps are often disconnected from prospects’ activities in social. How can marketers fix that?  

A: The problem with social and sales isn’t the ability to get information, it’s teaching them to know what to do with it. There are a number of tools: LinkedIN Sales Navigator, Hootsuite, InsideView, for enterprise. Radius Intelligence for SMB that can give a rep social visibility. It doesn’t matter what you provide them if they don’t know what to do with the information. You have to coach reps on how to weave that information into your communications.

Event marketers: create video, white papers and webinars from your event content.

Q: With regard to the sales funnel, what’s the biggest opportunity that event marketers are NOT doing?

A: Here is my view on event marketing: they need to take a step back and try to understand what the buyer journey is today and how live events can fit in. Then they need to look at the vendors and understand how they are selling, and try to tie that back to live events.

What is going to add the most value to the buyers and sellers at my event? That may be too general, but I have a long list of things that I’d like event marketers to do besides re-think the overall structure. Content still has to improve to meet the standard set on the overall internet, one-to-many content (they are SO focused on the live event but they should be creating video, whitepapers, webinars, etc. from the event content), more digital interactivity during the event and after.

Miscellaneous

Q: It’s been said that Google tested 40 shades of blue to determine the right color for links. Email marketers talk a lot about A/B testing. What about A/B/C…N testing. Your thoughts on testing numerous flavors?

A: Let’s discuss pros and cons.

Pro: My belief is that is the consumer internet guys are typically the best at on-site conversion, etc. so copy them. If Google A-N tested to find the best conversion, b2b marketers should learn from that. Today’s agile marketer views the world as “stand it up, then test, test, test.” B2B marketers tend to focus on really big problems which is fine, but to really online market,  you want to optimize every conversion point.

Con: You need to have a big enough sample to even A/B test. When do you have enough data to make a good decision?

Q: I just graduated from college and started a career in B2B marketing. Besides subscribing to the Funnelholic RSS feed, what’s the first thing I should focus on?

A: Well you completed step one. When young people ask me about getting into marketing, I tell them: get a job in marketing anywhere, anyhow.

The problem with b2b marketing is there isn’t enough education on the discipline. You will not learn it in school. So get a job, then soak it in. Then educate yourself: build your feedly with 15-20 b2b marketing sites — but my favorite starter sites are Neil Patel’s QuickSprout and Kissmetrics blogs. My brother wanted to get up-to-speed on internet marketing: he started reading Neil’s stuff and is now pretty much up-to-speed.

“Set aside 1 hour to learn every day.”

The marketing software vendors have GREAT blogs like Marketo, Hubspot, Act-On. Set aside 1 hour to learn every day. The other thing is to find mentors and ask them everything you can. Also, network, network, network — I tell young people, network with peers and ask them everything. I still do that every day. I learn a little here and there from my friends.

Finding The Funnelholic

The Funnelholic is here to help

Q: You’re now providing consulting services for organizations’ sales and marketing teams. Tell us about your services and where can folks contact you for more information?

A: I am a consultant again! And I am having the time of my life. I forgot what it is like to work with amazing people on the complex challenges they face in today’s rapidly changing sales and marketing environment.

The supply chain of business has repeatable, metrics driven processes that deliver/over-deliver products. We help organizations design, build, and/or optimize their Revenue Chain to predictably deliver/over-deliver revenue. We create actionable, specific playbooks in the following areas: content strategy, social strategy, demand generation, lead management, marketing technology, lead qualification, inside sales, sales technology, and sales process.

People can find me on www.funnelholic.com.

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Demand Generation Has Evolved: The Convergence of Lead Generation & Lead Qualification

October 14, 2011

Image source: TechTarget, in a presentation delivered at the TechTarget Online ROI Summit.

Introduction

Demand generation is evolving. In the days of old, marketers focused primarily on “getting the lead,” whether it was via a banner ad, white paper listing or search ad. And while getting the lead is a critical piece of demand generation, leads become worthless if they’re not qualified well and passed on to the right individuals in your organization.

Lazy marketers put up an offer, generate a lead list and then “dump” those leads into a telemarketing queue. Now, lazy marketers have evolved into smart marketers. Smart marketers engage with leads in real-time – or, if they can’t engage with them directly, they study their leads’ interactions with content to make qualification decisions on:

  1. Where leads are in the buying cycle.
  2. What purchasing authority they have.
  3. Who is the best individual to engage with them, and how.

In my book, “Generate Sales Leads With Virtual Events,” I called this “accelerated lead generation.” That is, marketers generate and qualify leads in the same step.

Activity Intelligence™ from TechTarget

At the TechTarget Online ROI Summit in San Francisco, Justin Hoskins introduced a concept called Activity Intelligence™. By adding this service to demand generation campaigns, TechTarget not only generates leads for advertisers, but provides them with a wealth of insights on those leads, in the form of this activity intelligence. Let’s take a further look.

Holistic Account View

It seems elementary, but all too often, demand generation campaigns do not group leads from the same company together. As a result, a sales rep may call on the same company multiple times. Or, multiple sales reps place calls into the same company at the same time. Yikes!

With dashboards provided in Activity Intelligence™, I see that Sandra, Joe, Peter and Barry are from the same company. They may all be on the same team, or they may be in different teams, but at least I get a holistic view, allowing me to plan offers and follow-up activities strategically.

Undiscovered Contacts

Next, there’s the concept of “undiscovered contacts.” These are people from the same company – they didn’t view your content, but they looked at similar content. Activity Intelligence™ won’t provide you with the identity of these contacts, but it’ll tell you how active they are in topics related to your content.

Now, you know that there are other influencers in the prospects’ organization. This is useful, as it indicates an active need. And active needs provide you with better leads (rhyme intended).

Account Mindshare

Related to “other” content, Activity Intelligence™ dashboards provide you with insights into “mindshare,” which comprises:

  1. Your content.
  2. Your competitors’ content (in aggregate).
  3. TechTarget editorial content.

If your competitors’ mindshare is higher than your’s and your prospects are not returning phone calls from Sales, perhaps they’re closing in on a decision with your competitor.

And while that’s not a great result, the intelligence provided can help guide you. Perhaps you have your Sales team focus on more qualified prospects. Or, you re-orient your marketing content to focus on competitive assessments or special offers.

How to Apply to Virtual Events

The concepts of Activity Intelligence™ can be applied to virtual event platforms, to enhance online events oriented around demand generation. Consider the following:

  1. Reporting: provide sponsor reports oriented around holistic account views.
  2. Undiscovered contacts: let sponsors know that “undiscovered contacts” attended the virtual event and provide a measure of their activity within the event.
  3. Mindshare: provide “report cards” that show prospects’ engagement with a sponsor’s content, compared to an average of the other sponsors. In other words, “tell me how this prospect interacted with me, in comparison to my competitors.”

Conclusion

TechTarget’s Activity Intelligence™ is powering an evolution in demand generation: the convergence of lead generation and lead qualification.

The closer you can bring the two steps together, the better chance you have on turning leads into opportunities and opportunities into bookings.

For the digital events industry, we need to be thinking about how we can bring “activity intelligence concepts” into our events, to the benefit of sponsors’ demand generation campaigns.

Disclosure: I was formerly employed by TechTarget.

Related Resources

  1. TechTarget’s presentation on Activity Intelligence™.
  2. Buy the book: “Generate Sales Leads With Virtual Events
  3. Blog posting on Virtual Event Lead Management

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Why B2B Webinars Stink And How To Change Them

April 30, 2011

Pictured: Audience members in a typical B2B Webinar.

Introduction

We all attended lectures in college that seemed to go on for hours without end. The professor was dry and not engaging.  Today’s B2B webinars are similar to college lectures – they’re long, they’re often dry and they do not invite attendees to participate (aside from those 10 minutes of Q&A at the very end). In today’s world of social engagement, B2B webinars should be more Twitter chat than college lecture.

The Need for Change

Too many of today’s B2B webinars amount to a product pitch.  If you’re fortunate enough to have 10% of your audience be “late stage” leads (for your product offering), then a product pitch may be effective, if it delivers the information needed to make a final decision.

What about the other 90%, however?  They range from early stage to mid-stage, so they’re not ready for a product pitch. Instead, they probably have some questions that your presenter(s) could answer. So instead of lecturing to them, invite them to join you in a conversation.

How to Change: Engage Your Audience Ahead of Time

I don’t know why some webinar presenters guard their presentation like it contains the secret location of The Fountain of Youth. These days, transparency rules, so why not show your potential audience what you plan to talk about? You’ll gain valuable feedback to ensure that your message delivers on what your audience wants.

So post the preso on the web.  Allow anyone to comment on each slide.  Then, allow users who have registered for the webinar (perhaps you’ll need to assign them a login/password) the ability to edit your slide a la wiki (i.e. so that changes can be tracked and backed out). Now, you’re really onto something: a presentation tuned to what your audience wants. And, by engaging your audience beforehand, you increase the chances that they’ll attend the webinar.

How to Change: Conversations, Not Presentations

Your webinar viewers could be twiddling their thumbs or typing away on their keyboards (back to you). The choice is your’s, which would you prefer? Webinars should evolve to conversations, not presentations.  Similarly, the slide deck should evolve, too.  The new slide deck doesn’t include deep information about your products.  Instead, it lists “topics for discussion,” that cover issues relevant to your prospects. If you’ve engaged with your audience beforehand, then you already know what topics they’d like you to cover.

Of course, presenters should still have the opportunity to tell their story, but the story should enable the conversation and not define it. So tell a short story, have it seed the discussion and then invite your viewers to join the conversation.  Do this by embedding chat rooms, tweet streams and other relevant social networks directly into the webinar console. Your viewers will thank you – and, they’ll learn a lot from the other viewers, too.

The Benefits of Change

  1. Pre-webinar engagement can lead to higher registration and attendance numbers.
  2. Your viewers leave happier.
  3. You generate engaged prospects, not a generic list of leads.
  4. By engaging with your prospects, you’re able to better qualify them!
  5. By starting a conversation, you enable your sales team to continue that conversation.

Demand Generation Conference

I’ll be speaking at DemandCon in San Francisco on May 20, 2011, on the topic of demand generation and virtual events. In my session, I hope to avoid the same sins that I’ve outlined in this posting.


Lead Generation With Virtual Events (#LeadGen Resources)

January 10, 2011

Introduction

Virtual events can be a highly effective tool for generating sales leads (if done right!).  I’ve assembled a few relevant and timely resources related to virtual event lead generation.

Lead Generation & Virtual Events @ Virtual Edge Summit

I gave a presentation at Virtual Edge Summit 2011 titled “Lead Gen and Nurturing with Virtual Events“.  I was joined by Tom Donoghue (Enterprise Developer News) and Craig Rosenberg (FOCUS).  In the session, we covered:

  1. How to generate leads (promotional tactics)
  2. How to engage with leads during the virtual event
  3. How to qualify and follow up with leads after the virtual event

I’ve included my portion of the presentation – which focused on 5 Tips for engaging with your audience at a virtual event.

Fork In The Road Blog on Virtual Event “Selling”

I spoke to Michelle Bruno (@michellebruno) about my 5-Step Plan for exhibiting at virtual events:

  1. Define your mission statement
  2. Assemble an all-star team
  3. Build and promote your presence
  4. Engage with prospects
  5. Qualify and follow up with prospects

Michelle provides a great summary of our conversation on her blog.

RainToday.com Podcast – Accelerated Lead Generation

I spoke to Michelle Davidson, Editor at RainToday.com, about lead generation and virtual events.  I call it accelerated (online) lead generation, since you can generate leads, while engaging with them in real-time.  You can listen to the recording – or download it – on the RainToday podcast page.

Conclusion

I’d love to hear about the gaps in the market – if you’re interested in generating leads with virtual events, what questions have not yet been answered for you?


New Book: Generate Sales Leads With Virtual Events

December 1, 2010

Book Cover: Generate Sales Leads With Virtual Events

Disclosure: This post contains affiliate links to sites on which the book is available for purchase.

“Virtual events can be a dream for marketers. They can generate leads cost effectively and they facilitate real-time interactions with sales prospects that can lead to quicker and more efficient marketing qualification.”

That’s the premise behind my new book, “Generate Sales Leads With Virtual Events”.

Previously, I posted the introduction of the book – you can find it here:

Introduction: Generate Sales Leads With Virtual Events

And here’s what I cover in the other chapters:

Chapter Listing

  1. Get Started
  2. Assemble a Plan
  3. Build Your Virtual Booth
  4. Use Social Networks to Generate Interest and Awareness
  5. Engage with Virtual Event Attendees
  6. Score and Follow Up with Leads
  7. Conclude Your Virtual Event Campaign

The book also includes an eloquent Foreword, written by Craig Rosenberg (@Funnelholic), a lead generation expert.

Purchase for Kindle

Purchase for Kindle

“Generate Sales Leads With Virtual Events” (Kindle version) ($9.99)

Purchase for iPad, iPhone & iPod Touch

“Generate Sales Leads With Virtual Events” – via iBooks ($9.99)

Purchase for NOOK (BarnesAndNoble.com)

NOOK Reader

“Generate Sales Leads With Virtual Events” – NOOK ($9.99)

Purchase the Paperback

Purchase from FastPencil, the publisher of the book:

http://www.fastpencil.com/publications/818-Generate-Sales-Leads-With-Virtual-Events ($12.99)

Buy the paperback on Amazon ($11.69)

Buy the paperback at BarnesAndNoble.com ($11.69)

Praise for “Generate Sales Leads With Virtual Events”

“This book should be required reading for any event producer or marketer that plans on using online events to engage with customers and prospects. Done properly, using virtual events for lead generation and lead nurturing as well as sales acceleration can yield impressive ROI and drive customer relationships. Dennis is one of the few experts with real-world experience from having produced lots of virtual events across many markets.”

— Michael Doyle, Executive Director, Virtual Edge Institute (@virtualedge)

“Interacting virtually is now a must-have marketing skill.  In Generate Sales Leads With Virtual Events, Dennis Shiao shows you exactly how to run a successful virtual event from end-to-end. What’s amazing is that the opportunities to engage with leads virtually can be as productive, or more so, than attending events in person.”

— Ardath Albee, author of eMarketing Strategies for the Complex Sale (@Ardath421)

“Dennis is one of the pioneers when it comes to virtual events.  He certainly knows and understands the environment, and his information is right on target!”

— Susan Friedmann, CSP, The Tradeshow Coach (@Tradeshowcoach)

“As interactivity becomes an increasingly important element of marketing campaigns, virtual events offer marketers a cost-efficient solution to engage with prospective buyers. Dennis’ book offers real-world examples and turnkey tactics that marketers can apply to increase their success with virtual events. Whether a marketer is just getting started with virtual events or just looking for tips on improving their metrics, Dennis provides the insight marketers need and want to know to maximize lead flow from virtual events.”

— Amanda Ferrante Batista, Associate Editor, DemandGen Report (@Amanda_Ferrante)


Virtual Events 101: Tips For Building Your Virtual Booth

April 13, 2010

Your company is exhibiting at a virtual event and you’ve been assigned the responsibility of building your company’s virtual booth.  You’ve had plenty of experience assembling a physical booth, but never before have you built one virtually.  What’s your first step?  To immediately resist the urge to start the virtual build.

Set/Confirm Objectives & Goals

The objectives and goals for your virtual booth should align with the goals for your company’s participation in the virtual event. If you do not set the direction yourself, be sure to round up the necessary decision makers and have a documented set of goals – publish them internally and be sure that all stakeholders have a copy.  Sample goals include:

  1. Obtain contact information from “X” number of prospects
  2. Generate “Y” number of meaningful prospect engagements in-booth
  3. Yield “Z” number of qualified sales opportunities
  4. Generate “X%” of brand uplift, as measured by “Y”

It’s absolutely critical that goal definition be your first step, as it drives the decisions you make regarding the build-out of your virtual booth.

Content is King

The main elements of a virtual booth are (1) content [e.g. images, signage, videos, documents, links, etc.] and (2) virtual booth staffers.  Your first job is “content curator” – review all content available and be selective about which content you’ll place in your booth.  It all goes back to the defined goals – the content you select should align with the goals.

So if your goal is demand generation, find the same White Papers that your marketing team is using to generate sales leads across the web.  If your goal is driving awareness around a product launch, grab that 2 minute video of your product manager and have it auto-play when visitors enter your booth.  Besides documents in your marketing library, be sure to cobble together useful links on your web site, along with third party articles, blog postings and product reviews that reinforce your objectives.

Booth Labels Are Like Headlines

Content in a booth is typically housed behind a set of “booth labels”.  Your next job is one of headline writer – you’ll want to craft captivating “headlines” for the booth label, along with attention-grabbing titles (and descriptions) for the underlying content items.  You’re like the home page editor for your favorite content site – you need to figure out how to write headlines (titles) that will grab your visitors’ attention.

While you certainly want to avoid the “bait and switch” (e.g. writing a label/title that intentionally deceives), your labels need not literally reflect the underlying content. For example, if you assemble a set of blog postings from your company’s blog, you need not label these “Blog Postings”. Instead, organize the blog postings into themes – a set of postings on best practices could simply be labeled “Best Practices” in your booth.

While I suggest you do not change booth labels while the event is live (that would significantly confuse your booth’s repeat visitors), you’ll want to review the activity reports from your booth to learn from the labeling decisions that you made.  You’ll begin to figure out what worked and what didn’t – and can use those learnings for your next event to more effectively use labels/headlines to achieve your goals.

Use A Call To Action – Not A Declaration

For signage within the virtual booth, I prefer to use a call to action (e.g. “Ask Us Why 2010 is The Year of The Hybrid” above) over a declaration. So instead of declaring, “The world’s leading producer of plastic widgets”, try a call to action, “Ask us why plastic widgets are the new metal widgets”.  The call to action initiates a conversation with your visitors, rather than telling them what they should know.  If visitors enter your booth’s group chat and proactively ask the question stated in your call to action, then give yourself a pat on the back.

Stand Out From The Crowd

You’ll likely have competitors exhibiting in their own virtual booths, which means that a key part of your job is to figure out how to separate your booth (and company) from the crowd.  Greenscreen video (aka an embedded video greeter) has been used at enough virtual booths that it won’t make your booth any different.

Instead, try an offbeat video that’s not yet made its way to YouTube.  Or, how about an avatar of your CEO whose mouth movements are synchronized to the words s/he is speaking.  Perhaps an animated avatar is the new greenscreen.  Thinking further outside the box, how about bringing one of your products to life – personalizing that product to the point where it speaks and delivers a message to visitors.  A good example (in general – not in a virtual event) is the DCX Man character created by Brocade:

Source: Brocade (dcxman.com)

Further information can be found here: http://www.dcxman.com/whois_dcxman.html

Optimize Your Content For Search

Search Engine Optimization (SEO) is not the sole domain of your web site or blog – it applies to virtual events as well.  How can this be?  Well, most virtual event platforms provide basic and advance search capabilities – they index all content in the event (e.g. documents, links, Webcasts, etc.) and some platforms even index the contents of uploaded documents.

As a result, keep SEO in mind for selecting documents to include in your booth, along with the labels, titles and abstracts that you use to catalog your booth content.  Taking a step back, be sure to write an SEO-optimized description for your company and booth – if attendees search for a key term and your booth is at the top of the search results, then all is good in the world.

Subject Matter Experts as Booth Staffers

While you’ll certainly want sales reps and sales engineers as booth staffers, it’s critical to work subject matter experts into the staffing schedule.  A visitor who asks specific product or service questions is a hot prospect – and telling that prospect “let me get back to you with an answer to your question” becomes a lost opportunity.  Even worse, that opportunity could fall into the lap of your competitor, whose booth is only one click away.

If you’re a technology vendor, try to have your product manager, chief engineer or event your CTO available within the booth.  While some technology folks may not be comfortable face-to-face with a customer, most feel quite at home in a text chat session.

Optimizing For: Demand Generation

If you’re looking to generate sales leads, cobble up all your best lead gen content – the latest White Papers, Case Studies, product sheets, videos, podcasts, customer testimonials, etc.  Be liberal and selective at the same time – that is, ensure there is a good mix of content choices, but be religious in making sure the content you select aligns with your goals – and relates to the theme of the virtual event.  The beauty of a virtual event is that registration occurs once – but all activity with your content is tracked.  So you’ll have rich activity profiles at your disposal to help you separate the cream of the crop leads from the visitors who came simply to enter your prize drawing.

Optimizing For: Thought Leadership

Are some of your co-workers experts or luminaries within your industry?  If yes, then have them be staffers within your booth!  Visitors will have a natural inclination to engage with them – and they’ll be able to funnel the ripest opportunities to sales reps within your booth.  If your employees have not achieved rock star status within your industry, leverage some of the luminaries to produce content on your behalf.

Perhaps it’s a research report authored by an industry expert – or, a video interview (hosted by the expert) with your CEO.  Better yet, a Webcast within the virtual event that features the expert(s) who provide a presentation prior to your own speakers.  If the experts are available to attend the virtual event, invite them to provide Q&A within your booth, as they’ll serve to draw interest and engagement from visitors.

Conclusion

While much of the logistics occur “online”, building a virtual booth will take longer than you think (if done right).  Be sure to clearly define your goals first – then, make sure your booth achieves those goals.  Take planned breaks from the virtual build to assess whether your booth aligns with the stated goals.  Finally, be sure to study activity data from the live event so you can make improvements for your next event!

Related Links

  1. Browse the Virtual Events 101 Index Page
  2. Download the eBook, “Virtual Events: Ready, Set, Go

Note: I invite you to connect with me on .


June: A Hot Month For Virtual Events

May 12, 2009

june_cal

Think up some hot technologies in Enterprise IT – desktop and application virtualization; data center; unified communications; SharePoint.  Next, consider some key disciplines that gain prominence during a down economy – online demand generation and e-commerce.  Then, think about the red hot area of sustainability and clean technology. Finally, consider what a leading technology vendor (Cisco) is producing for their partners and customers.

Put it all together and what do you get?  A jam-packed month of virtual events in the month of June.  You can sell the full slate of virtual events scheduled this year on the Virtual Events Calendar that I maintain on this blog.  Here’s an excerpt from that page, which shows you all the excitement that June has to offer.  Here’s the list of June virtual events in chronological order:

  1. Cisco Virtual Partner Summit: https://www.ciscopartnerspace.com/virtualpartnersummit/ (06/02/2009 through 06/30/2009)
  2. All About eCommerce Virtual Conference & Expo: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=141444&sessionid=1&key=766F81E957D10012B67D1FC70900312D (06/04/2009)
  3. Desktop and Application Virtualization (SearchVirtualDesktop / TechTarget): http://events.techtarget.com/virtualdesktop/ (06/04/2009)
  4. Transforming the Enterprise with Unified Communications (VoiceCon): http://www.voicecon.com/virtualevents/ (06/10/2009)
  5. SharePoint Virtual Expo 2009 (Quest Software): http://events.unisfair.com/index.jsp?eid=395&seid=30 (06/10/2009)
  6. 2009 State of the Data Center: Storage (Ziff Davis Enterprise): http://presentations.inxpo.com/Shows/ZiffDavisEnterprise/VTS/06-17-09/Website/home.htm (06/17/2009)
  7. BtoB’s Leading Edge: Demand Generation in the Digital Age: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=137553&sessionid=1&key=1E4584C2A969E4AEFAA97CB93E4BB4C8 (06/23/2009)
  8. Virtual Energy Forum: http://www.virtualenergyforum.com/ (06/24/2009 and 06/25/2009)
  9. Cisco Live Virtual: https://www.ciscolivevirtual.com/portal/login.ww (06/30/2009 and 07/01/2009)

Do you plan to attend or exhibit at a June virtual event that’s not listed here?  If so, leave a comment below to let me know.


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